Consumer Scan
Scan
Consumer Scan
raw scan snapshot — prices as of scan date, not live 22 rows · screens, not recommendations ported fromresearch/classic/scans/_archive/2026-04-28-consumer-scan.mdscan slugconsumer-scansource typescan-archive
HIMS rips +49% on 30D and is the only consumer name showing any momentum; everything else is bifurcated mess — CROX still parabolic, NKE/LULU/CMG capitulating with deep death crosses.
Quick Snapshot
| Signal | Reading |
|---|---|
| Overall | 🔴 Weak — 8 of 12 in death cross, broad-based brand erosion |
| Key insight | HIMS the lone breakout (+48.6% 30D, RSI 58, hot in today's Discord intake); SBUX still the only stable uptrend; LULU now -58% from high after losing -13% in 7D |
Price Table
| Stock | Price | RSI | vs SMA20 | 7D% | 30D% | 3M% | 52wkHi | Trend | Signal |
|---|---|---|---|---|---|---|---|---|---|
| HIMS | $27.91 | 58.4 | +14.7% | -3.42% | +48.62% | -6.56% | -60.37% | weak-up | 🔥 Catalyst |
| AS | $34.81 | 47.7 | -1.2% | -2.43% | +12.25% | -6.78% | -18.59% | strong-down | 🔍 Watch |
| LULU | $142.39 | 35.1 ↓ | -9.7% | -13.41% | -2.36% | -17.47% | -58.15% | strong-down | 🔍 Research |
| NKE | $45.03 | 37.6 | 0% | -3.26% | -12.12% | -27.59% | -43.83% | strong-down | 🔍 Research |
| SBUX | $97.48 | 57.9 | +4.4% | +3.27% | -0.35% | +7.63% | -7% | strong-up | 🔒 Hold |
| CMG | $32.87 | 40 | -3.9% | -9.23% | +5.49% | -15.93% | -43.74% | strong-down | 🔍 Watch |
| DPZ | $340.46 | 33.8 ↓ | -7% | -9.23% | -3.54% | -15.94% | -31.78% | strong-down | 🔍 Watch |
| DECK | $106.18 | 49.9 | -0.3% | -4.36% | +11.8% | +6.29% | -20.42% | weak-down | 🔍 Watch |
| CROX | $102.52 | 60.8 | +3.7% | -7.74% | +28.15% | +24.25% | -16.54% | strong-up | ⚠️ Overbought |
| PYPL | $49.57 | 64.9 | +9.1% | +4.17% | +9.14% | -12.61% | -37.65% | weak-up | 🔍 Watch |
| CRSR | $6.69 | 69.8 | +9.6% | +1.82% | +25.28% | +29.9% | -34.99% | weak-up | ⚠️ Overbought |
| XLY | $113.92 | 56.9 | +3.7% | +3.79% | +1.73% | -6.62% | -8.87% | weak-up | 🔍 Watch |
Tier Analysis
Breakout (RSI 55+ with 30D >+15%): HIMS (+48.6%), CROX (+28.2%), CRSR (+25.3%) — these are the only names with active accumulation. HIMS is most actionable; CROX/CRSR look extended.
Capitulation (RSI <40): LULU (RSI 35, -58% from high), NKE (RSI 38, -44%), DPZ (RSI 34, -32%). All in deep death-cross territory. LULU lost -13.4% in just 7D, the brand-destruction trade is still active.
Range-bound: SBUX, DECK, AS, XLY hovering near SMA20 with no clear direction.
Entry Zones
| Stock | Price | RSI | 30D% | Setup |
|---|---|---|---|---|
| LULU | $142.39 | 35.1 ↓ | -2.36% | Capitulation accelerating — could base here or knife further |
| NKE | $45.03 | 37.6 | -12.12% | Brand turnaround uncertain, still bleeding |
| DPZ | $340.46 | 33.8 ↓ | -3.54% | Quality franchise on -32% drawdown — RSI extreme |
Action Matrix
| Action | Stocks | Why |
|---|---|---|
| 🔥 CATALYST | HIMS | +48.6% 30D, hot in Discord — momentum is real, but RSI 58 means room |
| 🔒 HOLD | SBUX | Only consumer name in clean uptrend (+9.8% vs SMA200) |
| 🔍 RESEARCH | LULU, NKE, DPZ | Deep oversold but broken brands — turnaround thesis required |
| ⚠️ AVOID | CROX, CRSR | Both overbought after parabolic moves — wait for pullback |
| 🔍 WATCH | AS, CMG, DECK, PYPL, XLY | Mixed signals, no edge |
What Changed (vs April 10)
- HIMS flipped from "Don't Buy" to catalyst — was -16% 30D, now +48.6% 30D. RSI 46→58. Discord chatter validates.
- LULU lost another leg — 7D move of -13.4% pushed it from RSI 52 to 35.
- CROX still parabolic but RSI cooled from 77 to 61 — less extended than 3 weeks ago.
- DPZ broke down to RSI 34 — wasn't on the watchlist for entry zones before.
- NKE no improvement — still -44% from high, trend still strong-down.
Related
10 eventsNo direct external sources are attached to this read.