Article published Aug 14, 2026. Prices below use latest available snapshots.
Editorial Note: AAPL at $315.32 RSI 63 has fully reversed the late-June quality-dip flush — up +11.1% since the 06/26 read ($283.78, RSI 41.5) and now only -0.66% from its 52-week high, effectively back at the highs. Trend has flipped from "weak-down" to "strong-up," and the golden cross remains intact with regime still "uptrend." 7D +1.15%, 30D +6.66%, and 3M +21.76% all confirm the recovery is broad, not a one-day spike. Price is back above SMA20 ($298.10, +5.8%), SMA50 ($297.73, +5.9%), and SMA200 ($272.10, +15.9%) — the full moving-average stack is now supportive. The 06/26 read called this "the cleanest entry read of the past 3 refreshes" at RSI 41.5 near-oversold; that call played out — RSI 63 confirms the bounce without yet being overbought. iPhone upgrade cycle and Apple Intelligence narrative remain the structural thesis, now trading near confirmation rather than in doubt.
2026-07-17 tape note: The uptrend has extended, not paused. AAPL $333.74, RSI 71.6 — the strongest reading in this file's recent history, now solidly in near-overbought territory (70-80 band). +9.2% above SMA20, +10.3% above SMA50, +21.9% above SMA200 — the full stack has widened further. 7D +5.84%, 30D +11.99%, 3M +22.34%, and the gap to the 52wk high has closed to -0.37% (essentially at highs). Golden cross and uptrend regime unchanged. No fresh pullback entry on offer; RSI 71.6 argues against chasing here even with the thesis confirming. No new fundamentals re-researched.
2026-07-25 tape note (Friday 2026-07-24 close): RSI has cooled from the near-overbought 71.6 to 65.4 — still firmly bullish, off the hottest reading in this file's history. Price is essentially flat at $333.02 (-0.2% from the 07/17 $333.74 checkpoint); 7D has flipped negative (-0.22%, from +5.84%) while 30D (+13.63%) and 3M (+22.97%) both remain strong and roughly in line with the prior read — reads as a one-week pause, not a reversal. Gap to the 52-week high has widened modestly to -3.98% (from -0.37%). Full moving-average stack still supportive (+5.9% SMA20, +8.7% SMA50, +20.8% SMA200); golden cross and uptrend regime intact. No new fundamentals re-researched.
2026-07-28 tape note: The pause was brief — AAPL has resumed strength. Price $340.08, RSI 69.1 (up from 65.4, back near the near-overbought 70 line last seen at 71.6 on 07/17). 7D has flipped back positive to +3.77% (from -0.22%), 30D has accelerated to +20.71% (from +13.63%), and 3M is +25.99%. From 52wk high, the gap has narrowed sharply to -0.82% (from -3.98%) — effectively back at the highs. Full moving-average stack has widened further (+6.3% SMA20, +10.5% SMA50, +23% SMA200); golden cross and uptrend regime unchanged. No new fundamentals re-researched. Per the full-scan summaries (2026-07-28 close).
2026-07-31 tape note: The strength has broken sharply. AAPL $308.91 (-9.17% vs $340.08), RSI 43.3 (down sharply from 69.1) — back below SMA20 (-4.8%, from +6.3% above) and essentially flat vs SMA50 (-0.2%, from +10.5% above), though still +11.3% above SMA200. 7D has reversed hard to -7.24% (from +3.77%), 30D has decelerated sharply to +4.94% (from +20.71%), and 3M has cooled to +10.37% (from +25.99%). From 52wk high, the gap has widened to -10.35% (from -0.82%) — off the highs for the first time in this file's recent run. Golden cross still intact; regime tag remains "uptrend" even as the near-term trend label flips to weak-down. No company-specific news identified for this move in this data This is the post-earnings break: Apple reported its Q3 after the July 30 close — a forecast miss, with coverage describing supply constraints overshadowing otherwise strong iPhone demand — and the stock repriced on it (correction 2026-08-03: the earnings reaction was already captured in the desk's July 30 calendar record when this note called the move unexplained). No new fundamentals re-researched. Per the full-scan summaries (2026-07-31 close). 2026-08-08 tape note: AAPL $313.33 (+1.43% vs $308.91), RSI 47.6 (warmed from 43.3). 7D +1.43% (turned positive from -7.24%), 30D -0.02% (turned negative from +4.94%), 3M +6.92% (moderated from +10.37%). From the 52-week high, the gap is -9.74% (narrowed from -10.35%). Per the tape: trend "strong-up", regime "uptrend", golden cross intact. No new fundamentals re-researched. Per the full-scan summaries (2026-08-07 close). 2026-08-14 tape note: AAPL $305.93 (-2.36% vs $313.33), RSI 43.8 (cooled from 47.6). 7D -2.28% (turned negative from +1.43%), 30D -6.51% (deepened from -0.02%), 3M +1.99% (moderated from +6.92%). From the 52-week high, the gap is -11.41% (widened from -9.74%). Per the tape: trend "weak-down", regime "uptrend", golden cross intact. No new fundamentals re-researched. Per the full-scan summaries (2026-08-14 close).
Quick Snapshot
| Indicator | Value | Signal |
|---|---|---|
| RSI (14) | 43.3 | Reversed sharply from 69.1 |
| Trend | Weak-down | Sharp reversal off the highs |
| Golden cross | Yes | Intact — LT structure positive |
| SMA20 vs Price | -4.8% below | Reversed from +6.3% above |
| 7D return | -7.24% | Reversed from +3.77% |
| 30D return | +4.94% | Decelerated sharply from +20.71% |
| 3M return | +10.37% | Cooled from +25.99% |
| From 52wk High | -10.35% | Widened from -0.82% |
| Regime | Uptrend | Tag unchanged despite the reversal |
Action Matrix
| Scenario | Level | Notes |
|---|---|---|
| Entry zone | $250–$260 | SMA200 area ($277.66) — still well below current price |
| Stop-loss | $210 | Below major structure |
| Target (base) | $289 | Prior 52wk high — already exceeded |
| Target (bull) | $310 | New high on iPhone 18 cycle — already exceeded |
| Current | RSI 43.3, -10.35% from 52wk high | Sharp reversal off the highs; no fresh pullback entry confirmed yet, watch for stabilization |
Price Data
| Metric | Value |
|---|---|
| Price | $305.93 |
| RSI (14) | 43.8 |
| SMA20 | $318.22 (-3.9%) |
| SMA50 | $308.95 (-1.0%) |
| SMA200 | $279.99 (+9.3%) |
| Trend | weak-down |
| Golden cross | Yes |
| Regime | uptrend |
| 7D | -2.28% |
| 30D | -6.51% |
| 3M | +1.99% |
| From 52wk High | -11.41% |
Key Changes vs 07/28
| Metric | 07/28 | 07/31 | Change |
|---|---|---|---|
| Price | $340.08 | $308.91 | -9.17% |
| RSI | 69.1 | 43.3 | Reversed sharply |
| Trend | Strong-up | Weak-down | Reversed |
| SMA20 vs Price | +6.3% above | -4.8% below | Reversed |
| From 52wkHi | -0.82% | -10.35% | Widened |
| Verdict | The strength has broken sharply — AAPL lost both SMA20 and SMA50 and is off the highs for the first time in weeks. No company-specific news identified in this data; golden cross remains intact. |
Research Log
| Date | Update |
|---|---|
| 2026-05-29 | AAPL $312.06, RSI 79, strong-up; +15.11% in 30D. Bull target $310 effectively tagged. RSI overbought — no new entries. |
| 2026-06-16 | AAPL $299.24, RSI 52.2, near SMA20; +0.47% in 30D. RSI reset from 79 overbought to 52.2 neutral. 3M +17.81% structural intact. |
| 2026-06-26 | AAPL $283.78, RSI 41.5, weak-down; -8.68% 7D, -8.71% 30D, +14.17% 3M. Week's broad rotation flush took quality names down with it. RSI now approaching lower neutral — cleanest entry setup of the past 3 reads. Golden cross and uptrend regime intact. SMA200 $269 provides structural floor. -10.59% from 52wk high. No new fundamentals re-researched. |
| 2026-07-11 | AAPL $315.32, RSI 63, strong-up; +1.15% 7D, +6.66% 30D, +21.76% 3M. Full recovery from the 06/26 flush — the flagged near-oversold entry played out. Now -0.66% from 52wk high, essentially back at highs. Golden cross and uptrend regime confirmed. No new fundamentals re-researched. |
| 2026-07-17 | AAPL $333.74, RSI 71.6, strong-up; +5.84% 7D, +11.99% 30D, +22.34% 3M. Extended further — RSI 71.6 is the strongest reading yet, near-overbought. -0.37% from 52wk high. Golden cross and uptrend regime unchanged. No new fundamentals re-researched. |
| 2026-07-25 | AAPL $333.02, RSI 65.4, strong-up; -0.22% 7D, +13.63% 30D, +22.97% 3M. RSI cooled off the near-overbought 71.6 read while price held flat — a pause, not a reversal. -3.98% from 52wk high (widened from -0.37%). Golden cross and uptrend regime unchanged. No new fundamentals re-researched. |
| 2026-07-28 | AAPL $340.08, RSI 69.1, strong-up; +3.77% 7D, +20.71% 30D, +25.99% 3M. Pause resolved higher — RSI back near-overbought, -0.82% from 52wk high (effectively at highs). Golden cross and uptrend regime unchanged. No new fundamentals re-researched. |
| 2026-08-08 | AAPL $313.33, RSI 47.6, strong-up; 7D +1.43%; 30D -0.02%; 3M +6.92%; -9.74% from 52wk high. No new fundamentals re-researched. |
| 2026-08-14 | AAPL $305.93, RSI 43.8, weak-down; 7D -2.28%; 30D -6.51%; 3M +1.99%; -11.41% from 52wk high. No new fundamentals re-researched. |
Sources
- Tape data (price/RSI/SMA/returns): full-scan pre-computed summaries as of the 2026-07-31 tape — focus.
- Prior-cycle history: this file's dated update log (refreshed each full scan).