Article published Sep 28, 2026. Prices below use latest available snapshots.
AAPL Price Structure
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Apple is doing well: up 20.1% since June 29 and up 5.8% since August 28, 17.5% above its 200-day average, and up 33.0% over the past year. At the 2026-09-28 settled close, AAPL $338.40 was +2.4% versus its 20-day average and +5.8% over 30 days. The newest verified quarter ends 2026-06-27 (filed 2026-07-31); revenue was $109.42B. Against 2025-06-28 revenue of $94.04B, that is +16.4% year over year. The same summary reports conservative September-quarter guidance of 9%–11% growth, and the stock already trades near its high on a slow product-cycle story. The standing call is 🟡 Buy the breakout, not the range. Entry $345–$352 on a close above the base pivot · stop $320 · first target $375 · medium conviction.
Quick Snapshot (as of 2026-09-28)
| Question | Answer |
|---|---|
| The call | 🟡 Buy the breakout, not the range. Entry $345–$352 on a close above the base pivot · stop $320 · first target $375 · medium conviction. |
| What it is | The largest consumer-hardware and services company: iPhone, Mac, iPad, wearables and a services business built on the installed base. |
| Why now | Prior case (2026-09-23): The iPhone 18 Pro and new watches and AirPods reached stores on September 18, per Apple's investor-relations page in the September 22 news pull. MarketWatch (September 22) framed a foldable iPhone and disciplined AI spending as the case for a $5 trillion valuation. |
| Proof | Latest verified period ended 2026-06-27, filed 2026-07-31: revenue $109.42B. Prior case: TipRanks' summary of the June-quarter print reports EPS of $2.02 against $1.89 expected and revenue of $109.42B, with iPhone up 22%, Mac up 29% and services up 12% — originally a third-party summary; the filed revenue and EPS are checked below. |
| Objection | The same summary reports conservative September-quarter guidance of 9%–11% growth, and the stock already trades near its high on a slow product-cycle story. |
| Stock setup | The long trend remains intact; +2.4% versus the 20-day, +17.5% versus the 200-day, RSI 61.8. |
Action Matrix (reviewed 2026-09-28; levels are standing conditions)
| Signal | If | Then |
|---|---|---|
| 🟢 Buy | A daily close above $345.34, the pivot of the eleven-week base | Entry $345–$352; the base has resolved upward in the direction of the long trend. |
| 🟡 Wait | Price keeps chopping between the 50-day (about $321) and the pivot | No entry in the middle of the range; a pullback that holds near $321 would also be acceptable, smaller size. |
| 🔴 Out | After an entry, a close below $320 | The breakout failed back into the base; step aside. |
| 🟠 Target | $375 | First target; trail the stop rather than sell the whole position. |
| 🔴 Thesis breaks | The October 29 print misses the 9%–11% growth guide or iPhone 18 demand stalls | The product-cycle case loses its only hard evidence. |
The Story Right Now (as of 2026-09-28)
Apple is doing well: up 20.1% since June 29 and up 5.8% since August 28, 17.5% above its 200-day average, and up 33.0% over the past year.
Data as of 2026-09-28 close: AAPL $338.4, RSI 61.8, strong-up, +2.4% vs SMA20, +17.5% vs SMA200, 7D -0.2%, 30D +5.8%, 1Y +33.0%, -2.0% from the 52-week high.
Business and mechanism. The largest consumer-hardware and services company: iPhone, Mac, iPad, wearables and a services business built on the installed base.
Prior case (2026-09-23). The iPhone 18 Pro and new watches and AirPods reached stores on September 18, per Apple's investor-relations page in the September 22 news pull. MarketWatch (September 22) framed a foldable iPhone and disciplined AI spending as the case for a $5 trillion valuation.
Prior proof (2026-09-23). TipRanks' summary of the June-quarter print reports EPS of $2.02 against $1.89 expected and revenue of $109.42B, with iPhone up 22%, Mac up 29% and services up 12% — originally a third-party summary; the filed revenue and EPS are checked below.
The countercase. The same summary reports conservative September-quarter guidance of 9%–11% growth, and the stock already trades near its high on a slow product-cycle story.
Newest statement check. The newest verified quarter ends 2026-06-27 (filed 2026-07-31); revenue was $109.42B. Against 2025-06-28 revenue of $94.04B, that is +16.4% year over year.
News and attention check. The September 28 hosted pull returned five quote or earnings-calendar pages and no dated issuer event for the session. The September 28 price move has no assigned company cause from this receipt. No company event for AAPL was recorded between September 24 and 28.
The call: 🟡 Buy the breakout, not the range. Entry $345–$352 on a close above the base pivot · stop $320 · first target $375 · medium conviction.
Extended analysis
Price Data (live)
Live values from the desk's settled-close summaries. They update with each close; the dated sections above keep the numbers of their own date.
| Metric | AAPL |
|---|---|
| As of (close) | 2026-10-16 |
| Price ($) | 343.46 |
| RSI (14) | 62.1 |
| vs SMA20 (%) | 1.8 |
| vs SMA50 (%) | 5.5 |
| vs SMA200 (%) | 17.4 |
| SMA20 ($) | 337.42 |
| SMA50 ($) | 325.7 |
| SMA200 ($) | 292.46 |
| 1D (%) | 0.43 |
| 7D (%) | 2.03 |
| 30D (%) | 3.32 |
| 3M (%) | 2.91 |
| 1Y (%) | 38.8 |
| 2Y (%) | 48.18 |
| 1Y vs S&P 500 (pts) | 23.27 |
| From 52-week high (%) | -1.35 |
Financial Proof
Filed-period check (as of 2026-09-28): The newest verified quarter ended 2026-06-27 and was filed 2026-07-31. Revenue was $109.42B; GAAP net income was $29.79B; diluted EPS was 2.02. Source: Massive income statements and the filing. Dated historical tables below retain their own period basis.
The recent filed revenue series shows the direction of the business; missing cells are left unavailable.
| Period end | Revenue | YoY | Operating income | GAAP net income | Filing date |
|---|---|---|---|---|---|
| 2024-12-28 | $124.30B | — | $42.83B | $36.33B | 2025-01-31 |
| 2025-03-29 | $95.36B | — | $29.59B | $24.78B | 2025-05-02 |
| 2025-06-28 | $94.04B | — | $28.20B | $23.43B | 2025-08-01 |
| 2025-12-27 | $143.76B | +15.7% | $50.85B | $42.10B | 2026-01-30 |
| 2026-03-28 | $111.18B | +16.6% | $35.88B | $29.58B | 2026-05-01 |
| 2026-06-27 | $109.42B | +16.4% | $35.70B | $29.79B | 2026-07-31 |
Research Log
| Date | Update |
|---|---|
| 2026-05-29 | AAPL $312.06, RSI 79, strong-up; +15.11% in 30D. Bull target $310 effectively tagged. RSI overbought — no new entries. |
| 2026-06-16 | AAPL $299.24, RSI 52.2, near SMA20; +0.47% in 30D. RSI reset from 79 overbought to 52.2 neutral. 3M +17.81% structural intact. |
| 2026-06-26 | AAPL $283.78, RSI 41.5, weak-down; -8.68% 7D, -8.71% 30D, +14.17% 3M. Week's broad rotation flush took quality names down with it. RSI now approaching lower neutral — cleanest entry setup of the past 3 reads. Golden cross and uptrend regime intact. SMA200 $269 provides structural floor. -10.59% from 52wk high. No new fundamentals re-researched. |
| 2026-07-11 | AAPL $315.32, RSI 63, strong-up; +1.15% 7D, +6.66% 30D, +21.76% 3M. Full recovery from the 06/26 flush — the flagged near-oversold entry played out. Now -0.66% from 52wk high, essentially back at highs. Golden cross and uptrend regime confirmed. No new fundamentals re-researched. |
| 2026-07-17 | AAPL $333.74, RSI 71.6, strong-up; +5.84% 7D, +11.99% 30D, +22.34% 3M. Extended further — RSI 71.6 is the strongest reading yet, near-overbought. -0.37% from 52wk high. Golden cross and uptrend regime unchanged. No new fundamentals re-researched. |
| 2026-07-25 | AAPL $333.02, RSI 65.4, strong-up; -0.22% 7D, +13.63% 30D, +22.97% 3M. RSI cooled off the near-overbought 71.6 read while price held flat — a pause, not a reversal. -3.98% from 52wk high (widened from -0.37%). Golden cross and uptrend regime unchanged. No new fundamentals re-researched. |
| 2026-07-28 | AAPL $340.08, RSI 69.1, strong-up; +3.77% 7D, +20.71% 30D, +25.99% 3M. Pause resolved higher — RSI back near-overbought, -0.82% from 52wk high (effectively at highs). Golden cross and uptrend regime unchanged. No new fundamentals re-researched. |
| 2026-07-31 | AAPL $308.91, RSI 43.3, weak-down; 7D -7.24%; 30D +4.94%; 3M +10.37%; -10.35% from 52wk high. Post-earnings break after the July 30 Q3 forecast miss; no new fundamentals re-researched. |
| 2026-08-08 | AAPL $313.33, RSI 47.6, strong-up; 7D +1.43%; 30D -0.02%; 3M +6.92%; -9.74% from 52wk high. No new fundamentals re-researched. |
| 2026-08-14 | AAPL $305.93, RSI 43.8, weak-down; 7D -2.28%; 30D -6.51%; 3M +1.99%; -11.41% from 52wk high. No new fundamentals re-researched. |
| 2026-08-22 | AAPL $309.35, RSI 47.3, weak-down; 7D +1.12%; 30D -5.08%; 3M +0.17%; -10.22% from 52wk high. 1Y +37.55%, vs SMA200 +9.90%. No new fundamentals re-researched. |
| 2026-08-28 | AAPL $319.70, RSI 57.4, strong-up; 7D +3.30%; 30D -5.47%; 3M +2.45%; -7.22% from 52wk high. 1Y +37.47%, vs SMA200 +13.1%. No new fundamentals re-researched. |
| 2026-09-04 | AAPL $319.97, RSI 53.9, strong-up; 7D +0.11%; 30D +2.88%; 3M +4.11%; -7.14% from 52wk high. 1Y +33.44%, vs SMA200 +12.70%. Jefferies downgraded AAPL to Sell on 2026-09-02, citing cancellation of the all-glass iPhone design; the news pull (fetched 2026-09-04) ties the week's softness to that call. No new fundamentals re-researched. |
| 2026-09-11 | AAPL $332.27, RSI 62.8, strong-up; 7D +3.84%; 30D +9.93%; 3M +14.13%; -3.57% from 52wk high. 1Y +44.45%, vs SMA200 +16.60%. News pulled 2026-09-11: CNBC (Sept 9, article) reported shares up 3.27% intraday on the iPhone reveal — the receipt for this week's strength. No new fundamentals re-researched. |
| 2026-09-18 | AAPL $336.13, RSI 64.3, strong-up; 7D +1.16%; 30D +6.09%; 3M +12.79%; -2.45% from 52wk high. 1Y +41.30%, vs SMA200 +17.4% — an intact long trend near its high. News pulled 2026-09-18: quote and earnings-archive pages only, nothing dated on this week. Stock-events checked: none in this window. No newly filed period on disk; the newest filed quarter in the caches is unchanged from last cycle. |
| 2026-09-23 | AAPL $337.02, RSI 62.9, +3.1% vs SMA20, 30D +8.60%. Holding just under its high in an eleven-week base (pivot $345.34); 1Y +32.46%, +17.4% vs the 200-day. Call reset from the stale $250–$260 zone to a breakout entry above the pivot. News pulled 2026-09-22 (iPhone 18 in stores 09-18; no dated item on Wednesday's move). Stock-events checked: none in the window; Q4 FY2026 report scheduled 10-29. Filed-period check: the newest quarter on disk is still fiscal Q2 2026 (10-Q filed 2026-05-01); the June quarter reported July 30 is not on disk and no table here cites it. |
| 2026-09-28 | AAPL $338.40, RSI 61.8, +2.4% vs SMA20, 30D +5.8%. The long trend remains intact; The newest verified quarter ends 2026-06-27 (filed 2026-07-31); revenue was $109.42B. Against 2025-06-28 revenue of $94.04B, that is +16.4% year over year. The September 28 hosted pull returned five quote or earnings-calendar pages and no dated issuer event for the session. The September 28 price move has no assigned company cause from this receipt. No company event for AAPL was recorded between September 24 and 28. |
Sources
- News receipt: latest (fetched 2026-09-22) — Financecharts, Apple investor relations, TipRanks June-quarter summary.
- MarketWatch, why Apple could soon join Nvidia in the $5 trillion club (2026-09-22) and Yahoo Finance, Apple may return to servers with its own AI chips (2026-09-22).
- Scheduled-event check: 2026-10-29-aapl-earnings (scheduled); no AAPL row dated 2026-09-19 to 2026-09-23.
- Filed fundamentals: AAPL{massive/income-statements.json,edgar/key-financials.json}` — newest period 2026-03-28.
- Macro: CNBC, Fed delivers its first hike in three years (2026-09-16); Bloomberg, US bond-market slide deepens (2026-09-23); Bloomberg, biggest long-bond ETF hits record low (2026-09-23); CNBC, market sees next Fed hike in October (2026-09-23).
- market-pulse — sector-fund and S&P 500 30-day returns, September 23, 2026.
2026-09-28 refresh receipts
2026-09-28 settled-close receipt: *, AAPL row dated 2026-09-28; tape values above are bound to the current summary fields.
2026-09-28 financial-period check: income-statements and key-financials; newest verified 2026-06-27 period, filed 2026-07-31 (Massive statement / SEC period cross-check).
2026-09-28 news receipt check: latest, fetched 2026-09-28; fresh successful receipt; event-quality review summarized above.
2026-09-28 stock-event scan:
research/stock-events/, no AAPL row dated 2026-09-24 through 2026-09-28.2026-09-28 captured-follows scan: tweets has 0 September 24–28 document(s) tagging AAPL.
Retrospective social-search receipt (captured 2026-09-29): 2026-09-29-social-search-aapl; quality/attention check only, not a September 28 event or price source.