Consumer Candidates

Update

Consumer Candidates

Consumer Candidates — May 29, 2026

Overview

Consumer split has evolved. CROX is the top performer: $118.67 (RSI 74.0, strong-up, +16.4% 30D, +13.0% vs SMA20) — now near ATH at -2.1%, approaching overbought. DECK accelerated: $113.85, RSI 67.2, +11.4% 30D, +12.2% vs SMA20 — up trend strengthening. NKE staged a quiet recovery: $46.23, RSI 57.2, +4.2% 30D, flipped to weak-up. HIMS bounced off lows: $26.15, RSI 55.0, +4.6% 7D — weak-up, death cross persists, +58.7% 3M (the longer-term thesis still intact). But SBUX reversed sharply: $99.16, RSI 39.1, -5.3% 30D, -5.0% vs SMA20 — golden cross now at risk. DPZ worsening: $310.58, RSI 36.0, -8.5% 30D. LULU still broken: $131.18, RSI 45.9, -4.7% 30D. CMG weak: $31.86, RSI 41.2, -6.3% 30D.

Signal Reading
Overall 🟡 Consumer still split — CROX/DECK ripping while SBUX reversed sharply and DPZ approaches capitulation
Key insight SBUX reversed from "defensive compounder" to RSI 39 — the biggest surprise this week. CROX at RSI 74 approaching overbought from below

Candidates

Ticker Price RSI Trend 7D 30D 52wkHi Signal Take
CROX $118.67 74.0 strong-up +8.8% +16.4% -2.1% GC Approaching overbought. +13.0% vs SMA20. Near ATH. Hold with stops — don't initiate at RSI 74.
DECK $113.85 67.2 up +12.2% +11.4% -10.0% DC Accelerating. +12.2% vs SMA20. Death cross lingers. Strong momentum.
NKE $46.23 57.2 weak-up +6.6% +4.2% -42.3% DC Recovery signal — RSI 51→57. Flipped to weak-up. Still -42.3% from ATH. Watch.
HIMS $26.15 55.0 weak-up +4.6% -3.8% -62.9% DC Bounced off lows. RSI 47→55. Weak-up now. +58.7% 3M. Death cross overhead.
LULU $131.18 45.9 strong-down +3.9% -4.7% -61.5% DC Minor bounce but still broken. +3.2% vs SMA20. Strong-down death cross.
CMG $31.86 41.2 strong-down -0.4% -6.3% -45.5% DC Chipotle drifting lower. -2.3% vs SMA20. Death cross. No catalyst.
DPZ $310.58 36.0 strong-down -1.1% -8.5% -37.4% DC Approaching oversold. -1.9% vs SMA20. Death cross. Watch RSI 30.
SBUX $99.16 39.1 strong-up -2.2% -5.3% -8.9% GC SURPRISE REVERSAL. RSI 51→39. Golden cross at risk. -5.0% vs SMA20.

Note: BRBR (Protein Economy thesis) — THESIS CLOSED. Excluded from active tracking.

Action Matrix

Action Stocks Why
⚠️ AVOID CROX (new) RSI 74 near ATH — approaching overbought. Hold if long; don't initiate here
🔒 HOLD CROX If already long, hold with SMA20 trailing stops. Near ATH
🔍 WATCH SBUX RSI 51→39 surprise reversal — golden cross at risk. Watch RSI 35 for contrarian entry
🔍 WATCH DPZ RSI 36 approaching oversold. -37.4% from ATH. Watch RSI 30 floor signal
📈 ACCUMULATE DECK RSI 67, +12.2% vs SMA20 — strong momentum. Death cross overhead but trend improving
🔍 WATCH NKE RSI 57 bounce — first weak-up signal in months. Still -42% from ATH. Very early
❌ DON'T BUY LULU, CMG Broken thesis unchanged. Death crosses, strong-down trends. No catalyst

What Changed vs 05/23

Biggest surprise: SBUX reversed from "defensive compounder" to RSI 39 (-5.3% 30D) — the prior safe-haven call is being tested. CROX pushed further to RSI 74 (from 66), now approaching overbought. DECK accelerated +12.2% 7D. NKE flipped to weak-up (RSI 51→57). HIMS stabilized at RSI 55 from 47 lows. DPZ worsened further.

Key Discoveries

Discovery Implication
SBUX RSI 51→39 while CROX RSI 66→74 Consumer "safe haven" narrative is failing — branded footwear > coffee QSR in current environment
DECK +12.2% 7D with death cross Footwear consumer is strong even against the broad consumer weakness — Hoka/Teva demand inelastic
HIMS RSI 47→55 with +58.7% 3M intact Cultural health thesis longer-term intact despite short-term chop — original thesis window (3M) still positive

Open Questions

  • SBUX RSI 39: is this macro sensitivity (consumer spending softness) or China-specific revenue risk?
  • CROX at RSI 74 near ATH: does it resolve to blowoff (RSI 80+) or correct to SMA20 (~$105)?
  • NKE weak-up at RSI 57: is this short-covering or genuine brand recovery signal? Check next earnings.
10 events
DateTypeEvent
May 29 ScanConsumer Scan May 29 ScanRetail Scan Jun 16 UpdateConsumer Candidates Jun 16 ScanConsumer Scan Jun 20 ScanConsumer Scan Jun 25 ScanConsumer Scan Jun 26 ScanConsumer Scan May 29 UpdateRetail Candidates May 29 ScanCultural Thesis Scan Apr 28 ScanConsumer Scan

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