Retail Scan — July 31, 2026 Close
Retail Scan — July 31, 2026 Close
COST's feed finally refreshed after sitting stale for the better part of a week — RSI jumping from a carried-forward 46.5 to a fresh 51.9, price from $935.03 to $951.89 — right as HD, LOW, and SHOP all cooled together, each seeing its 30-day change flip negative. SHOP's reversal was the sharpest: RSI fell from 61.7 to 46.3 and the 30-day change swung from +14.07% back to -3.68%, round-tripping its own prior recovery. CMG surged (RSI 51.1→62.4, 7-day change +0.57%→+17.08%) while DECK slipped to the oversold border (RSI 49.5→40.1) and NKE weakened further (30-day change +3.78%→-3.14%).
Data as-of 2026-07-31 close. All numbers from precomputed summaries/retail.json. Prior scan: 2026-07-28-retail-scan (2026-07-28, data as-of 2026-07-28 close, COST stale at 2026-07-24).
Quick Snapshot
| Signal | Reading |
|---|---|
| Overall | 🟡 A mixed scan — COST's feed is back online with a firm read, but HD, LOW, and SHOP all cooled together with 30-day changes flipping negative across the trio. |
| Key insight | COST's feed refreshed for the first time in this stretch — RSI jumped from a stale 46.5 to a fresh 51.9, price $935.03→$951.89. |
What's Going On
COST is the notable data event this scan: after being carried forward at the 2026-07-24 close for the prior scan, its feed updated to the 2026-07-31 close — RSI 46.5→51.9, price $935.03→$951.89, 7-day change -0.62%→+1.8%, 30-day change -2.71%→+3.11%. Treat this as the first genuinely fresh read on the name in weeks, not a one-scan jump.
HD, LOW, and SHOP all cooled together. HD's 7-day change decelerated from +3.88% to -0.31% and its 30-day change flipped from -1.81% to -5.38%. LOW followed the same arc — 7-day +7.90%→+0.08%, 30-day -0.03%→-5.78% — even though the engine's "intact" thesis flag on it persists, which reopens the divergence between the flag and a weakening chart. SHOP's move was the sharpest of the three: RSI fell from 61.7 to 46.3, a single-day drop of -4.29%, and the 30-day change round-tripped from +14.07% back to -3.68% — nearly the mirror image of the recovery flagged two scans ago.
CMG surged the other direction: RSI 51.1→62.4 as the 7-day change swung from +0.57% to +17.08%, though the most recent session pulled back -3.37%. DECK slipped to the oversold border (RSI 49.5→40.1, 30-day change +2.61%→-3.44%) and NKE weakened further (RSI 50.4→43.9, 30-day change +3.78%→-3.14%).
TGT, TJX, ANF, and XRT all cooled modestly from last scan's stronger reads but remain constructive — ANF's RSI eased from 64.9 to 58.8 as its 30-day change moderated from +15.40% to +7.82%, and TJX's RSI fell from 61.1 to 52.2. YUM improved (RSI 42.6→49.6) though its 30-day change stayed negative (-5.03%→-5.14%). WMT's RSI cooled (48.8→44.3) even as its 30-day change turned marginally positive (-1.31%→+2.19%).
What Changed Since 2026-07-28 (2026-07-28 close → 2026-07-31 close)
- COST's feed refreshed for the first time this stretch: RSI 46.5→51.9, price $935.03→$951.89, 7D -0.62%→+1.8%, 30D -2.71%→+3.11%.
- HD cooled: RSI 55.8→47.0, price $344.47→$331.96, 7D +3.88%→-0.31%, 30D -1.81%→-5.38%.
- LOW cooled: RSI 55.9→45.7, price $218.24→$207.81, 7D +7.90%→+0.08%, 30D -0.03%→-5.78% — still carries the "intact" thesis flag.
- SHOP round-tripped its recovery: RSI 61.7→46.3, price $130.28→$117.15 (single-day -4.29%), 30D +14.07%→-3.68%.
- CMG rallied hard: RSI 51.1→62.4, 7D +0.57%→+17.08%, 30D +1.64%→+6.34%.
- DECK slipped toward oversold: RSI 49.5→40.1, 30D +2.61%→-3.44%.
- NKE weakened: RSI 50.4→43.9, 30D +3.78%→-3.14%.
- ANF cooled: RSI 64.9→58.8, price $103.16→$99.54, 30D +15.40%→+7.82%.
- TJX cooled: RSI 61.1→52.2, 30D +6.33%→+3.96%.
- YUM improved but stayed negative on 30D: RSI 42.6→49.6, 30D -5.03%→-5.14%.
- WMT's RSI cooled while 30D turned positive: RSI 48.8→44.3, 30D -1.31%→+2.19%.
- TGT held roughly flat on RSI (64.3→63.6) while 30D strengthened further (+7.68%→+10.9%).
How To Read The Board
Golden-cross names (SBUX, COST, TGT, TJX, YUM, DECK, CROX, XRT) mean the 50-day average sits above the 200-day — DECK's slide toward oversold is happening within a structure that's still technically intact. Death-cross names (HD, LOW, SHOP, AS, LULU, NKE, MCD, CMG, WMT, DPZ, ANF) should have any bounce read as counter-trend until the cross itself flips — CMG's rally this scan sits inside that group. LOW's "intact" thesis flag is a separate, business-case-level call from the engine; this scan reopens the gap between that flag and a chart that just weakened for the first time in three scans.
Price Table
| Stock | Price | RSI | SMA20 | vs SMA | 7D% | 30D% | Signal |
|---|---|---|---|---|---|---|---|
| TGT | $144.49 | 63.6 | $137.35 | +5.2% | +5.64% | +10.90% | 🟡 Neutral |
| CMG | $37.22 | 62.4 | $34.35 | +8.3% | +17.08% | +6.34% | 🟡 Neutral |
| DPZ | $347.44 | 62.4 | $324.46 | +7.1% | +4.35% | +14.22% | 🟡 Neutral |
| ANF | $99.54 | 58.8 | $94.71 | +5.1% | +6.11% | +7.82% | 🟡 Neutral |
| XRT | $89.78 | 55.3 | $88.62 | +1.3% | +3.18% | +2.21% | 🟡 Neutral |
| SBUX | $105.25 | 54.2 | $104.81 | +0.4% | +1.94% | +1.80% | 🟡 Neutral |
| AS | $35.51 | 52.7 | $34.96 | +1.6% | +4.69% | +4.10% | 🟡 Neutral |
| LULU | $118.87 | 52.6 | $116.87 | +1.7% | +4.02% | +2.12% | 🟡 Neutral |
| TJX | $157.34 | 52.2 | $154.54 | +1.8% | +2.02% | +3.96% | 🟡 Neutral |
| COST | $951.89 | 51.9 | $938.11 | +1.5% | +1.80% | +3.11% | 🟡 Neutral |
| YUM | $153.28 | 49.6 | $154.79 | -1.0% | +2.93% | -5.14% | 🟡 Neutral |
| MCD | $270.64 | 49.2 | $270.78 | -0.1% | +2.22% | +0.45% | 🟡 Neutral |
| CROX | $128.01 | 48.1 | $131.67 | -2.8% | -4.98% | +3.09% | 🟡 Neutral |
| HD | $331.96 | 47.0 | $337.76 | -1.7% | -0.31% | -5.38% | 🟡 Neutral |
| SHOP | $117.15 | 46.3 | $122.36 | -4.3% | +2.99% | -3.68% | 🟡 Neutral |
| LOW | $207.81 | 45.7 | $210.10 | -1.1% | +0.08% | -5.78% | 🟡 Neutral |
| WMT | $111.20 | 44.3 | $112.14 | -0.8% | +1.58% | +2.19% | 🟡 Neutral |
| NKE | $41.71 | 43.9 | $42.90 | -2.8% | +0.02% | -3.14% | 🟡 Neutral |
| DECK | $96.88 | 40.1 | $103.23 | -6.1% | +0.87% | -3.44% | 🟡 Neutral |
Tier Analysis
Capitulation (RSI<25): None.
Oversold (25-40): None — DECK is the closest at 40.1, sitting right at the border.
Neutral/Strong (40+): All 19 names, spanning DECK at 40.1 to TGT at 63.6. TGT, CMG, and DPZ are the strongest prints; DECK and NKE are the two weakening the fastest.
Entry Zones
| Stock | Price | RSI | 30D% | Setup |
|---|---|---|---|---|
| COST | $951.89 | 51.9 | +3.11% | First fresh read after a stretch of stale data — confirm the next print before treating this as a trend |
| HD, LOW, SHOP | $331.96 / $207.81 / $117.15 | 47.0 / 45.7 / 46.3 | -5.38% / -5.78% / -3.68% | All three cooled together and flipped negative on 30D; SHOP's move round-tripped its prior recovery entirely |
| CMG | $37.22 | 62.4 | +6.34% | Sharpest reversal this scan; confirm the pop holds |
| DECK | $96.88 | 40.1 | -3.44% | Slipped to the oversold border; golden cross intact |
| NKE | $41.71 | 43.9 | -3.14% | Weakening further inside an already-declining structure |
| TGT | $144.49 | 63.6 | +10.90% | Strongest continuous print in the group |
Action Matrix
| Action | Stocks | Why |
|---|---|---|
| 🔍 WATCH | COST | First fresh data point after a multi-scan stale stretch; confirm the read before acting on it |
| 🔍 WATCH | HD, LOW, SHOP | All three cooled together, 30D flipped negative across the trio |
| 🔍 WATCH | CMG | Sharpest reversal this scan; confirm it holds |
| 🔍 WATCH | DECK, NKE | Both weakening back toward/through the oversold line |
| 🔒 HOLD | TGT, TJX, XRT, ANF, YUM | Golden/constructive cross, structure still intact despite cooling |
| 📈 ACCUMULATE | DPZ | Still the strongest continuous 30-day print in the group |
What To Watch Next
| Watch | Why it matters |
|---|---|
| COST's next print | Just refreshed after being stale — needs a second confirming read |
| HD/LOW/SHOP's cooling | All three flipped negative on 30D together; watch whether this extends |
| SHOP's round-trip | Fully reversed its prior +14.07% 30-day recovery back to -3.68% |
| DECK's next print | Sitting right at the oversold border |
| LOW's "intact" thesis flag | Diverging again from a chart that just weakened for the first time in three scans |
Sources
- Tape data (price/RSI/SMA/returns): full-scan pre-computed summaries as of the 2026-07-31 close — retail.
Related
10 eventsNo direct external sources are attached to this read.