Article published Sep 28, 2026. Prices below use latest available snapshots.
INTU Price Structure
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Intuit is cratering: 61.7% below its 52-week high, down 24.8% since August 28, and 32.9% below its 200-day average. At the 2026-09-28 settled close, INTU $269.40 was -14.5% versus its 20-day average and -24.8% over 30 days. The newest verified derived fourth quarter ends 2026-07-31 (filed 2026-09-09); revenue was $4.35B. Against 2025-07-31 revenue of $3.83B, that is +13.7% year over year. The stock is deeply below its 200-day average while TurboTax and QuickBooks customer retention remains the operating test; an analyst target is not proof of demand. The standing call is 🔴 Stand aside. No entry, stop or target; the long trend is broken · low conviction.
Quick Snapshot (as of 2026-09-28)
| Question | Answer |
|---|---|
| The call | 🔴 Stand aside. No entry, stop or target; the long trend is broken · low conviction. |
| What it is | The maker of TurboTax, QuickBooks, Credit Karma and Mailchimp, selling tax, accounting and marketing software to consumers and small businesses. |
| Why now | Prior case (2026-09-23): This file opened in April on an AI-disruption repricing of application software; the de-rating has deepened since, and the September decline has no company receipt. |
| Proof | Latest verified period ended 2026-07-31, filed 2026-09-09: revenue $4.35B. Prior case: The fiscal fourth-quarter report (August 25) set fiscal 2027 guidance, and Goldman Sachs raised its target to $304 from $276 on August 28, per the news pull. The stock is now below that target. |
| Objection to a bounce | The desk's own record flags the thesis as broken, with a sixth straight week of deterioration in the September 23 action digest. |
| Stock setup | The long trend is broken and the stock remains under its 200-day average; -14.5% versus the 20-day, -32.9% versus the 200-day, RSI 27.8. |
Action Matrix (reviewed 2026-09-28; levels are standing conditions)
| Signal | If | Then |
|---|---|---|
| 🟡 Wait | A base forms for several weeks and price reclaims the 50-day (about $325) | The first evidence the slide has stopped; still no entry until the 200-day is in view. |
| 🔴 Out | Price stays in its downtrend below the 200-day | Stand aside; oversold is not a signal in a collapse. |
| 🔴 Thesis breaks | The next report shows TurboTax or QuickBooks customer counts falling | The AI-disruption case is showing up in the numbers. |
The Story Right Now (as of 2026-09-28)
Intuit is cratering: 61.7% below its 52-week high, down 24.8% since August 28, and 32.9% below its 200-day average.
Data as of 2026-09-28 close: INTU $269.4, RSI 27.8, strong-down, -14.5% vs SMA20, -32.9% vs SMA200, 7D -11.4%, 30D -24.8%, 1Y -61.2%, -61.7% from the 52-week high.
Business and mechanism. The maker of TurboTax, QuickBooks, Credit Karma and Mailchimp, selling tax, accounting and marketing software to consumers and small businesses.
Prior case (2026-09-23). This file opened in April on an AI-disruption repricing of application software; the de-rating has deepened since, and the September decline has no company receipt.
Prior proof (2026-09-23). The fiscal fourth-quarter report (August 25) set fiscal 2027 guidance, and Goldman Sachs raised its target to $304 from $276 on August 28, per the news pull. The stock is now below that target.
The countercase. The stock is deeply below its 200-day average while TurboTax and QuickBooks customer retention remains the operating test; an analyst target is not proof of demand.
Newest statement check. The newest verified derived fourth quarter ends 2026-07-31 (filed 2026-09-09); revenue was $4.35B. Against 2025-07-31 revenue of $3.83B, that is +13.7% year over year.
News and attention check. The news search for the latest move failed; the last completed search was on 2026-09-25. No company event for INTU was recorded between September 24 and 28.
The call: 🔴 Stand aside. No entry, stop or target; the long trend is broken · low conviction.
Extended analysis
Price Data (live)
Live values from the desk's settled-close summaries. They update with each close; the dated sections above keep the numbers of their own date.
| Metric | INTU |
|---|---|
| As of (close) | 2026-10-16 |
| Price ($) | 325.15 |
| RSI (14) | 60.9 |
| vs SMA20 (%) | 10.9 |
| vs SMA50 (%) | 1.3 |
| vs SMA200 (%) | -13.4 |
| SMA20 ($) | 293.24 |
| SMA50 ($) | 321.01 |
| SMA200 ($) | 375.4 |
| 1D (%) | -1.52 |
| 7D (%) | 7.4 |
| 30D (%) | 2.21 |
| 3M (%) | 11.7 |
| 1Y (%) | -49.74 |
| 2Y (%) | -46.64 |
| 1Y vs S&P 500 (pts) | -65.28 |
| From 52-week high (%) | -52.82 |
Financial Proof
Filed-period check (as of 2026-09-28): The newest verified derived fourth quarter ended 2026-07-31 and was filed 2026-09-09. Revenue was $4.35B (FY $21.45B less nine months to 2026-04-30 $17.09B). Source: SEC key financials and the filing. Dated historical tables below retain their own period basis.
The recent filed revenue series shows the direction of the business; missing cells are left unavailable.
| Period end | Revenue | YoY | Operating income | GAAP net income | Filing date |
|---|---|---|---|---|---|
| 2024-10-31 | $3.28B | — | $271.0M | $197.0M | 2024-11-21 |
| 2025-01-31 | $3.96B | — | $593.0M | $471.0M | 2025-02-25 |
| 2025-04-30 | $7.75B | — | $3.72B | $2.82B | 2025-05-22 |
| 2025-10-31 | $3.88B | +18.3% | $534.0M | $446.0M | 2025-11-20 |
| 2026-01-31 | $4.65B | +17.4% | $855.0M | $693.0M | 2026-02-26 |
| 2026-04-30 | $8.56B | +10.4% | $4.02B | $3.06B | 2026-05-20 |
| 2026-07-31 (FY less nine months) | $4.35B | — | unavailable | unavailable | 2026-09-09 |
Research Log
| Date | Note |
|---|---|
| 2026-04-10 | Initial deep dive. INTU $343.68, RSI 24.5, strong-down, -57.8% from 52wk high. SaaS capitulation; AI disruption repricing in force. |
| 2026-05-29 | INTU $331.53, RSI 40.3, strong-down; -14.66% 30D. Prior extreme oversold did not hold; continued lower lows. No new fundamentals re-researched. |
| 2026-06-16 | INTU $280.99, RSI 34.3, strong-down; -6.99% 7D, -30.3% 30D, -38.63% 3M. Another -15% leg down from May 29. -65.47% from 52wk high. RSI approaching oversold again but pattern of "approaching oversold → continues lower" remains intact. No new fundamentals re-researched. |
| 2026-07-11 | INTU $274.96, RSI 45.2, strong-down (regime: collapse); +3.3% 7D, -0.26% 30D. Pattern broke — RSI bounced instead of reaching oversold, price reclaimed SMA20 (+2.3%). Thesis still flagged "broken" by the engine (death cross, -44% below SMA200), new marginal low on 52wk-high distance (-66.4%). No new fundamentals re-researched. |
| 2026-07-17 | INTU $291.09, RSI 52.7, strong-down (regime: collapse); +5.87% 7D, +9.51% 30D. Bounce extended further — now +7.1% above SMA20. Thesis still flagged "broken" (death cross, -39.5% below SMA200); -64.23% from 52wk high. No new fundamentals re-researched. |
| 2026-07-25 | INTU $296.33, RSI 55.1, strong-down (regime: collapse); +1.8% 7D, +13.5% 30D. Bounce continues — SMA50 nearly reclaimed (-0.6%). Thesis still flagged "broken" (death cross, -37.2% below SMA200); -65.4% from 52wk high. No new fundamentals re-researched. |
| 2026-07-28 | INTU $312.99, RSI 62.2, weak-up (regime: downtrend); +5.6% since 07/25, +7.96% 7D, +18.01% 30D. SMA50 now reclaimed (+5.9%). Thesis still flagged "broken" (-33.2% below SMA200); -61.53% from 52wk high (improved). No new fundamentals re-researched. |
| 2026-07-31 | INTU $316.07, RSI 59.2, weak-up; 7D +6.66%; 30D +18.87%; 3M -20.44%; -60.20% from 52wk high. No new fundamentals re-researched. |
| 2026-08-08 | INTU $325.25, RSI 61.1, weak-up; 7D +2.90%; 30D +20.06%; 3M -17.57%; -58.29% from 52wk high. No new fundamentals re-researched. |
| 2026-08-14 | INTU $345.66, RSI 63.4, weak-up; 7D +6.28%; 30D +23.58%; 3M -11.66%; -50.34% from 52wk high. No new fundamentals re-researched. |
| 2026-08-22 | INTU $367.00, RSI 68.1, weak-up; 7D +6.14%; 30D +29.01%; 3M +14.71%; -47.95% from 52wk high. 1Y -47.40%, vs SMA200 -17.10%. No new fundamentals re-researched. |
| 2026-08-28 | INTU $358.06, RSI 60, weak-up; 7D -2.43%; 30D +7.48%; 3M +8.00%; -49.22% from 52wk high. 1Y -46.41%, vs SMA200 -17.7%. No new fundamentals re-researched. |
| 2026-09-04 | INTU $332.70, RSI 46.6, weak-up; 7D -7.09%; 30D +1.45%; 3M +12.11%; -52.81% from 52wk high. 1Y -50.22%, vs SMA200 -22.10%. News not pulled for this move (last fetched 2026-08-28, predates this window). |
| 2026-09-11 | INTU $321.57, RSI 43.8, weak-up; 7D -3.35%; 30D -3.93%; 3M +16.20%; -54.39% from 52wk high, a new file low. 1Y -51.32%, vs SMA200 -23.50%. Thesis flag "broken" unchanged. Stock-events checked, none on file. News not pulled for this move (last fetched 2026-08-28, six weeks stale). No new fundamentals filed since 09-04. |
| 2026-09-18 | INTU $303.19, RSI 38.0, strong-down; 7D -5.72%; 30D -16.35%; 3M +13.55%; -57.00% from 52wk high, a new file low. 1Y -55.08% with alpha1y -70.09 and price -26.5% below the 200-day — broken long trend, thesis flag unchanged at broken. News not pulled for this move (last fetched 2026-08-28, three weeks stale). Stock-events checked: the 2026-08-25 print is the newest on file, nothing in this window. No newly filed period on disk this cycle; the newest quarter in the caches remains fiscal 2026 Q3. |
| 2026-09-23 | INTU $286.80, RSI 32.8, -12.2% vs SMA20, 30D -22.47%. New file low (-59.26% from high); -9.85% on the week; 1Y -58.98% with 1Y vs S&P 500 -74.75 pts and -29.6% vs the 200-day — broken, thesis flag broken; call is stand aside. News not pulled for this move (last fetched 2026-08-28). Stock-events checked: none in the window; no next report date on file. Filed-period check: fiscal Q3 2026 newest on disk; fiscal-year 10-K not on disk and not cited. |
| 2026-09-28 | INTU $269.40, RSI 27.8, -14.5% vs SMA20, 30D -24.8%. The long trend is broken and the stock remains under its 200-day average; The newest verified derived fourth quarter ends 2026-07-31 (filed 2026-09-09); revenue was $4.35B. Against 2025-07-31 revenue of $3.83B, that is +13.7% year over year. The news search for the latest move failed; the last completed search was on 2026-09-25. No company event for INTU was recorded between September 24 and 28. |
Sources
- News receipt: latest (fetched 2026-08-28) — Intuit fiscal Q4 2026 results and CNBC on the Goldman Sachs target.
- 2026-09-23-actions-daily-digest — thesis flag and consecutive-week deterioration.
- Scheduled-event check: 2026-08-25-intu-earnings — the most recent event on file; no INTU row dated 2026-09-19 to 2026-09-23.
- Macro: CNBC, Fed delivers its first hike in three years (2026-09-16); Bloomberg, US bond-market slide deepens (2026-09-23); Bloomberg, biggest long-bond ETF hits record low (2026-09-23); CNBC, market sees next Fed hike in October (2026-09-23).
- market-pulse — sector-fund and S&P 500 30-day returns, September 23, 2026.
2026-09-28 refresh receipts
2026-09-28 settled-close receipt: *, INTU row dated 2026-09-28; tape values above are bound to the current summary fields.
2026-09-28 financial-period check: income-statements and key-financials; newest verified 2026-07-31 period, filed 2026-09-09 (SEC XBRL FY less nine months).
2026-09-28 news receipt check: latest, fetched 2026-09-25; receipt is not current; latest-session cause remains unassigned.
2026-09-28 stock-event scan:
research/stock-events/, no INTU row dated 2026-09-24 through 2026-09-28.2026-09-28 captured-follows scan: tweets has 0 September 24–28 document(s) tagging INTU.
Retrospective social-search receipt (captured 2026-09-29): 2026-09-29-social-search-intu; quality/attention check only, not a September 28 event or price source.
2026-09-29 browser discovery check for INTU: news-discovery-google-sep29 (key
INTU); search links only, not evidence of an event or of absence of news.