Reason: SBUX/CROX hold uptrends near highs; BRBR +14.75% week is noise inside -80% collapse; NKE -7% week deepening brand destruction.

Notes

Tape-read: the thin uptrend pair (SBUX, CROX) held into EOW and extended further — CROX now within -1.56% of its 52-week high. BRBR's +14.75% week is a short-squeeze pop inside a -80.6% collapse: not a base. NKE -7.08% week deepens its structural decline. LULU, CMG, DPZ saw RSI bounces (dead-cat territory) — broken trends, not buyable dips.

• SBUX — CONFIRMED-BREAKOUT · RSI 61.9, strong-up, +21.2% 3m, golden cross, -3.93% off high; +2.4% week, cleanest trend in group.
• CROX — CONFIRMED-BREAKOUT → APPROACHING-EXTENDED · RSI 63.5, strong-up, +60.6% 3m, golden cross, -1.56% off high; -5.4% week = first pullback since breaking out, near ATH.
• BRBR — BROKEN-AVOID · RSI 63.6 (bounce), -80.57% off high, death cross, downtrend; +14.75% week is short-squeeze noise inside a collapse.
• HIMS — BROKEN-AVOID · RSI 64.3 but death-crossed, -51.81% off high; +34.7% 30d momentum spike inside broken trend — not a base.
• CMG — BROKEN-AVOID · RSI 59.2 (bouncing), downtrend, -42.93% off high, death cross; +3.2% week bounce doesn't fix the trend.
• LULU — BROKEN-AVOID · RSI 47.4, collapse, -53.39% off high, death cross; +4.1% week = dead-cat bounce inside broken trend.
• DPZ — BROKEN-AVOID · RSI 43.5, collapse, -39.88% off high, death cross; -3.8% week, no signs of base.
• NKE — BROKEN-AVOID · RSI 35.4, collapse, -49.17% off high, death cross; -7.08% week = accelerating destruction.

Biggest movers this week: BRBR +14.8% (noise) · LULU +4.1% (dead-cat) · CMG +3.2% · SBUX +2.4% · NKE -7.1%

Lead pick: SBUX — cleanest setup in the group: RSI 61.9, golden cross, strong-up trend, +21.2% 3m, only -3.93% off high. CROX is closer to ATH but pulled back -5.4% this week and may need a brief flag. Trigger: flag holding SMA20 ($99.45) / SMA50 ($101); treat every death-crossed brand name as off-limits.