Consumer Candidates

Update

Consumer Candidates

Consumer Candidates — April 3, 2026

Overview

Consumer bounced but bifurcation deepened. NKE crashed to RSI 20.1 — extreme oversold at $44.19, -14.5% 7D, -16.5% below SMA20. That's capitulation territory. LULU +7.2% 7D (RSI 41.8) but still death cross strong-down. HIMS -3.5% 7D, RSI 43.2, exhausted. SBUX stable at RSI 42.4, +3.2% 7D, golden cross intact. CMG +6.6% 7D to RSI 45.6. DECK +5.1% 7D, RSI 41, golden cross holds. CROX RSI 52.8 is the best momentum in consumer discretionary with +5.0% 7D.

Candidates

Ticker Price RSI Trend 7D 30D Signal Take
CROX $83.66 52.8 strong-down +5.0% -2.0% DC Best RSI in consumer. +3.7% above SMA20. Death cross is the concern.
SBUX $90.37 42.4 weak-down +3.2% -6.5% GC Golden cross holds. -4.4% below SMA20. Above SMA200. Steady.
DECK $98.31 41.0 down +5.1% -10.5% GC RSI recovering. Golden cross intact. -2.7% below SMA20. Down trend.
CMG $33.16 45.6 strong-down +6.6% -10.2% DC Bounce. +0.1% vs SMA20. Death cross. Strong-down. Bear rally.
DPZ $370.82 45.9 strong-down +4.8% -8.7% DC Pizza chain bounce. -1.9% vs SMA20. Death cross.
LULU $155.72 41.8 strong-down +7.2% -10.6% DC Bounced from RSI 35. Still death cross. -2.5% vs SMA20.
NKE $44.19 20.1 strong-down -14.5% -25.6% DC EXTREME OVERSOLD. -16.5% below SMA20. -32.8% vs SMA200. Capitulation.
HIMS $19.14 43.2 strong-down -3.5% +21.0% DC Telehealth losing momentum. -12.7% below SMA20. -51.9% vs SMA200. Avoid.

Action Items

  • NKE: RSI 20 is extreme oversold. -14.5% 7D is capitulation. But death cross + -32.8% vs SMA200 means oversold can stay oversold. Contrarian watch only — needs RSI stabilization above 25 before any trade.
  • SBUX: Golden cross + above SMA200 remains the sector's best setup. -4.4% below SMA20 is manageable. Watch RSI 45 for trend improvement.
  • DECK: Golden cross intact, +5.1% 7D bounce constructive. Still down trend — needs RSI 50 reclaim.
  • CROX: RSI 52.8 is the leader. +3.7% above SMA20. But death cross limits conviction.
  • LULU: +7.2% 7D bounce from RSI 35 is constructive but death cross + strong-down = not a buy.
  • HIMS: -3.5% 7D while everything else bounced. Exhausted. Avoid.

Key Changes vs 03/31

Ticker Price 03/31 Price 04/03 Move Note
NKE $52.61 $44.19 -16.0% RSI 35.5 -> 20.1. Extreme capitulation. Worst consumer move.
LULU $151.12 $155.72 +3.0% RSI 35 -> 42. Bounce from capitulation.
DECK $98.91 $98.31 -0.6% RSI 41 holding. Golden cross intact.
SBUX $89.26 $90.37 +1.2% RSI 39.5 -> 42.4. Modest improvement.
HIMS $20.76 $19.14 -7.8% Continued decline. Not bouncing with sector.
CMG $31.93 $33.16 +3.9% RSI 37.6 -> 45.6. Bounce.
10 events
DateTypeEvent
Apr 3 ScanConsumer Scan Mar 31 ScanConsumer Scan Apr 10 UpdateConsumer Candidates Apr 10 ScanConsumer Scan Mar 26 ScanConsumer Scan Mar 24 ScanConsumer Scan Apr 13 ScanConsumer Scan Apr 3 ScanRetail Scan Mar 20 UpdateConsumer Mar 20 ScanConsumer Scan

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