Reason: CROX carries a weak-down short trend tag but is 19.5% above its 200-day with 1-year change +41.65% and 1-year alpha +21.78 - a deep pullback in an intact trend. HIMS has deteriorated further since last cycle - 1-year change now -34.63% (was -23.16%), 1-year alpha -54.5, and its cushion above the 200-day has shrunk to just +0.8% from +16.9% - approaching the line. NKE is a genuine breakdown, below its 200-day by 23.9% with 1-year change -49.18% and 1-year alpha -69.05.

Tape Read

$SBUX: price $107.85, RSI 55.4, golden-cross, regime uptrend, thesis unrated, 7D +0.71%, 30D +3.56%, -2.41% off its 52-week high, 1-year change +22.53%, vs 200-day +11%, 1-year alpha +2.66 — modestly intact, alpha roughly flat vs the market over the year. $CROX: price $122.23, RSI 41, golden-cross, trend tag weak-down (short-window), regime pullback, thesis unrated, 7D +0.11%, 30D -8.46%, -13.48% off its high — but 1-year change +41.65%, 19.5% above its 200-day average (vs 200-day), 1-year alpha +21.78: a deep pullback in an intact trend, not a breakdown. $HIMS has deteriorated meaningfully since last cycle: price $28.84, RSI 45.6, golden-cross, trend weak-down (downgraded from strong-up), regime pullback, thesis unrated, 7D -14.67%, 30D +15.36%, -55.83% off its high — 1-year change is now -34.63% (worse than -23.16% last cycle) and 1-year alpha -54.5 (worse than -44.97), with only +0.8% above its 200-day (down sharply from +16.9%): the cushion above the line has nearly vanished. $NKE: price $39.6, RSI 43.5, death-crossed, regime collapse, thesis unrated, 7D -2.85%, 30D -8.38%, 23.9% below its 200-day (vs 200-day -23.9), 1-year change -49.18%, 1-year alpha -69.05, -49.96% off its high — a genuine breakdown across every window, essentially unchanged from last cycle's -46.5%/-68.31%. Source: full-scan pre-computed summaries as of the 2026-08-28 close — consumer.

• $SBUX — WATCH: golden-cross, uptrend, 1-year change +22.53%, 1-year alpha roughly flat (+2.66) — steady but unremarkable.
• $CROX — WATCH: weak-down short tag; 1-year change +41.65%, 19.5% above its 200-day, 1-year alpha +21.78 — deep pullback in an intact trend.
• $HIMS — PASS: 1-year change -34.63% and 1-year alpha -54.5, both worse than last cycle; now only +0.8% above its 200-day — approaching the line, not confirmed leadership.
• $NKE — PASS: 23.9% below its 200-day, 1-year change -49.18%, 1-year alpha -69.05 — a genuine breakdown, unchanged.

Lead pick: $CROX remains the basket's cleanest "deep pullback in an intact trend." $HIMS is the name that has moved the most since last cycle — its short-term strength has faded (trend downgraded from strong-up to weak-down) and its cushion above the 200-day has nearly disappeared alongside a worsening year and alpha. $NKE remains the clear structural laggard.

Sources

• Tape data (price/RSI/SMA/returns/1-year change/1-year alpha): full-scan pre-computed summaries as of the 2026-08-28 close — consumer.