Consumer

Update

Consumer

HIMS RSI 15 — deepened from RSI 10 (still capitulating). DPZ recovered to RSI 41. CMG recovering RSI 47. LULU bounced to RSI 54. CROX/DECK extended. HD/LOW stable.


Quick Snapshot

Signal Reading
Overall 🟡 MIXEDHIMS still extreme. DPZ/CMG recovering. Retail/home improvement stable. CROX momentum.
Key insight HIMS -46% 30D, RSI 15 — deepest consumer oversold. DPZ bounced +3.6% week, RSI 41 from 13. LULU recovery RSI 54.

Action Matrix

Action Stocks Why
🔍 RESEARCH HIMS RSI 15 extreme but -46% 30D — insider selling risk
📈 ACCUMULATE DPZ RSI 41, recovering from RSI 13 — pizza franchise durable
📈 ACCUMULATE CMG RSI 47, recovering, burrito thesis intact
🔒 HOLD LULU RSI 54, bounced from RSI 39
🔒 HOLD NKE RSI 56, at SMA — turnaround still playing out
🔒 HOLD HD RSI 54, stable above SMA
🔒 HOLD LOW RSI 58, above SMA, solid
⚠️ TRIM CROX RSI 67, +12.9% above SMA
🔒 HOLD DECK RSI 65, strong momentum

Data (Validated 2026-02-22)

Stock Price 7D 30D 52wkHi RSI SMA20 vs SMA Status Action
HIMS $15.63 -1.8% -45.9% $66.18 15 $22.35 -30.1% 🔴 Extreme 🔍 Research
DPZ $384.61 +3.6% -3.6% $491.70 41 $395.59 -2.8% 🟡 Recovering 📈 Accumulate
CMG $37.54 +0.2% -7.8% $58.24 47 $38.62 -2.8% 🟡 Below SMA 📈 Accumulate
LULU $187.30 +8.3% -1.3% $368.22 54 $178.87 +4.7% 🟢 Bouncing 🔒 Hold
NKE $65.40 +3.2% 0.0% $79.84 56 $63.36 +3.2% 🟢 At SMA 🔒 Hold
HD $382.25 -0.2% -0.6% $420.70 54 $382.82 -0.1% 🟢 At SMA 🔒 Hold
LOW $280.36 -0.4% +1.2% $287.39 58 $277.40 +1.1% 🟢 Above SMA 🔒 Hold
DECK $118.69 +2.6% +16.4% $146.57 65 $111.84 +6.1% 🟢 Strong 🔒 Hold
CROX $96.88 +13.9% +16.0% $120.26 67 $85.80 +12.9% 🟡 Overbought ⚠️ Trim

Key Changes vs 02/16

Stock 02/16 RSI 02/22 RSI Change Note
HIMS 10 15 🔴 Still extreme -46% 30D, insider selling
DPZ 13 41 🟢 Major recovery Off capitulation lows
CMG 32 47 🟢 Recovering Near SMA
LULU 39 54 🟢 Bounced Above SMA
CROX 71 67 🟢 Slight cooling Still elevated
NKE 45 56 🟢 Strengthened Building base

Key Discoveries

Discovery Implication
DPZ recovered from RSI 13 to 41 in one week Oversold snap-back — watch for continuation
HIMS -46% in 30 days, RSI 15 with insider selling Unusual — not a simple buy-the-dip

Mistakes (Don't Repeat)

Mistake Lesson
Buying HIMS at RSI 10 without checking insider activity Insider selling into oversold = falling knife

Open Questions

  • HIMS: what is driving -46% 30D? Regulatory risk?
  • DPZ: recovery sustainable or dead-cat bounce?
10 events

No direct external sources are attached to this read.