Consumer Scan — July 28, 2026 Close
Consumer Scan — July 28, 2026 Close
The entire oversold cohort from last scan snapped back — DECK's RSI jumped from 34.7 to 49.5 on a single-day +6.33% pop, and both HIMS (36.6→41.7) and XLY (32.9→43.0) climbed back above the 40 line too, leaving nobody in this watchlist oversold this scan. PYPL didn't cool as the last scan's deceleration read suggested — it re-accelerated instead, RSI climbing from 75.1 to 78.5 with price up another 4.42% on the week and the 30-day change holding near +31%, still the most extended name on the board. XYZ was the other standout mover, RSI jumping from 50.2 to 63.2 as its 7-day change flipped from -3.49% to +3.38%.
Data as-of 2026-07-28 close. All numbers from precomputed summaries/consumer.json. Prior scan: 2026-07-25-consumer-scan (2026-07-25, data as-of 2026-07-24 close).
Quick Snapshot
| Signal | Reading |
|---|---|
| Overall | 🟢 A broad recovery across the board — the three names that fell into oversold last scan (DECK, HIMS, XLY) are all back above RSI 40, and no name in this watchlist is oversold this scan. |
| Key insight | DECK's RSI jumped 15 points in four trading sessions (34.7→49.5) on a single-day +6.33% move — the sharpest reversal in the group, still with a golden-cross structure underneath it. |
What's Going On
PYPL remains the most extended name on this board, and the "cooling" read from last scan didn't hold. RSI climbed further from 75.1 to 78.5, price rose another 4.42% on the week to $58.32, and the 30-day change eased only slightly from +32.18% to +31.41%. This is a name that's still climbing, not decelerating — the highest RSI in the watchlist for a second straight scan.
The more notable development is that all three names flagged as newly oversold last scan have fully recovered. DECK's RSI jumped from 34.7 to 49.5, driven mostly by a single-day +6.33% move, with the 7-day change flipping from -9.81% to +0.59% and the 30-day change from -9.14% to +2.61% — it still carries a golden cross underneath the bounce. XLY climbed from 32.9 to 43.0, though its structure is still death-crossed (30-day change -3.96%, still negative). HIMS improved from 36.6 to 41.7 — its price actually rose from $28.09 to $29.32 (+4.4%) over the window, but the 7-day (-10.42%) and 30-day (-12.19%) trailing reads are still negative because the bulk of the prior decline sits earlier in those windows than HIMS has erased.
XYZ was the other standout mover, RSI climbing from 50.2 to 63.2 as the 7-day change flipped from -3.49% to +3.38% and the 30-day change improved from +1.94% to +6.51%. CRSR kept strengthening too (RSI 55.1→62.7, 30-day +13.74%→+16.11%). AS, LULU, NKE, and CMG all recovered from their prior-scan cooldowns — AS's RSI climbed from 45.1 to 55.6 as its 7-day change flipped from -6.92% to +4.32%, and CMG's RSI rose from 41.7 to 51.1 as its 7-day change flipped from -7.69% to +0.57%. SBUX was the one name to stay essentially flat (RSI 48.5→47.4).
What Changed Since 2026-07-25 (2026-07-24 close → 2026-07-28 close)
- DECK snapped back out of oversold: RSI 34.7→49.5, price $96.04→$103.92 (single-day +6.33%), 7D -9.81%→+0.59%, 30D -9.14%→+2.61%.
- XLY recovered above the oversold line: RSI 32.9→43.0, price $109.41→$112.48, 7D -5.22%→-2.08%, 30D -4.92%→-3.96% — still death-crossed, still negative on 30D.
- HIMS improved but stayed negative on trailing windows: RSI 36.6→41.7, price $28.09→$29.32 (+4.4%), 7D -14.46%→-10.42%, 30D -14.10%→-12.19%.
- PYPL re-accelerated rather than cooling further: RSI 75.1→78.5, price $56.15→$58.32, 7D -0.72%→+4.42%, 30D +32.18%→+31.41% — still the most extended name on the board.
- XYZ jumped: RSI 50.2→63.2, price $77.15→$83.10, 7D -3.49%→+3.38%, 30D +1.94%→+6.51%.
- AS recovered: RSI 45.1→55.6, price $33.92→$35.99, 7D -6.92%→+4.32%, 30D -3.36%→+8.08%.
- CMG recovered: RSI 41.7→51.1, price $31.79→$33.51, 7D -7.69%→+0.57%.
- DPZ kept strengthening: RSI 61.0→68.7, price $332.97→$350.47, 30D +15.77%→+19.19%.
- CRSR kept strengthening: RSI 55.1→62.7, 30D +13.74%→+16.11%.
- SBUX, roughly unchanged: RSI 48.5→47.4, 7D -2.12%→-1.29%.
How To Read The Board
"Golden cross" (SBUX, DECK, CROX, XYZ, CRSR) means the 50-day average sits above the 200-day — DECK's bounce back above RSI 40 happened while this structure stayed intact, which is why the reversal reads as more than a one-day fluke. "Death cross" names (AS, LULU, NKE, CMG, DPZ, HIMS, PYPL, XLY) should still have any bounce read as counter-trend until the cross itself flips — XLY and HIMS both recovered on RSI this scan but remain in that group, with 30-day changes still negative for both. RSI above 70 flags a name getting extended; PYPL at 78.5 is now further into that zone than last scan's 75.1, not less.
Price Table
| Stock | Price | RSI | SMA20 | vs SMA | 7D% | 30D% | Signal |
|---|---|---|---|---|---|---|---|
| PYPL | $58.32 | 78.5 | $50.91 | +14.6% | +4.42% | +31.41% | 🟠 Overbought |
| DPZ | $350.47 | 68.7 | $317.07 | +10.5% | +7.39% | +19.19% | 🟡 Neutral |
| XYZ | $83.10 | 63.2 | $78.84 | +5.4% | +3.38% | +6.51% | 🟡 Neutral |
| CRSR | $10.74 | 62.7 | $9.65 | +11.4% | +8.70% | +16.11% | 🟡 Neutral |
| CROX | $135.94 | 60.9 | $130.45 | +4.2% | +0.49% | +8.47% | 🟡 Neutral |
| AS | $35.99 | 55.6 | $34.70 | +3.7% | +4.32% | +8.08% | 🟡 Neutral |
| LULU | $120.32 | 55.2 | $116.45 | +3.3% | +3.16% | +5.28% | 🟡 Neutral |
| CMG | $33.51 | 51.1 | $34.07 | -1.7% | +0.57% | +1.64% | 🟡 Neutral |
| NKE | $43.05 | 50.4 | $42.95 | +0.2% | +0.21% | +3.78% | 🟡 Neutral |
| DECK | $103.92 | 49.5 | $103.70 | +0.2% | +0.59% | +2.61% | 🟡 Neutral |
| SBUX | $103.10 | 47.4 | $104.54 | -1.4% | -1.29% | -0.92% | 🟡 Neutral |
| XLY | $112.48 | 43.0 | $115.59 | -2.7% | -2.08% | -3.96% | 🟡 Neutral |
| HIMS | $29.32 | 41.7 | $34.01 | -13.8% | -10.42% | -12.19% | 🟡 Neutral |
Tier Analysis
Capitulation (RSI<25): None.
Oversold (25-40): None — down from three (DECK, HIMS, XLY) last scan; all three recovered above the line this scan.
Neutral/Strong (40+): The entire board, spanning HIMS at 41.7 up to PYPL at 78.5. PYPL is the clear outlier, extended further than last scan rather than cooling; DPZ (68.7), XYZ (63.2), and CRSR (62.7) are the strongest constructive structures behind it.
Entry Zones
| Stock | Price | RSI | 30D% | Setup |
|---|---|---|---|---|
| PYPL | $58.32 | 78.5 | +31.41% | Still climbing, not cooling — avoid chasing at these levels |
| DECK | $103.92 | 49.5 | +2.61% | Snapped back out of oversold on a single-day pop; golden cross intact but confirm the move holds before treating it as a base |
| XLY, HIMS | $112.48 / $29.32 | 43.0 / 41.7 | -3.96% / -12.19% | Recovered above the oversold line but both still death-crossed with negative 30D reads — track, don't chase |
| XYZ, CRSR | $83.10 / $10.74 | 63.2 / 62.7 | +6.51% / +16.11% | Constructive golden-cross structures, momentum building |
| DPZ | $350.47 | 68.7 | +19.19% | Strongest print in the group behind PYPL; approaching overbought territory |
Action Matrix
| Action | Stocks | Why |
|---|---|---|
| ⚠️ AVOID | PYPL | RSI 78.5 and still climbing — the most extended name on the board for a second straight scan |
| 🔍 WATCH | DECK | Sharp one-day reversal out of oversold; confirm it holds before calling it a base |
| 🔍 WATCH | XLY, HIMS | Recovered above RSI 40 but still death-crossed with negative 30D reads |
| 🔒 HOLD | CROX, SBUX, XYZ, CRSR | Golden/constructive structure, RSI not extreme |
| 📈 ACCUMULATE | DPZ | Continues strengthening, 30D now +19.19% |
| 🔍 WATCH | AS, CMG, NKE, LULU | All recovered from last scan's cooldown; confirm the bounce holds |
What To Watch Next
| Watch | Why it matters |
|---|---|
| DECK's follow-through | The bounce was driven by a single strong session — confirm the next few prints hold above RSI 40 |
| PYPL's RSI | Now at 78.5 for a second straight scan of gains rather than cooling — watch for the first real pullback |
| XLY's death cross | Recovered on RSI but the cross itself hasn't flipped; watch whether the 30D read turns positive |
| HIMS's trailing windows | Price is up on the week but 7D/30D are still negative — watch for those to catch up |
Sources
- Tape data (price/RSI/SMA/returns): full-scan pre-computed summaries as of the 2026-07-28 close — consumer.
Related
10 eventsNo direct external sources are attached to this read.