Editorial Note: HUBS at $182.85 RSI 38.8, 🟡 approaching oversold — a significant deterioration from the $220.63 RSI 54.7 read on 2026-05-29. Price is now -11.4% below SMA20 ($206.49), a sharp move deeper into breakdown territory. -8.31% 7D, -12.31% 30D, -31.14% 3M, -67.82% from 52wk high. The modest May bounce ($190→$220) has completely reversed, with price now below the prior April low of $190.44. The structural destruction thesis has re-accelerated: RSI dropped from 54.7 to 38.8, and price is making new lows relative to the May position. HubSpot's marketing automation platform continues to be repriced as AI threatens the mid-market CRM wedge. Watch for RSI < 30 as a potential capitulation signal.

2026-07-11 tape note — CONTRADICTION: The capitulation the 06-16 note was watching for did not happen — instead HUBS bounced hard: $207.48, RSI 57.7 (up from 38.8, no longer near-oversold), and price has reclaimed the SMA20 ($186.79, +11.1% above it, vs -11.4% below it on 06-16). 7D +9.68%, 30D +11.29%, still -63.5% from 52wk high (improved from -67.8%). Long-term structure is still broken (death cross, -32% below SMA200), so this reads as a relief bounce inside a broken downtrend, not a reversal — but the near-term "watch for capitulation" framing needs updating to "watch whether this bounce holds or rolls back over."

2026-07-17 tape note: The bounce has held and extended. HUBS $224.26, RSI 63.2 (up from 57.7), now +14.8% above SMA20 ($195.36) and +11.8% above SMA50. 7D +8.09%, 30D +27.4%, 3M has flipped negative to -2.44% (window effect). -60.53% from 52wk high (improved further from -63.5%). Still -24.7% below SMA200 with a death cross — long-term structure remains broken even as the near-term bounce extends. thesis flag: broken unchanged. No new fundamentals re-researched.

2026-07-25 tape note (Friday 2026-07-24 close): The relief bounce has cooled. HUBS $204.89 (-8.6% vs $224.26), RSI 50.1 (down from 63.2) — essentially back at SMA20 (+0.3%, narrowed sharply from +14.8%) and only +2.1% above SMA50 (from +11.8%). 7D +7.83% (similar to +8.09%, meaning most of the pullback happened earlier in the window), 30D +13.37% (moderated from +27.4%), 3M -8.25% (deepened from -2.44%). -66.56% from 52wk high — widened back out from -60.53%. Still -29.7% below SMA200 with a death cross — long-term structure remains broken. thesis flag: intact-but-priced per the engine. No new fundamentals re-researched.

2026-07-28 tape note: The bounce has resumed sharply. HUBS $238.05 (+16.2% vs $204.89), RSI 61.9 (up from 50.1) — well above SMA20 (+14.0%, from +0.3%) and SMA50 (+17.5%, from +2.1%). 7D +8.92% (similar to +7.83%), 30D has accelerated to +29.05% (from +13.37%), and 3M has flipped positive to +4.75% (from -8.25%). -57.94% from 52wk high — improved sharply from -66.56%. Still -17.7% below SMA200 with a death cross flagged — long-term structure remains broken even as the near-term bounce extends further. thesis flag: intact-but-priced unchanged. No new fundamentals re-researched. Per the full-scan summaries (2026-07-28 close). 2026-07-31 tape note: HUBS $237.36 (-0.29% vs $238.05), RSI 58.6 (cooled from 61.9). 7D +15.85% (accelerated from +8.92%), 30D +26.44% (decelerated from +29.05%), 3M -1.05% (turned negative from +4.75%). From the 52-week high, the gap is -54.83% (narrowed from -57.94%). Per the tape: trend "weak-up", regime "downtrend", no golden cross. No new fundamentals re-researched. Per the full-scan summaries (2026-07-31 close). 2026-08-08 tape note: HUBS $210.45 (-11.34% vs $237.36), RSI 46.9 (cooled from 58.6). 7D -11.34% (turned negative from +15.85%), 30D +6.38% (moderated from +26.44%), 3M +6.64% (turned positive from -1.05%). From the 52-week high, the gap is -52.39% (narrowed from -54.83%). Per the tape: trend "weak-up", regime "downtrend", death cross confirmed. No new fundamentals re-researched. Per the full-scan summaries (2026-08-07 close). 2026-08-14 tape note: HUBS $224.14 (+6.51% vs $210.45), RSI 51.5 (warmed from 46.9). 7D +6.51% (turned positive from -11.34%), 30D +4.09% (moderated from +6.38%), 3M +12.99% (accelerated from +6.64%). From the 52-week high, the gap is -54.23% (widened from -52.39%). Per the tape: trend "weak-up", regime "downtrend", death cross confirmed. No new fundamentals re-researched. Per the full-scan summaries (2026-08-14 close).

Price Data (2026-08-14 tape)

Key Changes vs 07/28

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Research Log

Sources

• Tape data (price/RSI/SMA/returns): full-scan pre-computed summaries as of the 2026-07-31 tape — cloud-saas.
• Prior-cycle history: this file's dated update log (refreshed each full scan).