Consumer

Update

Consumer

NKE $53.98 (RSI 25 — extreme oversold, -16.2% 30D). LULU $157.78 (RSI 30). CMG $32.83 (RSI 29). AS $32.33 (RSI 30, -19.7% 30D). DECK $102.39 (RSI 33). CROX $80.46 (RSI 37). DPZ $393.32 (RSI 45). SBUX $99.15 (RSI 57). HIMS $25.06 (RSI 64).

Quick Snapshot

Signal Reading
Overall 🔴 CONSUMER CAPITULATION DEEPENING — NKE RSI 25 now extreme. LULU RSI 30, CMG RSI 29, AS RSI 30 — four names at or below RSI 30. SBUX RSI 57 and HIMS RSI 64 still the only strength.
Key insight NKE $53.98 RSI 25, -16.2% 30D — deepest oversold in the theme. AS $32.33 RSI 30, -19.7% 30D — accelerating decline. LULU $157.78 RSI 30 — athleisure joining capitulation zone.

Data (Validated 2026-03-13)

Stock Price 7D 30D 52wkHi RSI SMA20 vs SMA Status Action
NKE $53.98 -5.3% -16.2% -32.7% 25 $60.37 -10.6% 🔴 Extreme oversold ✅ Buy
CMG $32.83 -8.1% -8.4% -44.3% 29 $36.48 -10.0% 🔴 Extreme oversold 📈 Accumulate
AS $32.33 -7.7% -19.7% -24.4% 30 $37.30 -13.3% 🔴 Collapsing 🔍 Watch
LULU $157.78 -6.0% -11.2% -54.7% 30 $174.99 -9.8% 🔴 Oversold extreme 📈 Accumulate
DECK $102.39 -5.4% -11.8% -21.1% 33 $112.98 -9.4% 🔴 Oversold zone 📈 Accumulate
CROX $80.46 -2.5% -18.3% -32.5% 37 $90.84 -11.4% 🟡 Death cross 🔍 Watch
DPZ $393.32 -2.2% +3.0% -19.8% 45 $396.71 -0.9% 🟡 Near SMA 🔒 Hold
SBUX $99.15 +3.1% +3.9% -5.4% 57 $97.66 +1.5% 🟢 Golden cross, strong 🔒 Hold
HIMS $25.06 +60.0% +58.6% -66.7% 64 $17.48 +43.4% 🟢 Extraordinary bounce 🔒 Hold

Key Changes vs 03/12

Stock 03/12 Price 03/13 Price Move Note
NKE $54.42 $53.98 -0.8% RSI 26 → 25 — deeper extreme
LULU $160.16 $157.78 -1.5% RSI 32 → 30 — crossed into extreme oversold
AS $32.80 $32.33 -1.4% RSI 31 → 30, 30D -14.85% → -19.70% — accelerating

Key Discoveries

Discovery Implication
NKE RSI 25 — extreme oversold deepening Nike at multi-year oversold levels
LULU RSI 30 — crossed into oversold extreme Athleisure joining home improvement in capitulation
AS -19.7% 30D, RSI 30 — accelerating decline Small-cap consumer stress

Open Questions

  • NKE RSI 25 — is $50 the real floor or more downside?
  • Consumer sector-wide oversold — recession signal?
  • SBUX RSI 57 as sole strength — defensive rotation proxy?
10 events
DateTypeEvent
Mar 13 ScanConsumer Scan Mar 12 ScanConsumer Scan Mar 11 ScanConsumer Scan Mar 10 ScanConsumer Scan Mar 20 UpdateConsumer Mar 20 ScanConsumer Scan Mar 24 ScanConsumer Scan Mar 13 ScanRetail Scan Mar 12 UpdateConsumer Mar 26 ScanConsumer Scan

No direct external sources are attached to this read.