Consumer Scan
Consumer Scan
Consumer Discretionary — Sector broadly broken; death crosses dominate with RSI readings clustered 35–50. Two standouts: SBUX holding above SMA200 with golden cross, COST the lone strong-up name in the broader retail/consumer complex. HIMS volatile but near-term support holding.
| Symbol | Price | RSI | vs SMA20 | 7D% | 30D% | 3M% | Trend |
|---|---|---|---|---|---|---|---|
| AS | $32.79 | 44.5 | -1.2% | -5.5% | -13.5% | -12.2% | strong-down |
| LULU | $151.12 | 35.0 | -6.2% | -11.7% | -14.2% | -27.3% | strong-down |
| NKE | $52.61 | 35.5 | -3.1% | -3.8% | -13.8% | -16.9% | strong-down |
| SBUX | $89.26 | 39.5 | -6.3% | -6.2% | -7.8% | +6.7% | weak-down |
| CMG | $31.93 | 37.6 | -4.7% | -4.7% | -13.0% | -13.7% | strong-down |
| DPZ | $357.95 | 36.6 | -6.2% | -2.8% | -10.4% | -13.7% | strong-down |
| HIMS | $20.76 | 48.5 | -3.8% | -13.1% | +26.0% | -36.1% | strong-down |
| DECK | $98.91 | 41.3 | -2.8% | -5.8% | -13.6% | -4.6% | down |
| CROX | $82.12 | 49.1 | +1.9% | -0.2% | -5.5% | -4.0% | strong-down |
| PYPL | $45.14 | 49.3 | -0.2% | 0.0% | -0.8% | -22.4% | strong-down |
| CRSR | $5.45 | 48.6 | -2.0% | -3.6% | -5.7% | -8.3% | weak-up |
| XLY | $108.57 | 41.4 | -2.3% | -3.6% | -5.8% | -8.9% | strong-down |
Tier Analysis
Tier 1 — Relative Strength / Watchable
- SBUX $89.26 — The only name above SMA200 (+0.7%) with a golden cross intact. RSI 39.5 approaching oversold. 3M return +6.7% while sector peers are -10% to -27%. Turnaround story still structurally intact despite near-term softness.
- CROX $82.12 — RSI 49, sitting fractionally above SMA20 (+1.9%). Relative stability: -0.2% on the week vs sector average of -5%. Death cross present but price holding short-term support.
Tier 2 — Deteriorating but Watchable
- DECK $98.91 — Golden cross still alive despite down trend. RSI 41.3, -25.9% from 52wk high. The golden cross / RSI 41 combo makes this a contrarian watch once RSI stabilizes.
- PYPL $45.14 — RSI 49, flat on the week and month (-0.8% 30D). The 3M slide (-22.4%) represents the damage from earlier in the quarter; near-term price is stabilizing near SMA20 (-0.2%).
- HIMS $20.76 — Wild 30D swing: +26% last month, now -13.1% this week. Enormous volatility. RSI mid-range at 48.5. -70.5% from 52wk high. Speculative recovery play only.
Tier 3 — Avoid / Broken
- LULU $151.12 — Death cross, RSI 35, -27.3% in 3 months, -55.6% from 52wk high. Structural breakdown accelerating. -72.2 alpha vs SPY over 1yr.
- NKE $52.61 — Death cross, RSI 35.5, -34.4% from 52wk high. Secular brand deterioration story. No technical floor visible.
- CMG $31.93 — Death cross, RSI 37.6, -45.3% from 52wk high. Consumer trade-down narrative hitting premium QSR hard.
- DPZ $357.95 — Death cross, RSI 36.6, -28.3% from 52wk high. Delivery saturation + rising costs. No catalyst visible.
- XLY $108.57 — Sector ETF confirms the macro: death cross, -8.9% in 3 months, -13.2% from 52wk high.
Entry Zones
- SBUX — Golden cross + above SMA200 = only structurally sound name. Entry zone $87–90 on weakness. Stop below $84 (SMA200 is $88.62).
- DECK — RSI 41 + golden cross intact. Entry $96–99 if RSI holds above 40 and price doesn't break SMA200 ($103.21). Tight stop $94.
- PYPL — Stabilizing near SMA20. Entry only on confirmed reversal + RSI push above 52. Current $45 is dead-cat risk.
Action Matrix
| Action | Symbol | Rationale |
|---|---|---|
| Watch for entry | SBUX | Best structure: above SMA200, golden cross, RSI 39.5 approaching oversold |
| Watch for bounce | DECK | Golden cross alive, RSI 41; needs to hold $96 |
| Monitor | PYPL | RSI 49, flat 30D — stabilizing. Needs volume confirmation |
| Monitor | HIMS | Wildly volatile; requires RSI > 52 + price > SMA20 before re-entry |
| Avoid | LULU | Accelerating breakdown, -55.6% from highs, death cross |
| Avoid | NKE | Multi-year structural decline, no floor established |
| Avoid | CMG | -45.3% from highs, death cross, RSI 37 |
| Avoid | DPZ | Death cross, RSI 36, consecutive months of declines |
Observations
Consumer discretionary is in broad retreat. The macro backdrop — tariff pressure, post-pandemic normalization, and consumer bifurcation — is punishing mid-premium brands (LULU, CMG, NKE) hardest. SBUX remains the cleanest structure in the group, benefiting from its turnaround narrative and defensive beverage exposure. The XLY ETF (-8.9% in 3M, death cross) confirms this is a sector-wide rotation out, not single-name idiosyncratic weakness. No aggressive longs warranted until RSI levels compress further and the sector ETF reclaims SMA50.
Data: 2026-03-31 pre-computed summaries.
Related
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