CMG staged the sharpest reversal in this watchlist — RSI climbing from 51.1 to 62.4 as its 7-day change swung from +0.57% to +17.08% — while DECK and NKE both moved the other way, DECK slipping back to the oversold border (RSI 49.5→40.1) and NKE's 30-day change flipping negative (+3.78%→-3.14%). XLY recovered out of its recent slump (RSI 43.0→54.3, 7-day change +6.11%), and PYPL cooled from last scan's extended overbought read (78.5→71.6) without breaking down. HIMS is the quiet divergence: its RSI barely moved (41.7→41.5) but its 30-day change deepened sharply, from -12.19% to -26.08%.

Data as-of 2026-07-31 close. All numbers from precomputed summaries/consumer.json. Prior scan: 2026-07-28-consumer-scan (2026-07-28, data as-of 2026-07-28 close).

CMG is the headline mover. Its RSI climbed from 51.1 to 62.4 as price rose from $33.51 to $37.22 and the 7-day change flipped from +0.57% to +17.08%, though the most recent single session actually pulled back -3.37% — meaning most of the week's pop happened earlier and has already given a little back. It remains a death-crossed name, so the move reads as a sharp counter-trend rally rather than a fresh uptrend.

DECK and NKE both weakened. DECK's RSI fell from 49.5 to 40.1, sitting right at the oversold border, with the 30-day change flipping from +2.61% to -3.44% even though its golden-cross structure is still intact. NKE slipped from RSI 50.4 to 43.9, and its 30-day change flipped from +3.78% to -3.14% inside a name that's already death-crossed and trending down.

XLY recovered the most cleanly: RSI rose from 43.0 to 54.3, price from $112.48 to $116.09, and the 7-day change flipped from -2.08% to +6.11%. Its 30-day change is still negative (-3.96%→-1.69%) and it remains death-crossed, so this reads as a bounce closing a gap rather than a confirmed trend change.

PYPL cooled from last scan's extreme read but is still the most extended name on the board — RSI eased from 78.5 to 71.6, price from $58.32 to $57.21, and the 30-day change from +31.41% to +29.82%.

HIMS is the quiet divergence worth flagging: RSI barely moved (41.7→41.5) and the 7-day change actually improved (-10.42%→-1.14%), but the 30-day change deepened sharply from -12.19% to -26.08% — a sign the window is rolling off a stronger earlier stretch faster than the current week is recovering it.

CROX cooled meaningfully (RSI 60.9→48.1, 7-day change +0.49%→-4.98%), and DPZ eased off its high (RSI 68.7→62.4, 30-day change +19.19%→+14.22%). AS, LULU, SBUX, XYZ, and CRSR all consolidated within a narrower range after last scan's broad recovery, with no name showing a sharp break either way.

• CMG rallied hard: RSI 51.1→62.4, price $33.51→$37.22, 7D +0.57%→+17.08%, 30D +1.64%→+6.34% (single-day pullback of -3.37% on the most recent print).
• DECK slipped back toward oversold: RSI 49.5→40.1, price $103.92→$96.88, 30D +2.61%→-3.44%.
• NKE weakened further: RSI 50.4→43.9, price $43.05→$41.71, 30D +3.78%→-3.14%.
• XLY recovered: RSI 43.0→54.3, price $112.48→$116.09, 7D -2.08%→+6.11%, 30D -3.96%→-1.69%.
• PYPL cooled from extreme overbought: RSI 78.5→71.6, price $58.32→$57.21, 30D +31.41%→+29.82%.
• HIMS's trailing windows diverged: RSI 41.7→41.5 (flat), price $29.32→$27.77, 7D -10.42%→-1.14% (improved), 30D -12.19%→-26.08% (worsened).
• CROX cooled: RSI 60.9→48.1, price $135.94→$128.01, 7D +0.49%→-4.98%.
• DPZ eased off its high: RSI 68.7→62.4, 7D +7.39%→+4.35%, 30D +19.19%→+14.22%.
• AS, LULU, SBUX, XYZ, and CRSR all consolidated within a narrow range after last scan's broad recovery.

Golden-cross names (SBUX, HIMS, DECK, CROX, XYZ, CRSR) mean the 50-day average sits above the 200-day — DECK's slip back toward oversold is happening inside a structure that's still technically intact, which is why it reads as a pullback rather than a broken trend so far. Death-cross names (AS, LULU, NKE, CMG, DPZ, PYPL, XLY) should have any bounce read as counter-trend until the cross itself flips — CMG's rally this scan is exactly that kind of move within a still-death-crossed name, and NKE's fresh 30-day flip to negative sits inside a structure the data already tags as trending down.

Capitulation (RSI<25): None.

Oversold (25-40): None — DECK is the closest at 40.1, sitting right at the border.

Neutral/Strong (40+): The entire board, spanning DECK at 40.1 to PYPL at 71.6. CMG, DPZ, and CRSR are the strongest constructive prints; PYPL remains the clear outlier on the extended side.

• Tape data (price/RSI/SMA/returns): full-scan pre-computed summaries as of the 2026-07-31 close — consumer.