Consumer Candidates

Update

Consumer Candidates

Consumer Candidates — April 26, 2026

Overview

Consumer split widens. HIMS is the monster: $30.56, RSI 68.2, +46.6% 30D, +30.8% above SMA20 — the cultural health thesis igniting despite death cross. CROX upgraded to strong-up golden cross at RSI 61.1 ($102.32, +27.8% 30D) — parabolic extended but digesting. SBUX steady strong-up at $97.48 (RSI 57.9, golden cross). DECK upgraded to strong-up at $108.53 (RSI 54.7, golden cross). But NKE still structurally broken at $44.69 (RSI 35, -15.7% 30D, -30.3% vs SMA200, death cross). LULU deteriorated sharply: $143.80, RSI 34, -12.9% 7D — now approaching oversold. BRBR: thesis closed — excluded from analysis.

Signal Reading
Overall 🟡 Consumer bifurcated — health/lifestyle (HIMS/CROX/SBUX) vs athletic (NKE/LULU) completely diverged
Key insight HIMS cultural health thesis fully ignited (+46.6% 30D). NKE/LULU approaching oversold but no structural support

Candidates

Ticker Price RSI Trend 7D 30D 52wkHi Signal Take
HIMS $30.56 68.2 weak-up -2.3% +46.6% -56.6% DC Cultural health thesis igniting. +30.8% above SMA20. Death cross — structural overhead. -19.3% vs SMA200.
CROX $102.32 61.1 strong-up -6.2% +27.8% -16.7% GC Digesting parabolic run. +6.0% vs SMA20. +17.1% vs SMA200. Golden cross confirmed.
SBUX $97.48 57.9 strong-up +3.3% -0.4% -7.0% GC Steady compounder. +4.4% vs SMA20. +9.8% vs SMA200. Best defensive consumer.
DECK $108.53 54.7 strong-up -1.2% +8.5% -18.7% GC Upgraded to strong-up. +3.1% vs SMA20. +4.9% vs SMA200. Golden cross.
CMG $34.21 47.9 strong-down -5.0% +5.3% -41.4% DC Chipotle flat. +0.7% vs SMA20. -11.1% vs SMA200. Death cross.
DPZ $367.83 46.0 strong-down -0.6% +1.5% -26.2% DC Domino's stable. +0.1% vs SMA20. -11.1% vs SMA200. Death cross.
LULU $143.80 34.0 strong-down -12.9% -9.4% -57.7% DC Deteriorating sharply. -8.9% vs SMA20. -21.5% vs SMA200. Approaching oversold.
NKE $44.69 35.0 strong-down -2.5% -15.7% -44.3% DC Ongoing capitulation. -2.1% vs SMA20. -30.3% vs SMA200. No floor established.

Note: BRBR (Protein Economy thesis) — THESIS CLOSED. Excluded from active tracking.

Action Matrix

Action Stocks Why
🔒 HOLD HIMS +46.6% 30D thesis in motion. Hold with trailing stops below SMA20 ($23.37). Don't add
🔒 HOLD CROX Strong-up golden cross. Digesting run. Hold; don't initiate at +17% vs SMA200
📈 ACCUMULATE SBUX Best risk/reward — steady strong-up, RSI 58, golden cross, near 52wk high (-7%)
📈 ACCUMULATE DECK Upgraded to strong-up. RSI 55. Golden cross. Entry on SMA20 pullback ($105)
🔍 WATCH LULU RSI 34 approaching oversold. -57.7% from 52wk high. Watch RSI 30 for contrarian entry
🔍 WATCH NKE RSI 35, -44% from 52wk high. Oversold watch. Needs RSI 30 + capitulation wick
⚠️ AVOID CMG, DPZ Death cross, -11% vs SMA200. Not enough panic to be contrarian buys

Key Changes vs 04/10

Ticker Price 04/10 Price 04/26 Move Note
HIMS $19.66 $30.56 +55.5% RSI 46 → 68. Cultural health thesis igniting. Death cross still.
CROX $101.42 $102.32 +0.9% RSI 77 → 61. Digesting overbought. Upgraded to strong-up golden cross.
LULU $164.29 $143.80 -12.5% RSI 52 → 34. Deteriorated hard. Was a bear rally.
NKE $42.99 $44.69 +4.0% RSI 23 → 35. Minor improvement but -30.3% vs SMA200 — still broken.
SBUX $96.20 $97.48 +1.3% RSI 55 → 58. Steady.
DECK $108.33 $108.53 flat RSI 57 → 55. Flat. Upgraded to strong-up.
BRBR tracked CLOSED — Protein Economy thesis closed. Exclude going forward.

Key Discoveries

Discovery Implication
HIMS +55.5% while NKE/LULU collapse Cultural health beats athletic — GLP-1 adjacency and telehealth adoption driving HIMS
CROX went from DC to GC while RSI cooled 77→61 Golden cross confirmed during parabolic cool-off — structure improving
LULU RSI 52 → 34 in 16 days Bear rally confirmed — old bounce was not a recovery

Open Questions

  • HIMS death cross overhead: +46.6% 30D but SMA200 (-19.3%) is distant resistance. Will it reclaim?
  • NKE: at what price does the China thesis matter vs the tariff/brand decay story?
10 events
DateTypeEvent
Apr 26 ScanConsumer Scan Apr 28 ScanConsumer Scan Apr 13 ScanConsumer Scan Apr 10 UpdateConsumer Candidates Apr 10 ScanConsumer Scan Apr 3 UpdateConsumer Candidates Apr 3 ScanConsumer Scan Mar 31 ScanConsumer Scan Apr 13 ScanRetail Scan Apr 26 ScanCultural Thesis Scan

No direct external sources are attached to this read.