Consumer Scan — August 22, 2026 Close
Consumer Scan — August 22, 2026 Close
HIMS staged the sharpest reversal on the board — RSI climbed from 42.8 to 58.1 as the week jumped +20.07%, fully erasing the prior scan's deterioration — while CRSR crashed the other way (RSI 62.1→47.3, -15.95% on the week) and CROX dropped straight through the middle of the range into the oversold band (RSI 50.1→38.6, 30-day change -10.35%). PYPL cooled meaningfully off its extended read (RSI 77.4→69.1), leaving the board with no overbought prints for the first time in several scans.
Data as-of 2026-08-21 close. All numbers from precomputed summaries/consumer.json. Prior scan: 2026-08-14-consumer-scan (2026-08-14, data as-of 2026-08-14 close) — the summary's own 7-day window runs 2026-08-14 to 2026-08-21, so the comparisons below line up exactly with that prior scan.
Quick Snapshot
| Signal | Reading |
|---|---|
| Overall | 🟡 A board reshuffled rather than trending — HIMS reversed sharply higher, CRSR and CROX reversed sharply lower, and the previously extended name (PYPL) cooled off. |
| Key insight | CROX's slide into the oversold band (RSI 38.6) sits inside a name still up 45.7% over the past year and 20.8% above its 200-day average — a deep pullback, not a broken trend. |
What's Going On
HIMS is the standout reversal. RSI climbed from 42.8 to 58.1, price from $28.15 to $33.78, and the week alone added +20.07% — fully undoing the prior scan's -10.89% weekly slide. The longer-horizon picture is mixed rather than uniformly bullish: the stock sits 16.9% above its 200-day average and is up 103.86% over two years and 382.57% over three, but the trailing one-year change is still negative at -23.16% (alpha1y -44.97) — a name whose multi-year re-rate has cooled over the past year even as it stays technically above its long-term support and just posted its best week in this stretch.
CRSR moved the opposite direction, and hard: RSI fell from 62.1 to 47.3 as price dropped from $12.99 to $10.93, a -15.95% week that erased most of the prior scan's monthly gain (30-day change collapsed from +37.03% to +3.11%). Even so, CRSR sits 49.4% above its 200-day average and is up 32.65% over the past year with a positive alpha1y of +10.83 — this reads as a violent pullback inside a still-intact longer uptrend, not a breakdown.
CROX slid from RSI 50.1 to 38.6 as the week fell -7.31% and the 30-day change deepened to -10.35%. The one-year and long-term picture argue against calling this a breakdown: CROX is up 45.7% over the past year, sits 20.8% above its 200-day average, and carries a positive alpha1y (+23.88) — this is a deep pullback in an intact trend, the same framing that applies to CRSR above.
PYPL cooled off its extended read (RSI 77.4→69.1, week -0.13% after four straight scans of extension) while still sitting comfortably above its 200-day (+19.6%) despite a modestly negative trailing year (-8.88%). CMG reversed higher (RSI 49.3→62.4, week +10.06%) and MNST kept improving (RSI 48.5→54.6). The names carrying genuine long-horizon damage — below their 200-day averages with negative trailing-year returns — are NKE (vs 200-day -22.5%, 1-year -46.5%, alpha1y -68.31), LULU (-22% / -38.91% / -60.72%), DPZ (-7% / -23.5% / -45.32%), AS (-8.2% / -12.28% / -34.1%), and DECK (-10.4% / -12.43% / -34.24%); those five are structurally weak on both windows, not just having a rough week.
What Changed Since Prior Scan (2026-08-14 close → 2026-08-21 close)
- HIMS reversed sharply higher: RSI 42.8→58.1, price $28.15→$33.78, 7D -10.89%→+20.07%, 30D -24.27%→+6.63%.
- CRSR crashed: RSI 62.1→47.3, price $12.99→$10.93, 7D -9.48%→-15.95%, 30D +37.03%→+3.11%.
- CROX dropped into the oversold band: RSI 50.1→38.6, price $131.72→$122.11, 7D -3.59%→-7.31%, 30D -1.24%→-10.35%.
- CMG reversed higher: RSI 49.3→62.4, 7D +2.17%→+10.06%, 30D -3.26%→+14.6%.
- PYPL cooled off overbought: RSI 77.4→69.1, price $61.66→$61.55, 7D +4.38%→-0.13%, 30D +11.06%→+10.88%.
- MNST improved: RSI 48.5→54.6, 30D -4.04%→-0.10%.
- LULU improved modestly: RSI 48.6→51.9, 7D -7.02%→+1.25%, 30D +1.81%→+6.79%.
- DECK and AS held roughly flat, both still weak: DECK RSI 38.2→40.8 (30D -12.62%→-10.53%); AS RSI 38.0→39.8 (30D -7.69%→-5.09%).
- SBUX, XYZ, XLY, DPZ, NKE all traded within a narrower range, no sharp break.
How To Read The Board
Golden-cross names (SBUX, HIMS, DECK, CROX, XYZ, CRSR, MNST) mean the 50-day average sits above the 200-day. Death-cross names (AS, LULU, NKE, CMG, DPZ, PYPL, XLY) should have any bounce read as counter-trend until the cross itself flips. But the death-cross label alone doesn't settle the trend question this scan: CROX and PYPL are both death-crossed yet sit well above their 200-day averages (CROX +20.8%, PYPL +19.6%) — CROX also carries a strongly positive one-year return (+45.7%), a clean deep-pullback case, while PYPL's trailing year is modestly negative (-8.88%) even from well above its 200-day, so it's better read as flat-to-soft rather than a clean pullback or a breakdown. The names actually carrying long-horizon damage — below their 200-day with negative trailing-year returns — are NKE, LULU, DPZ, AS, and DECK.
Price Table
| Stock | Price | RSI | SMA20 | vs SMA | 7D% | 30D% | Signal |
|---|---|---|---|---|---|---|---|
| PYPL | $61.55 | 69.1 | $59.32 | +3.8% | -0.13% | +10.88% | 🟡 Neutral |
| CMG | $36.90 | 62.4 | $34.29 | +7.6% | +10.06% | +14.60% | 🟡 Neutral |
| HIMS | $33.78 | 58.1 | $29.86 | +13.1% | +20.07% | +6.63% | 🟡 Neutral |
| XYZ | $82.16 | 55.3 | $81.22 | +1.2% | -0.88% | +6.07% | 🟡 Neutral |
| SBUX | $107.08 | 55.0 | $105.65 | +1.3% | -0.59% | +2.98% | 🟡 Neutral |
| MNST | $47.79 | 54.6 | $47.09 | +1.5% | +2.03% | -0.10% | 🟡 Neutral |
| XLY | $118.02 | 53.7 | $116.82 | +1.0% | -0.17% | +3.51% | 🟡 Neutral |
| LULU | $121.07 | 51.9 | $121.17 | -0.1% | +1.25% | +6.79% | 🟡 Neutral |
| DPZ | $341.85 | 51.3 | $350.11 | -2.4% | -1.24% | +6.88% | 🟡 Neutral |
| CRSR | $10.93 | 47.3 | $11.72 | -6.7% | -15.95% | +3.11% | 🟡 Neutral |
| NKE | $40.76 | 46.0 | $41.49 | -1.8% | +0.07% | -3.44% | 🟡 Neutral |
| DECK | $91.68 | 40.8 | $95.82 | -4.3% | -1.51% | -10.53% | 🟡 Neutral |
| AS | $32.63 | 39.8 | $34.77 | -6.1% | -0.73% | -5.09% | 🟢 Oversold |
| CROX | $122.11 | 38.6 | $131.71 | -7.3% | -7.31% | -10.35% | 🟢 Oversold |
Tier Analysis
Capitulation (RSI<25): None.
Oversold (25-40): AS (39.8), CROX (38.6) — both below the line this scan, though only AS is also long-horizon weak (below its 200-day, negative 1-year); CROX is a pullback inside an intact multi-year uptrend.
Neutral/Strong (40+): The rest of the board, spanning DECK (40.8) to PYPL (69.1, the board's highest print).
Entry Zones
| Stock | Price | RSI | 30D% | Setup |
|---|---|---|---|---|
| HIMS | $33.78 | 58.1 | +6.63% | Sharpest reversal on the board; above its 200-day but trailing-year still negative |
| CRSR | $10.93 | 47.3 | +3.11% | Violent weekly pullback (-15.95%) inside a name still 49.4% above its 200-day |
| CROX | $122.11 | 38.6 | -10.35% | Newly oversold but 45.7% above the year-ago price and 20.8% above its 200-day — a pullback, not a breakdown |
| PYPL | $61.55 | 69.1 | +10.88% | Cooled off a four-scan overbought stretch, still elevated |
| AS | $32.63 | 39.8 | -5.09% | Below its 200-day with a negative trailing year — genuinely weak, not just a rough week |
Action Matrix
| Action | Stocks | Why |
|---|---|---|
| 🔍 WATCH | HIMS, CRSR, CROX | All three reversed sharply this scan (HIMS up, CRSR/CROX down); confirm follow-through |
| 🔍 WATCH | PYPL | Still elevated after cooling off a multi-scan overbought run |
| 🔒 HOLD | SBUX, XYZ, XLY, MNST | Steady to improving, no long-horizon flags |
| ⚠️ AVOID | NKE, LULU, DPZ, AS, DECK | Below the 200-day average with a negative trailing one-year return — structurally weak on both windows regardless of this week's direction |
What To Watch Next
| Watch | Why it matters |
|---|---|
| HIMS's follow-through | Sharpest reversal on the board; confirm whether the +20.07% week starts a new leg or fades |
| CRSR's next print | -15.95% week erased most of the monthly gain; still 49.4% above its 200-day |
| CROX's oversold read | Newly below RSI 40 despite a still-intact multi-year uptrend (+45.7% 1-year, +20.8% vs 200-day) |
| PYPL's RSI | Cooled from 77.4 to 69.1 but still the board's highest print |
| NKE, LULU, DPZ, AS | The four names below their 200-day with negative trailing-year returns — watch for further deterioration vs. stabilization |
Sources
- Tape data (price/RSI/SMA/returns/long-horizon): full-scan pre-computed summaries as of the 2026-08-21 close — consumer.
Related
10 eventsNo direct external sources are attached to this read.