Consumer Scan

Scan

Consumer Scan

raw scan snapshot — prices as of scan date, not live 20 rows · screens, not recommendations superseded by2026-04-26-consumer-scanported fromresearch/classic/scans/_archive/2026-03-31-consumer-scan.mdscan slugconsumer-scansource typescan-archive

Consumer Discretionary — Sector broadly broken; death crosses dominate with RSI readings clustered 35–50. Two standouts: SBUX holding above SMA200 with golden cross, COST the lone strong-up name in the broader retail/consumer complex. HIMS volatile but near-term support holding.

Symbol Price RSI vs SMA20 7D% 30D% 3M% Trend
AS $32.79 44.5 -1.2% -5.5% -13.5% -12.2% strong-down
LULU $151.12 35.0 -6.2% -11.7% -14.2% -27.3% strong-down
NKE $52.61 35.5 -3.1% -3.8% -13.8% -16.9% strong-down
SBUX $89.26 39.5 -6.3% -6.2% -7.8% +6.7% weak-down
CMG $31.93 37.6 -4.7% -4.7% -13.0% -13.7% strong-down
DPZ $357.95 36.6 -6.2% -2.8% -10.4% -13.7% strong-down
HIMS $20.76 48.5 -3.8% -13.1% +26.0% -36.1% strong-down
DECK $98.91 41.3 -2.8% -5.8% -13.6% -4.6% down
CROX $82.12 49.1 +1.9% -0.2% -5.5% -4.0% strong-down
PYPL $45.14 49.3 -0.2% 0.0% -0.8% -22.4% strong-down
CRSR $5.45 48.6 -2.0% -3.6% -5.7% -8.3% weak-up
XLY $108.57 41.4 -2.3% -3.6% -5.8% -8.9% strong-down

Tier Analysis

Tier 1 — Relative Strength / Watchable

  • SBUX $89.26 — The only name above SMA200 (+0.7%) with a golden cross intact. RSI 39.5 approaching oversold. 3M return +6.7% while sector peers are -10% to -27%. Turnaround story still structurally intact despite near-term softness.
  • CROX $82.12 — RSI 49, sitting fractionally above SMA20 (+1.9%). Relative stability: -0.2% on the week vs sector average of -5%. Death cross present but price holding short-term support.

Tier 2 — Deteriorating but Watchable

  • DECK $98.91 — Golden cross still alive despite down trend. RSI 41.3, -25.9% from 52wk high. The golden cross / RSI 41 combo makes this a contrarian watch once RSI stabilizes.
  • PYPL $45.14 — RSI 49, flat on the week and month (-0.8% 30D). The 3M slide (-22.4%) represents the damage from earlier in the quarter; near-term price is stabilizing near SMA20 (-0.2%).
  • HIMS $20.76 — Wild 30D swing: +26% last month, now -13.1% this week. Enormous volatility. RSI mid-range at 48.5. -70.5% from 52wk high. Speculative recovery play only.

Tier 3 — Avoid / Broken

  • LULU $151.12 — Death cross, RSI 35, -27.3% in 3 months, -55.6% from 52wk high. Structural breakdown accelerating. -72.2 alpha vs SPY over 1yr.
  • NKE $52.61 — Death cross, RSI 35.5, -34.4% from 52wk high. Secular brand deterioration story. No technical floor visible.
  • CMG $31.93 — Death cross, RSI 37.6, -45.3% from 52wk high. Consumer trade-down narrative hitting premium QSR hard.
  • DPZ $357.95 — Death cross, RSI 36.6, -28.3% from 52wk high. Delivery saturation + rising costs. No catalyst visible.
  • XLY $108.57 — Sector ETF confirms the macro: death cross, -8.9% in 3 months, -13.2% from 52wk high.

Entry Zones

  • SBUX — Golden cross + above SMA200 = only structurally sound name. Entry zone $87–90 on weakness. Stop below $84 (SMA200 is $88.62).
  • DECK — RSI 41 + golden cross intact. Entry $96–99 if RSI holds above 40 and price doesn't break SMA200 ($103.21). Tight stop $94.
  • PYPL — Stabilizing near SMA20. Entry only on confirmed reversal + RSI push above 52. Current $45 is dead-cat risk.

Action Matrix

Action Symbol Rationale
Watch for entry SBUX Best structure: above SMA200, golden cross, RSI 39.5 approaching oversold
Watch for bounce DECK Golden cross alive, RSI 41; needs to hold $96
Monitor PYPL RSI 49, flat 30D — stabilizing. Needs volume confirmation
Monitor HIMS Wildly volatile; requires RSI > 52 + price > SMA20 before re-entry
Avoid LULU Accelerating breakdown, -55.6% from highs, death cross
Avoid NKE Multi-year structural decline, no floor established
Avoid CMG -45.3% from highs, death cross, RSI 37
Avoid DPZ Death cross, RSI 36, consecutive months of declines

Observations

Consumer discretionary is in broad retreat. The macro backdrop — tariff pressure, post-pandemic normalization, and consumer bifurcation — is punishing mid-premium brands (LULU, CMG, NKE) hardest. SBUX remains the cleanest structure in the group, benefiting from its turnaround narrative and defensive beverage exposure. The XLY ETF (-8.9% in 3M, death cross) confirms this is a sector-wide rotation out, not single-name idiosyncratic weakness. No aggressive longs warranted until RSI levels compress further and the sector ETF reclaims SMA50.

Data: 2026-03-31 pre-computed summaries.

10 events

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