← all events raw scan snapshot Mar 11, 2026 — prices as of scan date, not live 58 rows · screens, not recommendations superseded by2026-04-26-consumer-scan ported fromresearch/classic/scans/_archive/2026-03-11-consumer-scan.md scan slugconsumer-scan source typescan-archive
NKE breaks into oversold territory (RSI 29), HIMS holds +42% weekly gains but trades -67% from 52wk high. SBUX remains the lone bright spot above $101 with golden cross intact. Broad consumer weakness deepens with 7 of 11 names below SMA20.
Quick Snapshot Signal Reading Overall 🟡 MIXED — NKE now oversold, consumer discretionary sector weak (XLY RSI 39). SBUX only name with strong-up trend. HIMS extended but structurally damaged (-45% vs SMA200). Leaders SBUX ($101.38, +3.5% 7D, RSI 67, strong-up), HIMS ($23.47, +42.2% 7D, RSI 62), DPZ ($400.52, RSI 49) Laggards NKE ($55.72, RSI 29, -10.0% 30D), AS ($33.28, RSI 32, -16.4% 30D), LULU ($162.83, RSI 34, -53% from high)
Price Table (Validated 2026-03-11) Stock Price RSI SMA20 SMA50 SMA200 vs SMA20 vs SMA50 Trend 7D 30D Signal XLY $114.44 39 $116.20 $119.24 $115.59 -1.5% -4.0% down -1.8% -2.8% 🟡 Sector near oversold, broad weakness HIMS $23.47 62 $16.63 $24.74 $42.60 +41.2% -5.1% strong-down +42.2% +40.6% 🟢 Massive 7D spike but -45% vs SMA200 — structural damage SBUX $101.38 67 $97.42 $93.95 $88.12 +4.1% +7.9% strong-up +3.5% +2.9% 🟢 Golden cross, Niccol turnaround confirmed, -3% from high DPZ $400.52 49 $396.07 $403.15 $429.00 +1.1% -0.7% strong-down -2.1% +4.3% 🟡 Neutral, death cross but franchise model steady PYPL $45.02 45 $43.98 $50.04 $63.78 +2.4% -10.0% strong-down -4.5% +11.6% 🟡 Bouncing but -29% vs SMA200, structural downtrend CROX $82.91 40 $91.10 $87.70 $89.46 -9.0% -5.5% strong-down -0.9% +0.2% 🟡 Below all SMAs, death cross, flat 30D DECK $105.26 37 $114.27 $108.98 $103.80 -7.9% -3.4% weak-down -2.7% -8.8% 🟡 Golden cross still intact but weakening CMG $34.72 36 $36.93 $38.27 $41.56 -6.0% -9.3% strong-down -5.0% -6.7% 🟡 Death cross, -42% from 52wk high LULU $162.83 34 $176.46 $187.14 $199.49 -7.7% -13.0% strong-down -4.1% -7.4% 🔴 Death cross, -53% from high, grinding lower AS $33.28 32 $37.98 $37.72 $36.58 -12.4% -11.8% down -5.7% -16.4% 🔴 Worst performer, -22% from high NKE $55.72 29 $61.10 $62.46 $66.44 -8.8% -10.8% strong-down -4.7% -10.0% 🔴 Oversold, death cross, turnaround failing SQ — — — — — — — — — — ❌ No data available
Tier Analysis Capitulation (RSI < 25) — Extreme Washout None currently. NKE at RSI 29 is closest to capitulation territory.
Oversold (RSI 25-40) — Watch for Entry Stock RSI 30D vs SMA20 Notes NKE 29 -10.0% -8.8% Broke below RSI 30. Death cross, -31% from 52wk high. $55 is critical support. AS 32 -16.4% -12.4% Worst 30D performer. -22% from high, well below all SMAs. LULU 34 -7.4% -7.7% Athleisure leader but -53% from ATH. Death cross, -13% vs SMA50. CMG 36 -6.7% -6.0% QSR resilience fading, death cross, -42% from 52wk high. DECK 37 -8.8% -7.9% Hoka/UGG thesis intact but golden cross under pressure. XLY 39 -2.8% -1.5% Sector ETF confirming broad consumer weakness. CROX 40 +0.2% -9.0% Below all SMAs, death cross, flat but no bid.
Neutral (RSI 40-60) — No Urgency Stock RSI Trend PYPL 45 Recovering from deep 3M drawdown (-26.8%). Above SMA20 but -29% vs SMA200 — structural damage. DPZ 49 Franchise model steady. +4.3% 30D, holding near SMA20. Death cross limits upside.
Strong (RSI 60+) — Momentum Stock RSI Trend HIMS 62 +42% 7D breakout. +41% above SMA20 but -45% vs SMA200 — violent bounce in a structural downtrend. SBUX 67 Golden cross, strong-up trend. Only -3% from 52wk high. Best positioned consumer name.
Entry Zones Stock Entry Zone Thesis 🟢 NKE $53-$56 RSI 29, oversold. If turnaround thesis survives, this is the zone. Tiny size — falling knife risk. 🟢 LULU $155-$163 RSI 34, -53% from ATH. Deep value IF brand holds. Death cross = patience. 🟡 AS $30-$33 RSI 32, -16.4% 30D. Need stabilization before entry. 🟡 CMG $32-$35 RSI 36, QSR at a discount. Below $32 = broken thesis. 🟡 DECK $100-$105 RSI 37, Hoka growth still strong. Golden cross still intact — watch $100. 🟡 CROX $78-$83 -33% from high, death cross. Wait for SMA20 recapture. 🔍 PYPL Watch +11.6% 30D bounce but -29% vs SMA200. Needs sustained strength. 🔒 DPZ Hold Franchise model steady at RSI 49. No urgency. ⚠️ HIMS Wait +42% in a week — do NOT chase. Wait for pullback to $18-$20. 🔒 SBUX Hold Best in class. $95-$97 would be next add zone on pullback.
Action Matrix Stock Signal Action Notes NKE 🔴 RSI 29 📈 Accumulate Oversold, turnaround thesis under severe stress. -10.0% 30D. Tiny position only. AS 🔴 RSI 32 🔍 Watch -16.4% 30D worst in group. Needs stabilization before entry. LULU 🟡 RSI 34 🔍 Watch -53% from ATH, death cross. Deep value or value trap? CMG 🟡 RSI 36 🔍 Watch Can't hold $35, death cross. Wait for base. DECK 🟡 RSI 37 🔍 Watch Hoka thesis intact but -8.8% 30D. Watch $100 support. CROX 🟡 RSI 40 🔍 Watch -9% below SMA20, death cross. No bid. PYPL 🟡 RSI 45 🔍 Watch Bouncing but structural damage remains (-29% vs SMA200). DPZ 🟡 RSI 49 🔒 Hold Franchise model resilience. Steady. HIMS 🟢 RSI 62 ⚠️ Avoid +42% 7D, +41% above SMA20. Do NOT chase. SBUX 🟢 RSI 67 🔒 Hold Golden cross, strong-up. Best positioned consumer name.
What Changed (vs 2026-03-10 scan) Stock Previous Current Move Note NKE $56.08, RSI 30 $55.72, RSI 29 -0.6% Broke below RSI 30 — now officially oversold AS $34.69, RSI 37 $33.28, RSI 32 -4.1% Accelerating sell-off, -16.4% 30D LULU $166.43, RSI 37 $162.83, RSI 34 -2.2% Continued slide, deeper into oversold territory SBUX $100.77, RSI 65 $101.38, RSI 67 +0.6% Steady climb continues, strongest trend in group HIMS $23.47, RSI 62 $23.47, RSI 62 0.0% Holding gains from breakout, consolidating DECK $105.26, RSI 37 $105.26, RSI 37 0.0% Flat, still below SMA20 CMG $34.72, RSI 36 $34.72, RSI 36 0.0% Unchanged, grinding sideways at $35
Key Discoveries Discovery Implication NKE broke below RSI 30 — now oversold First consumer name in capitulation range; turnaround thesis under maximum stress AS accelerated to -16.4% 30D, worst in group Small-cap consumer names getting punished hardest 8 of 11 names have death crosses Structural consumer downtrend — only SBUX, DECK, XLY have golden crosses SBUX is only name with strong-up trend + golden cross Clear relative strength leader in a weak sector
Mistakes (Don't Repeat) Mistake Lesson SQ still showing no data Needs watchlist cleanup or ticker investigation
Open Questions
NKE at RSI 29 — is this capitulation or does it break to $50?HIMS +42% 7D — what is the catalyst? FDA, earnings, or short squeeze?LULU at -53% from ATH — when does deep value become a value trap?PYPL at -29% vs SMA200 — can it close the gap or will SMA200 act as ceiling?
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