NKE $52.52 (RSI 26.7 — extreme oversold, -19.2% 30D). AS $30.99 (RSI 29.2, down, -26.1% 30D — accelerating). CROX $75.54 (RSI 31.8, strong-down DC). DECK $99.87 (RSI 34.4, down). LLY $162.59 (RSI 38.9, strong-down DC). CMG $33.01 (RSI 36.5, strong-down DC). DPZ $370.17 (RSI 36.1, strong-down DC). SBUX $92.65 (RSI 40.4, weak-down GC). HIMS $23.10 (RSI 54.5, +47.8% 30D — still elevated).
Quick Snapshot
| Signal |
Reading |
| Overall |
🔴 CONSUMER CAPITULATION DEEPENING — SBUX JOINS WEAKNESS — NKE RSI 26.7 extreme oversold. AS RSI 29.2 down trend, -26.1% 30D — accelerating decline. SBUX deteriorated from RSI 57 to 40.4 — the last fortress cracking. HIMS pullback from RSI 64 to 54.5 but still +47.8% 30D. CMG/DPZ/LULU all RSI 35-39 weak-down or strong-down. |
| Key insight |
AS $30.99 RSI 29.2, -26.1% 30D — Acushnet biggest deterioration, -27.5% from 52wk high. SBUX $92.65 RSI 40.4 — former strength cracking, now weak-down. NKE RSI 26.7 still stuck at extreme oversold with no recovery. |
Action Matrix
| Action |
Stocks |
Why |
| 🔍 RESEARCH |
NKE |
$52.52, RSI 26.7, -19.2% 30D — Nike at extreme oversold, multi-year low |
| 🔍 WATCH |
AS |
$30.99, RSI 29.2, -26.1% 30D — Acushnet collapsing |
| 🔍 WATCH |
CROX |
$75.54, RSI 31.8 — near oversold, -24.5% 30D |
| 📈 ACCUMULATE |
LULU |
$162.59, RSI 38.9 — athleisure oversold, -53% from high |
| 📈 ACCUMULATE |
CMG |
$33.01, RSI 36.5 — Chipotle near oversold, -43.5% from high |
| 🔒 HOLD |
HIMS |
$23.10, RSI 54.5, +47.8% 30D — momentum fading |
| ⚠️ CAUTION |
SBUX |
$92.65, RSI 40.4 — former strength now weak, thesis at risk |
| ⚠️ CAUTION |
DPZ |
$370.17, RSI 36.1, -5.3% 7D — pizza pullback deepening |
Data (Validated 2026-03-20)
| Stock |
Price |
7D |
30D |
52wkHi |
RSI |
SMA20 |
vs SMA |
Status |
Action |
| NKE |
$52.52 |
-1.3% |
-19.2% |
-34.5% |
26.7 |
$57.72 |
-9.0% |
🔴 Extreme oversold, strong-down |
🔍 Research |
| AS |
$30.99 |
+0.9% |
-26.1% |
-27.5% |
29.2 |
$35.27 |
-12.1% |
🔴 Down, collapsing |
🔍 Watch |
| CROX |
$75.54 |
-1.8% |
-24.5% |
-38.5% |
31.8 |
$84.65 |
-10.8% |
🔴 Strong-down, death cross |
🔍 Watch |
| DECK |
$99.87 |
+3.1% |
-15.9% |
-25.1% |
34.4 |
$108.48 |
-7.9% |
🔴 Down, golden cross |
🔍 Watch |
| DPZ |
$370.17 |
-5.3% |
-3.3% |
-25.8% |
36.1 |
$396.87 |
-6.7% |
🔴 Strong-down, death cross |
⚠️ Caution |
| CMG |
$33.01 |
+1.0% |
-12.1% |
-43.5% |
36.5 |
$35.23 |
-6.3% |
🔴 Strong-down, death cross |
📈 Accumulate |
| LULU |
$162.59 |
+4.7% |
-13.2% |
-53.4% |
38.9 |
$170.30 |
-4.5% |
🔴 Strong-down, death cross |
📈 Accumulate |
| SBUX |
$92.65 |
-4.4% |
-5.0% |
-11.5% |
40.4 |
$97.57 |
-5.0% |
🟡 Weak-down, golden cross |
⚠️ Caution |
| HIMS |
$23.10 |
-1.7% |
+47.8% |
-67.2% |
54.5 |
$19.88 |
+16.2% |
🔴 Strong-down, above SMA |
🔒 Hold |
Key Changes vs 03/13
| Stock |
03/13 Price |
03/20 Price |
Move |
Note |
| SBUX |
$99.15 |
$92.65 |
-6.6% |
RSI 57 → 40.4 — former strength breaking down |
| DPZ |
$393.32 |
$370.17 |
-5.9% |
RSI 45 → 36.1 — pizza falling apart |
| AS |
$32.33 |
$30.99 |
-4.1% |
RSI 30 → 29.2 — 30D now -26.1%, deepening |
| CROX |
$80.46 |
$75.54 |
-6.1% |
RSI 37 → 31.8 — now at near-oversold extreme |
| HIMS |
$25.06 |
$23.10 |
-7.8% |
RSI 64 → 54.5 — normalizing from extreme spike |
| NKE |
$53.98 |
$52.52 |
-2.7% |
RSI 25 → 26.7 — still extreme oversold, no recovery |
Key Discoveries
| Discovery |
Implication |
| SBUX RSI 57 → 40.4 in one week |
Starbucks no longer the defensive consumer safe haven — broad rotation out of consumer |
| DPZ RSI 45 → 36.1, -5.3% 7D |
Even defensive food/delivery names cracking — consumer sector recession signal strengthening |
| AS -26.1% 30D, RSI 29.2 |
Small-cap consumer stress accelerating — golf/sportswear discretionary getting crushed |
Open Questions
- NKE RSI 26.7 with no bounce — fundamental problem or macro pressure? When does it stabilize?
- SBUX breakdown — is $85 support or does it slice through?
- Consumer sector-wide capitulation — recession pricing or tariff-driven cost fear?