Travel & Leisure Scan — July 28, 2026 Close
Travel & Leisure Scan — July 28, 2026 Close
Travel and leisure staged a broad, powerful rally over the past two sessions — seven of eight names posted positive weekly moves, several in double digits, and every 30-day change improved. Expedia ($EXPE) is the sharpest turnaround: last scan its 30-day change collapsed from the sector's best (+11.57%) to -0.84%; this scan it swung right back to +11.5%, with RSI now at 70.3, the sector's highest, and just -2.64% from a new 52-week high. Airbnb ($ABNB) is the standout on distance-from-high — its 52-week-high gap narrowed from -8.82% to just -0.05%, effectively a new high. Booking Holdings ($BKNG) posted an 11.1% weekly gain and its 30-day change flipped from -2.09% to +9.26%. Hilton ($HLT) is the lone holdout — the only name still red on the week (-2.54%) and the only one still below RSI 50.
Data as-of 2026-07-28 close (all eight tickers, current); scan run 2026-07-28. All numbers from precomputed summaries/travel-leisure.json. Comparison scan: 2026-07-25-travel-leisure (2026-07-24 close).
Quick Snapshot
| Signal | Reading |
|---|---|
| Overall | 🟢 Broad, powerful rally — seven of eight names posted positive weekly moves (several in double digits) and every 30-day change improved; Hilton is the lone holdout, still red on the week and the only sub-50 RSI in the sector. |
| Key insight | Expedia's 30-day change swung from -0.84% back to +11.5% (RSI now 70.3, the sector's highest) and Airbnb's 52-week-high gap narrowed to just -0.05% — effectively a new high — even though both names still carry death-cross flags from prior scans. |
What's Going On
This was a strong scan for the sector almost across the board. Royal Caribbean, Booking, and Expedia all posted weekly gains above 11%, and Marriott, Airbnb, Carnival, and Norwegian Cruise Line all turned positive on both the weekly and (for most) the 30-day measure. Airbnb's recovery stands out on one specific number: its distance from a 52-week high narrowed from -8.82% to -0.05%, meaning the stock is effectively back at a new high after last scan's worst-in-sector weekly decline.
Expedia's reversal is the most dramatic single-name story. Two scans ago it was the sector's best 30-day performer by a wide margin (+11.57%); last scan that collapsed to -0.84% alongside a newly confirmed death cross; this scan it swung straight back to +11.5% on the 30-day measure, with RSI now at 70.3 — the highest in the sector and into the range where extended-risk caution typically applies — and just -2.64% from its own 52-week high. Booking followed a similar pattern, its 30-day change flipping from -2.09% to +9.26% on an 11.1% weekly gain. Both stocks still carry the death-cross flag confirmed last scan; the price recovery has outrun that lagging technical signal in both cases. Hilton is the one name that didn't participate — it posted the sector's only negative weekly print (-2.54%) and remains the only sub-50 RSI in the group.
What Changed Since 2026-07-25
- Marriott: RSI 51.1→57.7, trend recovered weak-down→strong-up, 7D +2.24%→+4.27% (extended), 30D -2.38%→+2.3% (flipped positive), 52wkHi -11.32%→-6.68% (narrowed sharply).
- Royal Caribbean: RSI 51.9→65.7, trend unchanged (strong-up), 7D +2.29%→+12.02% (best weekly print in the sector), 30D -8.54%→+0.33% (flipped positive), 52wkHi -22.67%→-12.01% (narrowed sharply, still one of the wider gaps).
- Booking: RSI 50.8→67.5, trend unchanged (up), 7D -2.32%→+11.1% (reversed sharply), 30D -2.09%→+9.26% (flipped strongly positive), 52wkHi -25.44%→-14.02% (narrowed sharply); death cross flag remains in place despite the recovery.
- Airbnb: RSI 46.6→61.7, trend unchanged (strong-up), 7D -3.34%→+6.25% (reversed from the sector's worst weekly print), 30D -2.29%→+4.04% (flipped positive), 52wkHi -8.82%→-0.05% (essentially at a new 52-week high).
- Expedia: RSI 51.5→70.3 (highest in the sector), trend unchanged (up), 7D -3.29%→+11.64% (reversed sharply), 30D -0.84%→+11.5% (recovered nearly all of last scan's collapse), 52wkHi -15.2%→-2.64% (narrowed sharply, near a new high); death cross flag remains in place despite the recovery.
- Hilton: RSI 44.1→43.4 (roughly flat, the only sub-50 RSI in the sector), trend unchanged (weak-down), 7D +1.14%→-2.54% (turned negative, the sector's only red print this scan), 30D -5.37%→-3.04% (improved modestly), 52wkHi -10.56%→-9.94% (roughly flat).
- Carnival: RSI 45.2→57.6, trend recovered strong-down→up, 7D -0.3%→+4.09% (turned positive), 30D -8.92%→-3.29% (improved substantially, still negative), 52wkHi -25.74%→-17.04% (narrowed).
- Norwegian Cruise Line: RSI 49.0→63.3, trend recovered weak-up→up, 7D -0.46%→+5.94% (turned positive), 30D -7.81%→-3.19% (improved, still negative), 52wkHi -31.16%→-21.93% (narrowed, still the sector's widest gap).
How To Read The Board
RSI (Relative Strength Index) gauges how aggressively a stock has been bought or sold over roughly the past two weeks, on a 0-100 scale — under 30 signals an oversold, potentially undervalued stretch; over 70 signals overbought, extended risk; readings in between are neutral. The color icons below track that scale: green marks oversold/healthy, yellow marks neutral, orange marks approaching overbought, red marks a breakdown or extreme overbought reading. Trend reflects a stock's structural direction based on its moving averages (strong-up, weak-up, weak-down, strong-down); vs SMA20 shows how far price sits above or below its 20-day average; 52wkHi shows the distance below the stock's own one-year high — the closer to zero, the closer to a new high.
Price Table
| Stock | Price | RSI | Trend | 7D% | 30D% | 3M% | vs SMA20 | 52wkHi% | Signal |
|---|---|---|---|---|---|---|---|---|---|
| EXPE | $295.79 | 70.3 | up | +11.64% | +11.5% | +18.3% | +10.5% | -2.64% | 🟠 Highest RSI in the sector, near a new 52wk high; death cross flag still in place |
| BKNG | $199.31 | 67.5 | up | +11.1% | +9.26% | +14.85% | +10.3% | -14.02% | 🟢 30D flipped strongly positive; death cross flag still in place |
| RCL | $322.50 | 65.7 | strong-up | +12.02% | +0.33% | +27.62% | +9.7% | -12.01% | 🟢 Best weekly print in the sector, 30D flipped positive |
| NCLH | $21.22 | 63.3 | up | +5.94% | -3.19% | +19.41% | +8.0% | -21.93% | 🟡 Trend recovered, still the sector's widest 52wkHi gap |
| ABNB | $153.11 | 61.7 | strong-up | +6.25% | +4.04% | +9.15% | +4.8% | -0.05% | 🟢 Effectively at a new 52wk high after last scan's worst week |
| CCL | $28.23 | 57.6 | up | +7.91% | -3.29% | +11.05% | +5.2% | -17.04% | 🟡 Trend recovered, 30D still negative but much improved |
| MAR | $383.52 | 57.7 | strong-up | +4.27% | +2.3% | +8.57% | +3.2% | -6.68% | 🟢 Trend recovered, 30D flipped positive |
| HLT | $322.43 | 43.4 | weak-down | -0.47% | -3.04% | +2.57% | -2.1% | -9.94% | 🔴 Only red week and only sub-50 RSI in the sector |
Tier Analysis
EXPEDIA AND BOOKING — THE SHARPEST TURNAROUNDS, NOW APPROACHING EXTENDED TERRITORY: Expedia ($295.79, RSI 70.3, was 51.5) fully recovered last scan's collapse — its 30-day change went from -0.84% back to +11.5%, and it's now just -2.64% from a new 52-week high. Booking ($199.31, RSI 67.5, was 50.8) followed the same arc, with its 30-day change flipping from -2.09% to +9.26% on an 11.1% weekly gain. Both names still carry the death-cross flag confirmed in the prior scan — the price recovery has run ahead of that lagging technical signal in both cases, and Expedia's RSI at 70.3 is now the highest in the sector, in the range where further upside typically slows.
ABNB — FROM WORST WEEK TO NEAR A NEW HIGH: Airbnb ($153.11, RSI 61.7, was 46.6) posted the sector's worst weekly decline last scan (-3.34%); this scan it reversed to +6.25% and its 52-week-high gap narrowed from -8.82% to -0.05% — effectively a new high. No other name in the sector closed that much ground in a single scan.
MAR, RCL, CCL, NCLH — BROAD TREND RECOVERY: Marriott ($383.52, RSI 57.7) and Carnival ($28.23, RSI 57.6) both saw their trend classifications recover (weak-down→strong-up for Marriott, strong-down→up for Carnival), and Norwegian Cruise Line ($21.22, RSI 63.3) upgraded from weak-up to up. Royal Caribbean ($322.50, RSI 65.7) posted the sector's best single weekly gain (+12.02%) while holding its strong-up trend throughout. Norwegian remains the sector's widest 52-week-high gap (-21.93%) even after narrowing nine points this scan.
HLT — THE LONE HOLDOUT: Hilton ($322.43, RSI 43.4) is the only name in the sector with a negative weekly print (-2.54%) and the only one still below RSI 50. Its trend classification remains weak-down, unchanged, and its 30-day change (-3.04%) improved only modestly from -5.37%.
Entry Zones
| Stock | Price | RSI | 30D% | Setup |
|---|---|---|---|---|
| EXPE | $295.79 | 70.3 | +11.5% | Sharpest turnaround in the sector but RSI now the highest in the group; death cross flag still in place |
| BKNG | $199.31 | 67.5 | +9.26% | 30D flipped strongly positive; death cross flag still unresolved |
| RCL | $322.50 | 65.7 | +0.33% | Best weekly print in the sector, 30D flipped positive |
| NCLH | $21.22 | 63.3 | -3.19% | Trend recovered, but still the sector's widest 52wkHi gap |
| ABNB | $153.11 | 61.7 | +4.04% | Effectively at a new 52wk high; sharpest single-scan recovery in the sector |
| CCL | $28.23 | 57.6 | -3.29% | Trend recovered, 30D still negative but improved substantially |
| MAR | $383.52 | 57.7 | +2.3% | Trend recovered, 30D flipped positive |
| HLT | $322.43 | 43.4 | -3.04% | Only red week and only sub-50 RSI in the sector; watch for the trend to turn |
Action Matrix
| Action | Stocks | Why |
|---|---|---|
| 🔒 HOLD | RCL, ABNB, MAR | Trend recovered or intact, 30D flipped positive, gains broad-based |
| 🔍 WATCH | EXPE, BKNG | Both surged this scan but RSI now in the upper range and death-cross flags still unresolved |
| 🔍 WATCH | NCLH, CCL | Trend recovered but 30D still negative; NCLH remains the sector's widest 52wkHi gap |
| ⚠️ WATCH / CAUTION | HLT | Only name still red on the week and below RSI 50; no confirmed trend turn yet |
What To Watch Next
Does Expedia and Booking's sharp reversal hold given both names' RSI is now in the upper range, or does the rally cool the way it did after the prior scan's leaders reversed? Does Airbnb push through to an actual new 52-week high, or stall just short of it? And does Hilton, the sector's one holdout this scan, join the broader recovery next scan, or does it keep drifting the opposite direction from the rest of the group?
Sources
- Tape data (price/RSI/SMA/returns): pre-computed summaries as of the 2026-07-28 close — travel-leisure.
- Comparison figures: 2026-07-25-travel-leisure (2026-07-24 close).
Related
8 eventsNo direct external sources are attached to this read.