Consumer Candidates

Update

Consumer Candidates

Consumer Candidates — March 24, 2026

Overview

Consumer discretionary in capitulation. XLY RSI 28. NKE, DPZ, CMG all hitting new lows. SBUX holding relatively well with golden cross. HIMS is the momentum outlier (+48% 30D).

Candidates

Ticker Price RSI Trend 7D 30D Signal Take
HIMS $23.10 54.5 strong-down -1.7% +47.8% Telehealth momentum, volatile
SBUX $92.43 41 weak-down -4.3% -4.2% GC Golden cross holding, turnaround play
AS $33.06 41.5 down -3.4% -13.6% ASX holding, recovered from RSI 19
LULU $161.95 39 strong-down +1.4% -9.8% DC Premium athleisure, broken chart
NKE $53.61 33.8 strong-down -4.8% -15.8% DC Approaching oversold, turnaround TBD
DPZ $364.77 33.8 strong-down -7.4% -11.5% DC Pizza chain, sharp selloff
CMG $32.83 36.6 strong-down -3.7% -10.0% DC Burrito chain, death cross

Action Items

  • NKE: Watch RSI 30 for entry. Turnaround story but not there yet.
  • SBUX: Best technical setup in consumer. Golden cross intact.
  • HIMS: Momentum play only — don't hold through earnings.
10 events

No direct external sources are attached to this read.