Consumer

Update

Consumer

HIMS deepened to RSI 9, -49.7% 30D — new extreme. DECK hit new 52wk high RSI 75. LULU strengthened to RSI 64. DPZ fully recovered to RSI 52. LOW/HD pulled back slightly. CROX cooling to RSI 62.


Quick Snapshot

Signal Reading
Overall 🟡 MIXEDHIMS collapsed further. Footwear/athleisure strong. Home improvement cooling slightly. Quick-serve recovering.
Key insight HIMS -49.7% 30D, RSI 9 — new extreme low. DECK at new 52wk high $119.46→$120.94 area. LULU RSI 54→64, building momentum. LOW dropped -4.8% 7D.

Action Matrix

Action Stocks Why
🔍 RESEARCH HIMS RSI 9 extreme, -49.7% 30D — insider selling + regulatory risk
📈 ACCUMULATE DPZ RSI 52, above SMA — pizza franchise durable, recovered
📈 WATCH CMG RSI 48, near SMA — burrito thesis intact
🔒 HOLD LULU RSI 64, above SMA — momentum building
🔒 HOLD NKE RSI 55, above SMA — turnaround playing out
🔒 HOLD CROX RSI 62, cooled slightly from overbought — still extended
🔍 WATCH HD RSI 46, slight pullback — home improvement still durable
🔍 WATCH LOW RSI 41, -4.8% 7D, below SMA — soft week
⚠️ TRIM DECK RSI 75, at new 52wk high — momentum extended

Data (Validated 2026-02-26)

Stock Price 7D 30D 52wkHi RSI SMA20 vs SMA Status Action
HIMS $15.23 -3.7% -49.7% $30.28 9 $19.54 -22.1% 🔴 Extreme 🔍 Research
LOW $264.70 -4.8% -4.8% $287.39 41 $276.54 -4.3% 🟡 Below SMA 🔍 Watch
HD $377.62 -0.3% -2.3% $391.05 46 $382.25 -1.2% 🟡 Near SMA 🔒 Hold
CMG $37.92 -0.1% -4.5% $39.93 48 $38.07 -0.4% 🟡 Near SMA 🔍 Watch
DPZ $396.53 +3.0% -4.2% $414.20 52 $394.11 +0.6% 🟢 Recovered 📈 Accumulate
NKE $64.16 -2.2% -1.3% $65.61 55 $63.33 +1.3% 🟢 Above SMA 🔒 Hold
CROX $93.68 -2.9% +11.6% $100.04 62 $90.90 +3.1% 🟢 Above SMA 🔒 Hold
LULU $185.43 +1.4% -3.8% $192.79 64 $177.62 +4.4% 🟢 Strong 🔒 Hold
DECK $119.46 +1.2% +17.9% $120.94 75 $115.79 +3.2% 🔴 Near 52wk high ⚠️ Trim

Key Changes vs 02/22

Stock 02/22 Price 02/26 Price Move RSI Change Note
HIMS $15.63 $15.23 -2.6% 15→9 Deepened extreme — now RSI 9
DECK $118.69 $119.46 +0.6% 65→75 Near 52wk high, momentum
LULU $187.30 $185.43 -1.0% 54→64 RSI strengthened despite slight price dip
DPZ $384.61 $396.53 +3.1% 41→52 Fully recovered to neutral
LOW $280.36 $264.70 -5.6% 58→41 Big pullback — watch for entry
CMG $37.54 $37.92 +1.0% 47→48 Flat
CROX $96.88 $93.68 -3.3% 67→62 Cooling down from extended

Key Discoveries

Discovery Implication
HIMS RSI 9 with -49.7% 30D Worst consumer name — not a simple oversold bounce
DECK at new 52wk high RSI 75 Footwear momentum at extreme — trim zone
LOW -5.6% week to RSI 41 Home improvement weakness — potential entry point emerging

Mistakes (Don't Repeat)

Mistake Lesson
Buying HIMS at RSI 15 without news RSI 9 can happen — need catalyst confirmation

Open Questions

  • HIMS: What is the actual regulatory/fundamental driver of -49.7% 30D?
  • LOW RSI 41 after -4.8% 7D — is this a pullback entry for a durable compounder?
  • DECK RSI 75 — when to trim momentum name?
10 events

No direct external sources are attached to this read.