Consumer

Update

Consumer

NKE approaching oversold at RSI 29. LULU RSI 34. CMG RSI 36. LOW RSI 30. HD RSI 34. HIMS strong at RSI 62 (+42.2% 7D). SBUX $101.38 (RSI 67). DPZ $400.52 (RSI 49). DECK RSI 37. CROX RSI 40.


Quick Snapshot

Signal Reading
Overall 🔴 CONSUMER WEAKNESS BROADENINGNKE RSI 29 approaching capitulation. LULU RSI 34, CMG RSI 36 — multiple names oversold. HIMS surged +42% 7D but from extreme lows. SBUX only consistent strength at RSI 67.
Key insight NKE $55.72 RSI 29 — near oversold extreme, -10.0% 30D, death cross. LOW $246.81 RSI 30 — at oversold threshold. Home improvement + athletic/fashion all declining. SBUX $101.38 RSI 67 is the standout — strong-up trend.

Action Matrix

Action Stocks Why
BUY NKE $55.72, RSI 29, -10.0% 30D — turnaround at oversold extreme
BUY LOW $246.81, RSI 30, -14.0% 30D — home improvement at oversold
📈 ACCUMULATE HD $351.01, RSI 34, -10.2% 30D — oversold with LOW
📈 ACCUMULATE LULU $162.83, RSI 34 — athleisure at deep discount
🔒 HOLD HIMS $23.47, RSI 62, +42.2% 7D — massive bounce, holding
🔒 HOLD SBUX $101.38, RSI 67 — strong trend, near 52wk high
🔒 HOLD DPZ $400.52, RSI 49 — stable, at SMA20
🔍 WATCH CMG $34.72, RSI 36 — approaching oversold
🔍 WATCH DECK $105.26, RSI 37 — weakening below SMA20
🔍 WATCH CROX $82.91, RSI 40 — below SMA, death cross

Data (Validated 2026-03-11)

Stock Price 7D 30D 52wkHi RSI SMA20 vs SMA Status Action
NKE $55.72 -4.7% -10.0% 29 $61.10 -8.8% 🔴 Near oversold ✅ Buy
LOW $246.81 -2.3% -14.0% 30 $267.75 -7.8% 🔴 Oversold ✅ Buy
HD $351.01 -2.0% -10.2% 34 $374.02 -6.2% 🔴 Oversold zone 📈 Accumulate
LULU $162.83 -4.1% -7.4% 34 $176.46 -7.7% 🔴 Oversold zone 📈 Accumulate
CMG $34.72 -5.0% -6.7% 36 $36.93 -6.0% 🟡 Approaching oversold 🔍 Watch
DECK $105.26 -2.7% -8.8% 37 $114.27 -7.9% 🟡 Weakening 🔍 Watch
CROX $82.91 -0.9% +0.2% 40 $91.10 -9.0% 🟡 Below SMA 🔍 Watch
DPZ $400.52 -2.1% +4.3% 49 $396.07 +1.1% 🟢 Near SMA 🔒 Hold
HIMS $23.47 +42.2% +40.6% 62 $16.63 +41.2% 🟢 Massive bounce 🔒 Hold
SBUX $101.38 +3.5% +2.9% 67 $97.42 +4.1% 🟢 Strong, near high 🔒 Hold

Key Changes vs 03/10

Stock 03/10 Price 03/11 Price Move Note
NKE $56.53 $55.72 -1.4% RSI 29 — now at oversold entry zone
LOW $250.22 $246.81 -1.4% RSI 30 — confirmed oversold
HD $353.56 $351.01 -0.7% RSI 34 — confirmed oversold zone
LULU $169.76 $162.83 -4.1% RSI 34 — continued decline, oversold zone
CMG $35.29 $34.72 -1.6% RSI 36 — approaching oversold
HIMS $22.16 $23.47 +5.9% Continues higher from bounce, RSI 62
DPZ $415.78 $400.52 -3.7% Pulled back — RSI 49, no longer at highs
CROX $93.68 (stale) $82.91 Fresh data: RSI 40 (was 62 stale) — much weaker
DECK $109.89 (stale) $105.26 Fresh data: RSI 37 (no prior RSI) — weak

Key Discoveries

Discovery Implication
NKE RSI 29 — at oversold entry zone Turnaround thesis getting a real test — oversold but death cross
LOW RSI 30, HD RSI 34 — home improvement deeply oversold Sector-wide entry opportunity if macro holds
CROX RSI 40 (was 62 stale) — much weaker than expected Another stale RSI correction — actual condition worse
SBUX RSI 67, strong-up — consumer standout Quality names with pricing power outperforming

Mistakes (Don't Repeat)

Mistake Lesson
CROX RSI 62 (stale 02/26) was false — actually RSI 40 Stale RSI over 2 weeks old is unreliable
DPZ "new 52wk high" last week — actually pulled back -3.7% Stale/lagging data exaggerated strength

Open Questions

  • NKE RSI 29 — is this the capitulation entry or does $50 break?
  • LOW/HD both RSI 30-34 — buy one or both?
  • HIMS +42% 7D — one-time catalyst or sustained recovery?
  • SBUX RSI 67 — how much more upside before overbought?
10 events

No direct external sources are attached to this read.