Consumer Candidates

Update

Consumer Candidates

Consumer Candidates — March 31, 2026

Overview

Consumer discretionary continued to deteriorate. DECK recovered slightly to RSI 41.3 (from extreme 28.3) but still -2.8% below SMA20 and in a down trend. NKE RSI 35.5 — remains in strong-down death cross, no recovery. LULU getting worse: RSI 35, -6.2% below SMA20, death cross, -11.7% 7D this week — capitulation or continued knife? SBUX slipping: RSI 39.5, -6.3% below SMA20, golden cross intact but weakening. HIMS -13.1% 7D — momentum fully exhausted. CMG RSI 37.6, DPZ 36.6 — both death cross with no floor.

Candidates

Ticker Price RSI Trend 7D 30D Signal Take
DECK $98.91 41.3 down -5.8% -13.6% GC RSI recovered from 28.3. Golden cross intact. Still a down trend. Watch for stabilization.
SBUX $89.26 39.5 weak-down -6.2% -7.8% GC Golden cross holds. -6.3% below SMA20. Best chart in sector deteriorating.
NKE $52.61 35.5 strong-down -3.8% -13.8% DC Still capitulation-level RSI. Death cross. No reversal signal.
DPZ $357.95 36.6 strong-down -2.8% -10.4% DC Pizza chain continuing lower. -6.2% vs SMA20. Death cross.
CMG $31.93 37.6 strong-down -4.7% -13.0% DC Burrito chain no floor. -4.7% vs SMA20. Death cross.
LULU $151.12 35.0 strong-down -11.7% -14.2% DC Sharp drop this week. -6.2% vs SMA20. Death cross. Approaching capitulation.
HIMS $20.76 48.5 strong-down -13.1% +26.0% DC Telehealth bounce fully exhausted. Death cross confirmed. Avoid.

Action Items

  • DECK: RSI recovery from 28 to 41 is a bounce, not a reversal. Golden cross is structural support. Watch for RSI 50 reclaim before adding.
  • SBUX: Golden cross + above SMA200 is the last line of defense. -6.3% below SMA20 is the concern. RSI 39.5 approaching buy zone.
  • LULU: RSI 35 + -11.7% 7D is a potential capitulation setup. But death cross + -6.2% below SMA20 means wait for RSI 28-30 AND price stabilization.
  • NKE: RSI 35.5 still oversold zone but death cross + strong-down = no entry. Need reversal signals.
  • HIMS/CMG/DPZ: Avoid. Death crosses with no recovery.

Key Changes vs 03/26

Ticker Price 03/26 Price 03/31 Move Note
DECK $93.71 $98.91 +5.6% RSI bounced from extreme 28.3 → 41.3. Trend still down.
NKE $52.08 $52.61 +1.0% Barely recovered. Still strong-down + death cross.
LULU $151.41 $151.12 -0.2% Flat price but -11.7% 7D deterioration is alarming.
SBUX $91.22 $89.26 -2.2% Lost golden cross advantage — slipping below SMA20.
HIMS $20.86 $20.76 -0.5% -13.1% 7D. Bounce fully exhausted. Confirmed death cross.
10 events
DateTypeEvent
Mar 31 ScanConsumer Scan Apr 3 UpdateConsumer Candidates Apr 3 ScanConsumer Scan Mar 26 UpdateConsumer Candidates Mar 26 ScanConsumer Scan Mar 24 ScanConsumer Scan Apr 10 UpdateConsumer Candidates Apr 10 ScanConsumer Scan Mar 20 UpdateConsumer Mar 20 ScanConsumer Scan

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