Consumer Candidates

Update

Consumer Candidates

Consumer Candidates — March 26, 2026

Overview

Consumer discretionary oversold and fragmenting. NKE hit RSI 29 — officially in capitulation territory. LULU approaching RSI 30 at 30.1. DECK deeply oversold at RSI 28.3 with golden cross still holding. SBUX golden cross remains intact, holding above SMA200 (+2.9%) — the only name in the sector with a constructive chart. HIMS pulled back -10.7% this week after its +47% run — momentum cooling. CMG and DPZ remain in death cross.

Candidates

Ticker Price RSI Trend 7D 30D Signal Take
DECK $93.71 28.3 down -5.0% -20.1% GC HOKA parent. Extreme oversold. Golden cross intact. Staged entry zone.
NKE $52.08 29.0 strong-down +0.2% -15.7% DC Capitulation RSI. Death cross. Wait for stabilization.
LULU $151.41 30.1 strong-down -2.0% -18.2% DC Entering oversold. Death cross. -20.8% vs SMA200.
SBUX $91.22 39.3 weak-down +1.0% -6.9% GC Golden cross + above SMA200. Best chart in sector.
HIMS $20.86 47.3 strong-down -10.7% +43.7% DC Telehealth bounce cooling. -48.8% vs SMA200. Momentum fading.
CMG $32.17 34.1 strong-down +0.2% -13.6% DC Burrito chain, -20.6% vs SMA200. No floor.
DPZ $358.54 32.4 strong-down -3.9% -10.5% DC Pizza chain, -15.0% vs SMA200. Death cross.

Action Items

  • DECK: RSI 28.3 + golden cross = rare setup. Small entry for a bounce. Stop below recent lows.
  • NKE: Wait for death cross to clear before buying the oversold. Turnaround story needs a catalyst.
  • SBUX: Hold or add. Only name above SMA200 with golden cross in sector.
  • HIMS: Don't chase the bounce. -10.7% week signals exhaustion.
10 events
DateTypeEvent
Mar 26 ScanConsumer Scan Mar 24 ScanConsumer Scan Mar 31 UpdateConsumer Candidates Mar 31 ScanConsumer Scan Mar 20 UpdateConsumer Mar 20 ScanConsumer Scan Apr 3 UpdateConsumer Candidates Apr 3 ScanConsumer Scan Mar 13 UpdateConsumer Mar 13 ScanConsumer Scan

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