Consumer

Update

Consumer

LOW collapsed further to RSI 25, -7.5% week — entering oversold. HD dropped to RSI 31, -4.7% week. HIMS recovered slightly +2.3% week but still -35.2% 30D. DECK crashed -9.1% week from RSI 75 highs. LULU -2.9% week. NKE -6.7% week.


Quick Snapshot

Signal Reading
Overall 🔴 BROAD WEAKNESS — Home improvement capitulating (LOW RSI 25, HD RSI 31). Footwear reversing (DECK -9.1%, NKE -6.7%). HIMS still extreme. LULU and CROX holding best.
Key insight LOW RSI 25 after -7.5% week — entering strong oversold entry zone. HD RSI 31 approaching oversold. DECK reversed hard from new 52wk high RSI 75 — down -9.1% week to $109.89. NKE -6.7% week breaking prior support.

Action Matrix

Action Stocks Why
BUY LOW RSI 25, -6.4% below SMA — home improvement oversold, durable compounder
📈 ACCUMULATE HD RSI 31, -4.0% below SMA — approaching oversold, same thesis as LOW
🔍 RESEARCH HIMS -35.2% 30D — need catalyst confirmation before entry
🔍 WATCH NKE $59.40, -6.7% week — is turnaround thesis intact or breaking?
🔒 HOLD CMG $36.92, +1.2% week — resilient, near SMA
🔒 HOLD DPZ $408.38, -1.4% week — near 52wk high, franchise stable
🔒 HOLD CROX RSI 62 (stale 02/26), cooling from highs
🔒 HOLD LULU $174.27, -2.9% week — holding above prior lows
⚠️ AVOID DECK $109.89, -9.1% week — reversed from RSI 75 new 52wk high, falling knife risk

Data (Validated 2026-03-03)

Stock Price 7D 30D 52wkHi RSI SMA20 vs SMA Status Action
HIMS $15.82 +2.3% -35.2% $24.40 🔴 Extreme (no RSI) 🔍 Research
LOW $257.77 -7.5% -6.2% $287.39 25 $275.36 -6.4% 🔴 Oversold ✅ Buy
HD $366.57 -4.7% -3.8% $391.05 31 $381.80 -4.0% 🟡 Approaching oversold 📈 Accumulate
NKE $59.40 -6.7% -6.9% $65.18 🟡 Declining 🔍 Watch
CMG $36.92 +1.2% -7.5% $39.93 🟡 Near SMA 🔒 Hold
LULU $174.27 -2.9% -2.1% $187.30 🟡 Holding 🔒 Hold
CROX $93.68 -2.9% +11.6% $100.04 62 $90.90 +3.1% 🟢 Above SMA (stale 02/26) 🔒 Hold
DPZ $408.38 -1.4% +1.7% $414.20 🟢 Near 52wk high 🔒 Hold
DECK $109.89 -9.1% -2.1% $120.94 🔴 Reversing from highs ⚠️ Avoid

Note: CROX data as of 02/26 — stale. HIMS, NKE, CMG, LULU, DECK, DPZ have price only (no RSI/SMA in feed).


Key Changes vs 02/26

Stock 02/26 Price 03/03 Price Move Note
LOW $264.70 $257.77 -2.6% RSI 41→25 — oversold entry triggered
HD $377.62 $366.57 -2.9% RSI 46→31 — rapidly approaching oversold
DECK $119.46 $109.89 -8.0% Reversed hard from RSI 75 new 52wk high — momentum broken
NKE $64.16 $59.40 -7.4% Breaking prior support — turnaround thesis at risk
HIMS $15.23 $15.82 +3.9% Slight bounce from RSI 9 extreme, still -35.2% 30D
LULU $185.43 $174.27 -6.0% Gave back recent RSI 64 gains
DPZ $396.53 $408.38 +3.0% Resilient — only consumer name with positive momentum

Key Discoveries

Discovery Implication
LOW RSI 25 after -7.5% week Best consumer entry of the week — home improvement at capitulation
HD RSI 31 in lockstep with LOW Both home improvement names oversold — sector-wide, not stock-specific
DECK -9.1% week after RSI 75 new 52wk high Perfect example of momentum reversal — trim targets matter

Mistakes (Don't Repeat)

Mistake Lesson
Not trimming DECK at RSI 75 / new 52wk high Set trim target when momentum peaks, not after -9% reversal
Buying HIMS at RSI 15 RSI 9→still weak — needs catalyst, not just oversold RSI

Open Questions

  • LOW RSI 25: is home improvement weakness tariff-driven or consumer spending slowdown?
  • HD RSI 31 vs LOW RSI 25 — buy both or pick the stronger one?
  • DECK: is -9.1% week a flush or start of larger reversal from 52wk high?
  • NKE -6.7% week at $59.40 — is the turnaround thesis broken?
10 events

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