Retail Sector Scan

Scan

Retail Sector Scan

raw scan snapshot — prices as of scan date, not live 75 rows · screens, not recommendations superseded by2026-04-26-retail-scanported fromresearch/classic/scans/_archive/2026-02-05-retail-scan.mdscan slugretail-scansource typescan-archive

Retail sector overview -- home improvement, e-commerce, apparel, food/beverage, general retail. Massive bifurcation: defensive retail (WMT, COST, MCD) surging while growth retail (SHOP, LULU) getting crushed in tech rotation.


Quick Snapshot

Signal Reading
Overall BIFURCATED -- Defensive staples ripping (+11-13% 30D), growth retail collapsing (SHOP RSI 15, LULU RSI 27). Classic risk-off rotation.
Key insight SHOP RSI 15 is historically extreme -- e-commerce leader at -31% 30D. WMT hitting 52-week highs. The spread is the trade.
Winners HD +12.5%, LOW +13.2%, WMT +11.0%, COST +11.4%, TGT +11.8%, SBUX +12.0% -- all 30D.
Losers SHOP -31.4%, LULU -21.2%, ANF -15.1% -- growth getting destroyed.

Action Matrix

Action Stocks Why
STRONG BUY SHOP RSI 15 extreme oversold, -31% pullback on rotation not fundamentals
ACCUMULATE LULU, ANF Oversold growth apparel, approaching entry zones
HOLD HD, LOW, COST, WMT, MCD, SBUX Running strong, don't chase but hold existing
WATCH NKE, CMG, DPZ, CROX, DECK Neutral positioning, wait for direction
AVOID TGT (new buys), YUM (new buys) Extended short-term, wait for pullback to add
DON'T BUY WMT/COST at highs Don't chase parabolic defensive names

Legend

Icon Meaning
RSI Relative Strength Index (14-period). Below 30 = oversold, above 70 = overbought
SMA20 20-day simple moving average. Price above = bullish, below = bearish
30D 30-day price change percentage
7D 7-day price change percentage

Data (Validated 2026-02-05)

Stock Price 7D 30D RSI vs SMA20 Status Action
HD $387.20 +3.2% +12.5% 60 +2.8% Steady uptrend Hold
LOW $275.85 +2.4% +13.2% 52 +2.0% Steady uptrend Hold
SHOP $114.02 -17.9% -31.4% 15 -21.8% EXTREME OVERSOLD ENTRY ZONE
AS $35.73 -4.3% -7.5% 42 -4.0% Weak pullback Watch
LULU $170.09 -1.4% -21.2% 27 -10.9% OVERSOLD Accumulate zone
NKE $64.22 +3.2% -0.5% 45 +0.1% Flat, at SMA20 Watch
SBUX $96.97 +1.9% +12.0% 65 +4.3% Strong uptrend Hold
MCD $323.48 +2.5% +6.8% 74 +3.7% Near overbought Hold, don't chase
CMG $39.93 +2.0% +4.4% 46 +0.6% Neutral Watch
COST $989.29 +4.0% +11.4% 63 +3.1% Strong uptrend Hold
WMT $126.94 +8.1% +11.0% 72 +6.1% 52-week high Hold, don't chase
TGT $114.13 +12.2% +11.8% 58 +6.4% Strong bounce Watch for pullback
TJX $153.94 +4.2% +0.1% 47 +0.2% Flat Watch
DPZ $401.73 -0.9% -2.4% 46 -1.1% Slight weakness Watch
YUM $159.57 +3.7% +6.2% 56 +2.6% Steady Watch
DECK $112.25 +15.0% +3.8% 62 +7.7% Earnings bounce Watch
CROX $86.75 +4.7% +1.4% 61 +2.2% Neutral Watch
ANF $105.56 +9.4% -15.1% 56 +1.3% Bouncing off lows Accumulate on dips

Category Analysis

Home Improvement (HD, LOW)

Stock Price 30D RSI Thesis Action
HD $387.20 +12.5% 60 Housing market leader, defensive rotation beneficiary Hold existing, above SMA20
LOW $275.85 +13.2% 52 Home improvement #2, moving in lockstep with HD Hold existing, healthy RSI

Pattern: Both HD and LOW surging in tandem (+12-13% 30D). Housing/home improvement acting as defensive play during tech rotation. RSIs healthy (52-60), not overbought yet -- room to run. Both above SMA20.


E-Commerce / Growth Retail (SHOP)

Stock Price 30D RSI Thesis Action
SHOP $114.02 -31.4% 15 E-commerce platform leader, AI commerce tools STRONG BUY -- RSI 15 extreme

Pattern: SHOP is the biggest casualty of the tech rotation in this scan. RSI 15 is historically extreme for a $149B market cap company. Trading 21.8% below its SMA20 and -37% off its 52-week high of $182.19. The selloff is rotation-driven (growth-to-value), not a fundamental breakdown. MACD deeply negative at -10.68 with histogram at -2.79 shows accelerating downside momentum, but RSI 15 signals exhaustion. This is the kind of washout that creates generational entries in quality names.

Key levels: Current $114, support at $110 (psychological), target re-entry zone $108-115. Stop loss at $100.


Athletic / Apparel (AS, LULU, NKE, DECK, CROX, ANF)

Stock Price 30D RSI Thesis Action
AS $35.73 -7.5% 42 Athletic footwear brand Watch, mild weakness
LULU $170.09 -21.2% 27 Premium athleisure leader Accumulate zone
NKE $64.22 -0.5% 45 Global sportswear giant, turnaround story Watch, flat
DECK $112.25 +3.8% 62 HOKA/UGG parent, earnings beat bounce Watch, +15% 7D snap
CROX $86.75 +1.4% 61 Casual footwear, Hey Dude growth Watch, steady
ANF $105.56 -15.1% 56 Youth apparel turnaround Accumulate on dips

Pattern: Apparel is split. LULU getting crushed with growth names (-21% 30D, RSI 27 oversold), while value/turnaround plays (DECK +15% 7D bounce, CROX steady) are holding up. ANF had a sharp -15% 30D drop but bouncing hard (+9.4% 7D). DECK's +15% 7D spike looks like an earnings-driven snap-back. NKE flat at the SMA20 -- waiting for the turnaround thesis to play out.

LULU deep dive: RSI 27 is deeply oversold for a premium brand. Trading 10.9% below SMA20. Similar to SHOP, this is rotation damage, not brand deterioration. Entry zone $165-175, stop at $155.


Food / Beverage (SBUX, MCD, CMG, DPZ, YUM)

Stock Price 30D RSI Thesis Action
SBUX $96.97 +12.0% 65 Coffee chain, turnaround under new CEO Hold, approaching overbought
MCD $323.48 +6.8% 74 Fast food leader, value menu driving traffic Hold, near overbought
CMG $39.93 +4.4% 46 Fast casual leader, post-split Watch, neutral
DPZ $401.73 -2.4% 46 Pizza delivery leader Watch, slight weakness
YUM $159.57 +6.2% 56 Taco Bell/KFC/Pizza Hut parent Watch, steady

Pattern: Defensive food names leading the charge. MCD RSI 74 approaching overbought -- classic flight-to-safety play. SBUX +12% 30D on turnaround momentum (new CEO effect). CMG/DPZ more neutral, suggesting the rotation is favoring pure-play defensive (MCD, YUM) over fast-casual growth (CMG). DPZ slight weakness (-2.4%) is the outlier.

MCD note: RSI 74 is getting extended. Don't initiate new positions here -- wait for a pullback to $310-315 range.


General Retail / Staples (COST, WMT, TGT, TJX)

Stock Price 30D RSI Thesis Action
COST $989.29 +11.4% 63 Membership warehouse leader, approaching $1K Hold, momentum strong
WMT $126.94 +11.0% 72 Discount retail king, 52-week highs Hold, don't chase
TGT $114.13 +11.8% 58 Discount retail recovery play Watch for pullback entry
TJX $153.94 +0.1% 47 Off-price retail, flat 30D Watch, waiting for catalyst

Pattern: The defensive retail core is the star of the rotation. WMT at 52-week highs (RSI 72), COST nearing the $1,000 milestone (+11.4% 30D), and TGT surging +12.2% in just 7 days. These are the direct beneficiaries of the growth-to-value rotation. TJX is the laggard (flat 30D, RSI 47) -- potential catch-up candidate or signal that off-price isn't catching the same bid.

COST note: $989 approaching the psychological $1,000 level. Expect resistance there. RSI 63 still has room vs WMT's 72.


The Gold

Key Discoveries

Discovery Implication
SHOP RSI 15 is extreme E-commerce leader rarely this oversold -- potential high-conviction entry for patient capital
Defensive retail +11-13% across the board WMT, COST, HD, LOW, TGT, SBUX all surging -- textbook risk-off rotation
LULU RSI 27 oversold Premium athleisure brand beaten down with growth -- brand intact, entry developing
WMT at 52-week highs $1T+ market cap retailer breaking out -- institutional flight to safety
DECK +15% 7D snap Earnings-driven move, footwear brands showing resilience vs apparel
Growth-to-value spread widening SHOP -31% vs WMT +11% is a 42-point spread in 30 days -- extreme dislocation
Home improvement resilient HD/LOW +12-13% suggests housing sector still healthy despite macro fears
ANF bouncing hard -15% 30D but +9.4% 7D -- capitulation may be over

The Bifurcation Trade

The core theme of this scan is the growth-to-defensive rotation:

Bucket 30D Avg RSI Avg Direction
Defensive (WMT, COST, HD, LOW, MCD) +10.9% 64 Surging
Growth (SHOP, LULU, ANF) -22.6% 33 Crashing
Neutral (NKE, CMG, TJX, DPZ, CROX) +0.6% 49 Flat

This is a 33-point performance gap between defensive and growth retail in 30 days. History suggests these extreme dislocations mean-revert within 2-3 months.

Mistakes (Don't Repeat)

Mistake Lesson
Chasing WMT/COST at highs RSI 72 on WMT -- don't FOMO into defensive names after a +11% run
Ignoring SHOP at RSI 15 Extreme oversold in quality names is where the best entries are made
Treating all retail the same Sub-sector divergence is massive -- must differentiate growth vs defensive

Actionable Signals

Signal Stock Current Target Action
SHOP extreme oversold SHOP $114 (RSI 15) $108-115 Entry zone NOW
LULU oversold LULU $170 (RSI 27) $165-175 Accumulate
ANF bounce ANF $106 (RSI 56) $95-105 Watch for dip to add
COST approaching $1K COST $989 $1,000 resistance Hold, watch breakout
WMT overbought WMT $127 (RSI 72) Take partial profits Don't add here
MCD overbought MCD $323 (RSI 74) $310-315 Wait for pullback
DECK post-earnings DECK $112 (RSI 62) $100-105 Watch for consolidation entry

Speculative / Research Needed

Stock Price 30D RSI Why Risk
TGT $114.13 +11.8% 58 Discount retail recovery, +12% 7D surge Earnings dependent
NKE $64.22 -0.5% 45 Turnaround under new leadership Execution risk, brand competition
TJX $153.94 +0.1% 47 Off-price lagging peers, catch-up candidate? May stay flat
AS $35.73 -7.5% 42 Athletic brand, mild pullback Smaller cap, less liquidity

Next Actions

  1. SHOP entry -- RSI 15 is a screaming signal. Scale in at $108-115 range with stop at $100. This is the highest-conviction call in the scan.
  2. LULU accumulate -- RSI 27 oversold in premium brand. Start small position $165-175, add on further weakness.
  3. Take profits on defensive winners -- WMT RSI 72, MCD RSI 74. Trim 10-15% of positions to lock in gains from the rotation.
  4. Watch COST $1,000 breakout -- Psychological resistance level. Breakout above = add, rejection = trim.
  5. Monitor ANF -- Bouncing off lows, but needs to hold $100 support. If it dips back to $95-100, accumulate.
  6. Research NKE turnaround -- Flat at SMA20, need to assess new leadership strategy before committing capital.
  7. Track the spread -- Growth-vs-defensive gap at 33 points is extreme. When this starts closing, it signals rotation reversal. Watch SHOP/WMT ratio.

Commands

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Retail overview

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Key entries

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10 events

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