Consumer

Update

Consumer

Widespread consumer weakness continues. NKE $54.42 (RSI 26 — deeper oversold). LULU $160.16 (RSI 32). CMG now RSI 29. LOW $241.93 (RSI 27). HD $341.42 (RSI 29). HIMS surging to $25.06 (RSI 64, +60.0% 7D). SBUX $100.92 (RSI 64). DPZ $393.32 (RSI 45). DECK RSI 33. CROX $80.46 (RSI 37).


Quick Snapshot

Signal Reading
Overall 🔴 CONSUMER CAPITULATIONNKE RSI 26, LOW RSI 27, CMG RSI 29, HD RSI 29, DECK RSI 33 — this is rare sector-wide oversold. Only HIMS (+60% 7D) and SBUX (RSI 64) holding up. The broad consumer sector is in distress.
Key insight CMG $32.83 has crossed into RSI 29 — joining NKE, LOW, HD as near-extreme oversold. LOW $241.93 RSI 27 is now the most oversold name. HIMS $25.06 RSI 64, +60.0% 7D — extraordinary short squeeze or catalyst continuation. SBUX $100.92 still strong at RSI 64.

Action Matrix

Action Stocks Why
BUY LOW $241.93, RSI 27, -15.3% 30D — most oversold, home improvement leader
BUY NKE $54.42, RSI 26, -10.4% 30D — deepening oversold, turnaround thesis
BUY HD $341.42, RSI 29, -12.5% 30D — home improvement at capitulation
📈 ACCUMULATE CMG $32.83, RSI 29, -8.4% 30D — oversold entry, fast casual leader
📈 ACCUMULATE LULU $160.16, RSI 32 — athleisure at deep discount
📈 ACCUMULATE DECK $102.39, RSI 33 — footwear at oversold zone
🔒 HOLD HIMS $25.06, RSI 64, +60.0% 7D — extraordinary run, hold not chase
🔒 HOLD SBUX $100.92, RSI 64, -3.7% from 52wk high — consistent strength
🔒 HOLD DPZ $393.32, RSI 45 — stable near SMA
🔍 WATCH CROX $80.46, RSI 37 — below SMA, death cross

Data (Validated 2026-03-12)

Stock Price 7D 30D 52wkHi RSI SMA20 vs SMA Status Action
NKE $54.42 -3.6% -10.4% -32.1% 26 $60.72 -10.4% 🔴 Extreme oversold ✅ Buy
LOW $241.93 -2.9% -15.3% -17.4% 27 $265.50 -8.9% 🔴 Extreme oversold ✅ Buy
HD $341.42 -3.4% -12.5% -20.0% 29 $371.55 -8.1% 🔴 Extreme oversold ✅ Buy
CMG $32.83 -8.1% -8.4% -42.2% 29 $36.48 -10.0% 🔴 Near oversold extreme 📈 Accumulate
LULU $160.16 -5.7% -5.5% -54.0% 32 $175.68 -8.8% 🔴 Oversold zone 📈 Accumulate
DECK $102.39 -5.4% -11.8% -21.1% 33 $112.98 -9.4% 🔴 Oversold zone 📈 Accumulate
CROX $80.46 -2.5% -18.3% -32.5% 37 $90.84 -11.4% 🟡 Below SMA, death cross 🔍 Watch
DPZ $393.32 -2.2% +3.0% -19.8% 45 $396.71 -0.9% 🟡 Near SMA 🔒 Hold
SBUX $100.92 +3.6% +5.0% -3.7% 64 $97.54 +3.5% 🟢 Strong, near high 🔒 Hold
HIMS $25.06 +60.0% +58.6% -66.7% 64 $17.48 +43.4% 🟢 Extraordinary bounce 🔒 Hold

Key Changes vs 03/11

Stock 03/11 Price 03/12 Price Move Note
NKE $55.72 $54.42 -2.3% RSI 26 from 29 — deepening oversold
LOW $246.81 $241.93 -2.0% RSI 27 from 30 — more oversold
HD $351.01 $341.42 -2.7% RSI 29 from 34 — crossing into oversold
CMG $34.72 $32.83 -5.4% RSI 29 from 36 — now oversold
LULU $162.83 $160.16 -1.6% RSI 32 from 34 — continuing lower
DECK $105.26 $102.39 -2.7% RSI 33 from 37 — worsening
HIMS $23.47 $25.06 +6.8% Continuing higher — now RSI 64
CROX $82.91 $80.46 -3.0% RSI 37 from 40 — deeper weakness

Key Discoveries

Discovery Implication
NKE RSI 26, LOW RSI 27, HD RSI 29, CMG RSI 29 Four major consumer names at or approaching extreme oversold simultaneously — rare
HIMS $25 RSI 64, +60% 7D Massive move off lows — don't chase, hold if already in
CROX -18.3% 30D with death cross Footwear/fashion deteriorating faster than restaurant/athletic

Mistakes (Don't Repeat)

Mistake Lesson
Consumer weakness deeper than expected Multiple RSI signals deteriorating together — sector rotation out of discretionary is real

Open Questions

  • NKE RSI 26 + LOW RSI 27 — buy both now or wait for RSI < 20?
  • CMG -42.2% from 52wk high, RSI 29 — thesis broken or entry zone?
  • HIMS +60% 7D — what was the catalyst? Sustainable?
  • SBUX RSI 64 as sole strength — is this a sector-rotation proxy?
  • Consumer sector-wide oversold — macro recession signal or overreaction?
10 events

No direct external sources are attached to this read.