Consumer

Update

Consumer

HIMS surged to $22.16 (+40.1% vs 03/03). LOW continued decline to $250.22. HD dropped to $353.56. NKE fell further to $56.53. CMG -4.4% to $35.29. LULU -2.6% to $169.76. DPZ +1.8% to $415.78. DECK stale at $109.89 (03/03).


Quick Snapshot

Signal Reading
Overall 🔴 BROAD WEAKNESS CONTINUES — Home improvement still declining (LOW, HD). NKE breaking down further. HIMS massive bounce +40.1% but from extreme lows. CMG weakening. Only DPZ resilient.
Key insight HIMS $22.16 (+40.1% from $15.82) — massive recovery from oversold extreme. LOW $250.22 continuing decline from RSI 25. HD $353.56 extending weakness. NKE $56.53 breaking prior support — turnaround at risk.

Action Matrix

Action Stocks Why
BUY LOW $250.22, likely RSI < 25 — home improvement oversold, durable compounder
📈 ACCUMULATE HD $353.56, likely RSI < 30 — approaching deep oversold, same thesis as LOW
🔒 HOLD HIMS $22.16, +40.1% bounce — was extreme oversold, recovery underway
🔒 HOLD DPZ $415.78, +1.8% — resilient, near 52wk high
🔒 HOLD CROX RSI 62 (stale 02/26), monitor
🔍 WATCH CMG $35.29, -4.4% vs 03/03 — weakening
🔍 WATCH NKE $56.53, -4.8% vs 03/03 — turnaround thesis breaking
🔍 WATCH LULU $169.76, -2.6% vs 03/03 — continued weakness
⚠️ AVOID DECK $109.89 (stale 03/03) — momentum broken from RSI 75 highs

Data (Validated 2026-03-10)

Stock Price 7D 30D 52wkHi RSI SMA20 vs SMA Status Action
HIMS $22.16 +40.1% $24.40 🟢 Massive bounce 🔒 Hold
LOW $250.22 -2.9% $287.39 🔴 Continued decline ✅ Buy
HD $353.56 -3.6% $391.05 🔴 Continued decline 📈 Accumulate
NKE $56.53 -4.8% $65.18 🔴 Breaking down 🔍 Watch
CMG $35.29 -4.4% $39.93 🟡 Weakening 🔍 Watch
LULU $169.76 -2.6% $187.30 🟡 Declining 🔍 Watch
CROX $93.68 +11.6% $100.04 62 $90.90 +3.1% 🟢 Above SMA (stale 02/26) 🔒 Hold
DPZ $415.78 +1.8% $415.78 🟢 New 52wk high 🔒 Hold
DECK $109.89 $120.94 🔴 Stale 03/03 ⚠️ Avoid

Note: CROX data as of 02/26, DECK as of 03/03 — stale. Most names price-only (no RSI/SMA in feed).


Key Changes vs 03/03

Stock 03/03 Price 03/10 Price Move Note
HIMS $15.82 $22.16 +40.1% Massive recovery from extreme oversold — catalyst driven
DPZ $408.38 $415.78 +1.8% New 52wk high — only consistently positive consumer name
LOW $257.77 $250.22 -2.9% Continued decline from RSI 25 — deeper oversold
HD $366.57 $353.56 -3.6% Extending weakness — likely below RSI 30 now
NKE $59.40 $56.53 -4.8% Accelerating decline — turnaround thesis at serious risk
CMG $36.92 $35.29 -4.4% Now weakening — consumer spending concerns
LULU $174.27 $169.76 -2.6% Continuing decline

Key Discoveries

Discovery Implication
HIMS +40.1% from $15.82 to $22.16 Extreme oversold bounces are real — but was RSI 9, not typical entry
LOW/HD both declining further Home improvement sector-wide weakness deepening — macro concern
NKE -4.8% week to $56.53 Turnaround thesis breaking — approaching capitulation territory
DPZ new 52wk high $415.78 Franchise model resilient in consumer weakness — defensive quality

Mistakes (Don't Repeat)

Mistake Lesson
Not trimming DECK at RSI 75 / 52wk high Always set trim targets at RSI 70+ and 52wk highs
Missing HIMS bounce from $15.82 Extreme oversold + catalyst = massive bounce potential

Open Questions

  • LOW $250 — how deep does home improvement go? Is $240 the floor?
  • HD $354 declining faster than LOW — buy both or pick stronger?
  • NKE $56.53 — is $55 last support or does turnaround collapse?
  • HIMS $22.16 (+40%) — one-time catalyst or sustained recovery?
10 events

No direct external sources are attached to this read.