Consumer Candidates

Update

Consumer Candidates

Consumer Candidates — April 10, 2026

Overview

Consumer bifurcation extreme. CROX exploded +17.9% 7D to RSI 77 — $101.42, +21.0% above SMA20, up trend. DECK bounced +10.7% 7D to $108.33 (RSI 57, golden cross). SBUX stable at $96.20 (RSI 55, strong-up golden cross). But NKE still in capitulation: RSI 23 at $42.99, -24.1% vs SMA50. LULU bounced +7.2% 7D to RSI 52 but still death cross. CMG flat at RSI 51. HIMS deteriorating further: -1.9% 7D, RSI 46, -49.5% vs SMA200.

Candidates

Ticker Price RSI Trend 7D 30D Signal Take
CROX $101.42 76.7 up +17.9% +22.3% DC Crocs monster. +21.0% above SMA20. +16.1% vs SMA200. Overbought — don't chase.
SBUX $96.20 55.0 strong-up +3.6% -4.5% GC Starbucks. Golden cross. +8.4% vs SMA200. Best defensive consumer.
DECK $108.33 57.4 weak-down +10.7% +2.9% GC Strong bounce. +6.8% vs SMA20. +4.9% vs SMA200. Golden cross intact.
CMG $34.05 51.0 strong-down +2.8% -1.9% DC Chipotle flat. +3.3% vs SMA20. -13.9% vs SMA200. Death cross.
LULU $164.29 51.8 strong-down +7.2% -1.3% DC Lulu bounced. +3.8% vs SMA20. -12.2% vs SMA200. Death cross. Bear rally.
DPZ $368.72 45.6 strong-down -1.0% -7.5% DC Domino's slipping. -0.7% vs SMA20. -11.7% vs SMA200. Death cross.
HIMS $19.66 45.9 strong-down -1.9% -16.2% DC Telehealth fading. -7.7% vs SMA20. -49.5% vs SMA200. Broken.
NKE $42.99 23.1 strong-down +0.1% -23.3% DC Still in capitulation zone. -13.6% below SMA20. -34.2% vs SMA200.

Action Items

  • CROX: RSI 77 extreme overbought. +17.9% 7D is parabolic. Take profits if long. Do NOT initiate.
  • SBUX: Best defensive consumer play. Strong-up + golden cross + +8.4% vs SMA200. Hold/add.
  • DECK: +10.7% 7D bounce with golden cross intact. RSI 57 healthy. Watch for trend upgrade.
  • NKE: RSI 23 still in capitulation. -34.2% vs SMA200 is structural destruction. Contrarian watch only — needs RSI 30+ stabilization.
  • LULU: +7.2% 7D bounce but death cross + -12.2% vs SMA200. Bear rally. Don't buy.
  • HIMS: -49.5% vs SMA200. Broken. Avoid.

Key Changes vs 04/03

Ticker Price 04/03 Price 04/10 Move Note
CROX $83.66 $101.42 +21.2% RSI 53 -> 77. Parabolic breakout. Monster.
DECK $98.31 $108.33 +10.2% RSI 41 -> 57. Strong recovery. Golden cross.
SBUX $90.37 $96.20 +6.5% RSI 42 -> 55. Upgraded to strong-up.
LULU $155.72 $164.29 +5.5% RSI 42 -> 52. Bounce but still death cross.
NKE $44.19 $42.99 -2.7% RSI 20 -> 23. Still capitulation. Slight RSI recovery.
HIMS $19.14 $19.66 +2.7% Marginal. Still -49.5% vs SMA200.
10 events
DateTypeEvent
Apr 10 ScanConsumer Scan Apr 13 ScanConsumer Scan Apr 3 UpdateConsumer Candidates Apr 3 ScanConsumer Scan Mar 31 ScanConsumer Scan Apr 10 ScanRetail Scan Mar 26 ScanConsumer Scan Apr 26 UpdateConsumer Candidates Apr 26 ScanConsumer Scan Apr 13 ScanRetail Scan

No direct external sources are attached to this read.