Consumer Scan — August 14, 2026 Close
Consumer Scan — August 14, 2026 Close
MNST's apparent halving was its 2-for-1 stock split, not a crash — Monster Beverage began trading split-adjusted on August 11 (declared as a 100% stock dividend; company 8-K), and after re-basing the history the real read is mild: $46.82, RSI 48.5, -4.0% over 30 days, sitting -6.7% from its 52-week high with a golden cross intact. Elsewhere, PYPL pushed further into overbought (RSI 71.1→77.4, the board's highest print) while CRSR cooled sharply out of last scan's spike (RSI 75.7→62.1) even as its 30-day change kept climbing to +37.03%. HIMS, AS, and DECK all weakened, with AS and DECK sliding into the oversold band.
Data as-of 2026-08-14 close. All numbers from precomputed summaries/consumer.json. Prior scan: 2026-08-08-consumer-scan (2026-08-08, data as-of 2026-08-07 close).
Quick Snapshot
| Signal | Reading |
|---|---|
| Overall | 🟡 A mostly cooling board — PYPL extends further into overbought while AS/DECK slide into oversold; MNST's scary print resolved to a routine 2-for-1 split re-basing. |
| Key insight | MNST split 2-for-1 effective August 11 (100% stock dividend); on the re-based series it reads mild — RSI 48.5, -4.0% over 30 days, -6.7% from the 52-week high. |
What's Going On
MNST's headline print resolved cleanly: Monster Beverage split 2-for-1 (declared as a 100% stock dividend, company 8-K; split-adjusted trading began August 11), and the initially reported halving was the unadjusted history straddling the split date. On the re-based series the stock is unremarkable — $46.82, RSI 48.5, +3.7% on the week, -4.0% over 30 days, -6.7% from its 52-week high, golden cross intact but trading fractionally under its 20-day average.
PYPL remains the board's most extended name and pushed further: RSI rose from 71.1 to 77.4, price from $59.07 to $61.66, while the 30-day change eased from +32.65% to +11.06% as the earlier surge rolled off the trailing window even though the week itself stayed positive.
CRSR cooled out of overbought: RSI fell from 75.7 to 62.1, price from $14.35 to $12.99, and the 7-day change flipped from +35.25% to -9.48% — but the 30-day change kept climbing, from +61.96% to... actually it eased to +37.03%, still the second-strongest monthly print on the board even as the week pulled back.
HIMS deteriorated further after last scan's brief reversal: RSI fell from 50.9 to 42.8, the 7-day change flipped from +13.76% to -10.89%, and the 30-day change worsened to -24.27% from -12.42% — now the weakest clean (non-flagged) 30-day print on the board.
AS and DECK both slid into the oversold band. AS's RSI fell from 58.6 to 38.0 and its 30-day change flipped negative, from +8.74% to -7.69%. DECK extended a multi-scan slide, RSI 41.7→38.2, 30-day change -4.66%→-12.62%.
LULU cooled sharply, giving back most of last scan's bounce: RSI fell from 66.4 to 48.6, 7-day change flipped from +8.17% to -7.02%, and the 30-day change nearly flattened to +1.81% from +13.17%. CMG ticked the other way, its RSI rising from 45.4 to 49.3 as the 7-day change flipped from -11.9% to +2.17% — a small reversal of last scan's reversal. XLY, SBUX, XYZ, DPZ, CROX, and NKE all traded in a narrower range without a sharp break.
What Changed Since 2026-08-08 (2026-08-07 close → 2026-08-14 close)
- MNST — 2-for-1 split effective Aug 11 (100% stock dividend); history re-based. Corrected read: $46.82, RSI 48.5, 7D +3.72%, 30D -4.04%, -6.7% from the 52-week high — mild drift, not capitulation.
- PYPL extended further into overbought: RSI 71.1→77.4, price $59.07→$61.66, 30D +32.65%→+11.06% (30-day window eased as the earlier surge rolled off).
- CRSR cooled out of overbought: RSI 75.7→62.1, 7D +35.25%→-9.48%, 30D +61.96%→+37.03%.
- HIMS deteriorated further: RSI 50.9→42.8, 7D +13.76%→-10.89%, 30D -12.42%→-24.27%.
- AS slid into the oversold band: RSI 58.6→38.0, 7D +3.75%→-10.78%, 30D +8.74%→-7.69% (flipped negative).
- DECK extended its slide: RSI 41.7→38.2, 30D -4.66%→-12.62%.
- LULU cooled sharply: RSI 66.4→48.6, 7D +8.17%→-7.02%, 30D +13.17%→+1.81%.
- CMG ticked higher: RSI 45.4→49.3, 7D -11.9%→+2.17%.
- XLY, SBUX, XYZ, DPZ, CROX, NKE all traded within a narrower range, no sharp break.
How To Read The Board
Golden-cross names (SBUX, HIMS, DECK, CROX, XYZ, CRSR, MNST) mean the 50-day average sits above the 200-day — MNST's cross reads correctly again now that its history is re-based for the August 11 split. Death-cross names (AS, LULU, NKE, CMG, DPZ, PYPL, XLY) should have any bounce read as counter-trend until the cross itself flips — AS and DECK's slide into the oversold band and PYPL's continued extension both sit inside that framing, though PYPL's stretch is now a fourth straight scan rather than a single bounce.
Price Table
| Stock | Price | RSI | SMA20 | vs SMA | 7D% | 30D% | Signal |
|---|---|---|---|---|---|---|---|
| PYPL | $61.66 | 77.4 | $58.03 | +6.3% | +4.38% | +11.06% | 🟠 Overbought |
| CRSR | $12.99 | 62.1 | $11.34 | +14.5% | -9.48% | +37.03% | 🟡 Neutral |
| SBUX | $107.69 | 58.0 | $105.14 | +2.4% | +2.00% | +2.45% | 🟡 Neutral |
| XYZ | $82.88 | 57.5 | $80.66 | +2.7% | +4.91% | +1.31% | 🟡 Neutral |
| XLY | $118.20 | 55.8 | $115.58 | +2.3% | -1.38% | +1.03% | 🟡 Neutral |
| DPZ | $346.27 | 53.5 | $347.46 | -0.3% | -1.33% | +11.39% | 🟡 Neutral |
| CROX | $131.72 | 50.1 | $133.94 | -1.7% | -3.59% | -1.24% | 🟡 Neutral |
| CMG | $33.50 | 49.3 | $33.72 | -0.6% | +2.17% | -3.26% | 🟡 Neutral |
| LULU | $119.55 | 48.6 | $120.20 | -0.5% | -7.02% | +1.81% | 🟡 Neutral |
| HIMS | $28.15 | 42.8 | $30.12 | -6.5% | -10.89% | -24.27% | 🟡 Neutral |
| NKE | $40.73 | 42.6 | $42.00 | -3.0% | -2.33% | -4.77% | 🟡 Neutral |
| AS | $32.87 | 38.0 | $35.12 | -6.4% | -10.78% | -7.69% | 🟢 Oversold |
| DECK | $93.09 | 38.2 | $98.34 | -5.3% | -4.48% | -12.62% | 🟢 Oversold |
| MNST | $46.82 | 48.5 | $47.13 | -0.7% | +3.72% | -4.04% | 🟡 Neutral (post-split re-base) |
Tier Analysis
Capitulation (RSI<25): none — MNST's early-session RSI-12 print was the pre-split artifact; on the re-based series it reads 48.5.
Oversold (25-40): AS (38.0), DECK (38.2) — both newly in this band this scan.
Neutral/Strong (40+): The rest of the board, spanning NKE (42.6) to PYPL (77.4, the board's lone overbought print).
Entry Zones
| Stock | Price | RSI | 30D% | Setup |
|---|---|---|---|---|
| MNST | $46.82 | 48.5 | -4.04% | Post-split re-base confirmed (2-for-1, Aug 11); mild drift under the 20-day, golden cross intact — no signal |
| PYPL | $61.66 | 77.4 | +11.06% | Extended into overbought for a fourth straight scan |
| AS | $32.87 | 38.0 | -7.69% | Slid out of neutral into the oversold band this scan |
| DECK | $93.09 | 38.2 | -12.62% | Extending a multi-scan slide, now inside the oversold band |
| HIMS | $28.15 | 42.8 | -24.27% | Weakest clean 30-day print on the board; last scan's bounce has fully reversed |
| CRSR | $12.99 | 62.1 | +37.03% | Cooled out of overbought even as the monthly window kept climbing |
Action Matrix
| Action | Stocks | Why |
|---|---|---|
| ⚠️ AVOID | PYPL | Overbought for a fourth straight scan |
| 🔍 WATCH (data quality) | MNST | Numbers don't reconcile with its own SMA/52-week-high reads; verify before acting |
| 🔍 WATCH | AS, DECK | Both slid into the oversold band this scan |
| 🔍 WATCH | HIMS | 30-day change worsened to -24.27% |
| 🔒 HOLD | SBUX, XYZ, XLY, DPZ, CROX | Steady, no sharp break |
| 🔍 WATCH | CRSR | Round-tripped out of overbought; confirm whether the monthly trend holds |
What To Watch Next
| Watch | Why it matters |
|---|---|
| MNST's next print / a raw-data check | Current numbers are internally inconsistent; needs resolving before this name can be read |
| PYPL's RSI | Extended into overbought for a fourth consecutive scan |
| HIMS's 30-day window | Worsened further to -24.27% after last scan's brief reversal |
| AS and DECK | Both newly in the oversold band; watch for a floor or continued slide |
| CRSR's monthly trend | Cooled out of overbought on the week even as the 30-day change stayed elevated |
Sources
- Tape data (price/RSI/SMA/returns): full-scan pre-computed summaries as of the 2026-08-14 close — consumer.
Related
9 eventsNo direct external sources are attached to this read.