Watchlist / cultural-thesis

watchlist

Watchlist / cultural-thesis

current roster plus event stream

symbols 8 events 464 latest

Cultural thesis watchlist — stocks driven by consumer behavior shifts, social arbitrage signals, and cultural cascades. HIMS = telehealth / GLP-1 cultural arbitrage (replaced BRBR as the protein-economy vehicle 2026-04-28; FDA investigation an open risk). TSLA added 2026-04-28 — Elon-as-cultural-figure, FSD adoption curve, Cybertruck/Optimus cultural moments. BRBR retained as the killed-thesis reference. Consumer names that move on cultural sentiment, not just earnings.

Showing 120 of 464 events.

Cumulative return since Jul 16 — both lines start at 0%, so the gap between them IS the out/under-performance. Hover for daily values.
1D7D30D3M1Y
cohort -2.0%-5.1%-6.2%+6.8%-19.1%
SPY -0.5%-0.1%+4.0%+4.9%+21.4%
Δ -1.5%-5.1%-10.2%+2.0%-40.6%

equal-weight · buy-and-hold from window start, no rebalancing · 3M+ windows are a current-roster backcast.

30D breadth 2/8 up

trend: 3 up · 0 flat · 5 down · avg RSI 44 · 25% above SMA200 · covered 8/8

contributors

DPZ+0.5pp+4.1%
SBUX+0.3pp+2.3%
LULU-0.1pp-0.5%
CROX-0.7pp-5.2%
NKE-1.3pp-10.7%

detractors

BRBR-2.0pp-16.0%
HIMS-1.6pp-12.9%
TSLA-1.4pp-10.9%

Holdings

BRBR $10.18 -16.0% 30d retreating HIMS $28.61 -12.9% 30d retreating NKE $39.09 -10.7% 30d retreating LULU $115.74 -0.5% 30d retreating SBUX $107.92 +2.3% 30d coming into play CROX $129.97 -5.2% 30d in trend DPZ $335.42 +4.1% 30d retreating TSLA $339.30 -10.9% 30d retreating
DPZ $335.42 -3.1% +4.1% +9.6% -24.2% 47 retreating -27.1%
SBUX $107.92 +0.2% +2.3% +1.2% +24.5% 59 coming into play -2.3%
LULU $115.74 -3.2% -0.5% -3.8% -44.3% 42 retreating -48.8%
CROX $129.97 -1.3% -5.2% +34.0% +50.1% 48 in trend -8.0%
NKE $39.09 -4.0% -10.7% -7.3% -48.8% 36 retreating -49.9%
TSLA $339.30 -0.9% -10.9% -17.2% -0.2% 47 retreating -32.0%
HIMS $28.61 +1.6% -12.9% +28.4% -35.8% 44 retreating -56.2%
BRBR $10.18 -5.3% -16.0% +9.9% -74.5% 33 retreating -76.3%
Aug 17
Deep Dive

NKE

NKE

Feed generated 2026-08-18.