The cultural-thesis book is mostly broken-trend, with two bright spots and one washed-out bounce-candidate. SBUX (RSI 58, strong-up, +13% vs SMA200, -5% from high) and CROX (RSI 50.8, strong-up, +30% vs SMA200, golden cross) are the only CONFIRMED uptrends. The rest are below SMA200 in death crosses: NKE (RSI 36.1, strong-down, -28% vs SMA200, -49% from high), LULU (RSI 40.2, strong-down, -32% vs SMA200, -55% from high), DPZ (RSI 33.3, strong-down, -25% vs SMA200, -42% from high), TSLA (RSI 39, strong-down, -10% vs SMA200), HIMS (RSI 55.1, weak-up but death-cross, -7% vs SMA200), BRBR (RSI 64.8, weak-up but THESIS BROKEN, -49% vs SMA200, -80% from high). The low RSIs here (NKE/DPZ/LULU/TSLA) are NOT oversold-quality — all below SMA200 in death crosses = falling knives. BRBR's +26% 7D / +35% 30D bounce is a dead-cat in a broken thesis, not a turn.

Latest bar Thursday 2026-06-25. ENTRY-HUNT framing: below-SMA200 + death-cross = broken trend; washed RSI is falling-knife, not oversold-quality. Flag the BRBR thesis: broken explicitly.

CONFIRMED uptrend / Hold (above SMA200, strong-up): SBUX (RSI 58.0, strong-up, +13% vs SMA200, +14% 3m, -5.3% from high — Starbucks turnaround working, the cleanest cultural-thesis uptrend), CROX (RSI 50.8, strong-up, +30% vs SMA200, golden cross, +48% 3M, -8.9% from high — Crocs holding its uptrend despite a -4.7% 7D wobble). These two are the holds; both above SMA200.

Below SMA200 / death-cross — FALLING-KNIFE, Avoid: DPZ (RSI 33.3, strong-down, death-cross, -25% vs SMA200, -42% from high — Domino's broken), NKE (RSI 36.1, strong-down, death-cross, -28% vs SMA200, -49% from high — Nike multi-year decline), TSLA (RSI 39.0, strong-down, death-cross, -10% vs SMA200, thesisState intact but trend broken — the shallowest break, -25% from high), LULU (RSI 40.2, strong-down, death-cross, -32% vs SMA200, -55% from high — Lululemon broken). Low RSIs but all below SMA200 in death crosses — washed, not oversold-quality. Do not knife-catch.

Broken thesis / bounce — Avoid: BRBR (RSI 64.8, weak-up, thesis: broken, -49% vs SMA200, -80% from high — BellRing Brands. The +26% 7D / +35% 30D pop lifted RSI to 64.8 but the name is -80% from its high, deep below SMA200, death-cross — a dead-cat bounce in a broken thesis, NOT a turn).

Below SMA200 but rising / Watch: HIMS (RSI 55.1, weak-up, death-cross, -6.7% vs SMA200, +29% 30D, +48% 3M — Hims & Hers recovering but still below SMA200 with a death-cross flag; the most constructive of the broken names, watch for SMA200 reclaim before calling it a turn).

• SBUX & CROX the only clean uptrends — SBUX (RSI 58, +13% vs SMA200) and CROX (RSI 50.8, +30% vs SMA200, golden cross); the rest are broken
• NKE/LULU/DPZ deeply broken — all strong-down, death-cross, below SMA200 (NKE -28%, LULU -32%, DPZ -25% vs SMA200), -42% to -55% from highs
• TSLA broke trend — RSI 39, strong-down, death-cross, -10% vs SMA200, -25% from high (thesisState still flagged intact, but the chart is broken — shallowest break of the cohort)
• BRBR bounced but thesis is broken — +26% 7D, +35% 30D lifted RSI to 64.8, but -80% from high, -49% vs SMA200, death-cross, thesis: broken; dead-cat, not a turn
• HIMS recovering off the bottom — +29% 30D, +48% 3M, weak-up but still below SMA200 with a death-cross; the most constructive of the broken names
• No oversold-quality — the sub-40 RSIs (NKE/DPZ/LULU/TSLA) are all below SMA200 in death crosses = falling knives

• Is HIMS's +48% 3M recovery durable enough to reclaim SMA200, or a counter-trend bounce like BRBR? (watch SMA200 ~$33; event verify the catalyst)
• Did BRBR's +35% 30D pop have a fundamental catalyst, or pure short-cover / mean-reversion in a broken name? (needs event verify — not in this scan)
• TSLA's break below SMA200 with thesisState still "intact" — does the chart lead the thesis, or is this a buyable trend pullback? (shallowest break; watch SMA200 $418)