Reason: $HIMS jumped 10.19% on Friday, October 9 (cause not on file) but remains down 46.92% on the year with negative alpha. $SBUX closed oversold below its 200-day in a week that carried a Financial Times report, relayed by Bloomberg on October 8, that Starbucks explored a takeover of Chipotle; no receipt ties the stock's decline to it. $NKE stays in collapse below its 200-day; $CROX is a pullback inside a positive year.

Price/RSI Table

As of 2026-10-09. Status reads the 200-day trend first and RSI second; Action is a trend-hold lens: an extended name is never an entry, and a name below its 200-day with a negative year is not a dip.

What Changed Since 2026-10-02

• HIMS: Friday's 10.19% gain has no cause on file: its news was last pulled September 18, so news was not pulled for this move; it filed an 8-K on October 7 (content not on file); no October 9 captures; stock-events checked. It sits 12.9% above its 200-day but 52.65% under its high on a −46.92% year: a bounce in a broken year.
• SBUX: RSI 28.8 after a 4.18% weekly decline, 8.3% under its 200-day with negative alpha. RBC kept a Hold rating on October 7 (Markets Insider). Oversold below the 200-day is not a dip.
• NKE: down 7.07% on the month, 27.7% under its 200-day on a −49% year; the short-term trend is still collapsing.
• CROX: 7.3% above its 200-day on a +43.03% year, down 2.63% on the week with a weak short-term trend: a pullback in an intact one-year trend.
• Roster unchanged since October 2: no entrants, no dropouts.

Watch

SBUX's 200-day is the line, with its report scheduled for late October (provider estimate). CROX holding its 200-day is the only constructive setup in the group.

Sources

• Tape data (price, RSI, returns, one-year change, distance to the 200-day): pre-computed summaries as of the 2026-10-09 settled close, summaries (Massive/Polygon).
• Prior edition (format and roster only): 2026-10-02-consumer.
• Event checks: research/stock-events/ (nothing dated October 5-9 for these names), the 2026-10-05 through 2026-10-08 market briefs under research/issues/, research/capture/ for October 5-9 (no October 9 article or social captures on file; Hims 8-K stub of October 7); news receipts under stocks/news/latest.json` (SBUX pulled 2026-10-07; NKE 2026-10-06; CROX 2026-10-03; HIMS 2026-09-18); Hims 8-K — https://www.sec.gov/Archives/edgar/data/1773751/000177375126000220/hims-20261007.htm.
• Primary links: Bloomberg, Chipotle jumps on report Starbucks has explored takeover — https://www.bloomberg.com/news/videos/2026-10-08/chipotle-jumps-on-report-starbucks-has-explored-takeover-video; CNBC, Why a Starbucks takeover of Chipotle would and wouldn't make sense — https://www.cnbc.com/2026/10/08/starbucks-chipotle-acquisition.html.